History

Ogilvy & Mather is an International Advertising, marketing and Public relations agency based in Manhattan and owned by WPP Group. Ogilvy & Mather was founded in 1948 by David Ogilvy. The company operates 497 offices in 125 countries with approximately 16,000 employees. The O & M became a leading worldwide Ad agency by the 1960s. In 1989 The Ogilvy Group was purchased by WPP Group. The chair is Rochelle B. Lazarus, who has held the position since 1996. She also was CEO until the end of 2008, when she was succeeded by Miles Young.

Indian Scenario

1st Advertising agency in India. Ogilvy & Mather is acknowledged as the

leading communications agency in India.

Exec Chairman & NCD- Piyush Pandey.

Growth Rate of 23% in 2007.

Local perspective in accordance with Indian Culture.

Capability to balance global and local brands.

Offices in India

Mumbai

Delhi

Kolkata

ChennaiBangalore

Hyderabad

Organizational Structure

• OgilvyOne

Worldwide

• Ogilvy Public Relatio

n Worldw

ide

• Ogilvy Action

• Neo @ Ogilvy

• Ogilvy Health

Worldwide

• Ogilvy Interacti

ve

• Client Servicing

• Creative • Media • Production • Finance

Ogilvy Departments

• Client Servici

ng

• Creative

• Media

• Production

• Account Plannin

g

• Account Manage

ment

• Copy

• Art

• Planning

• Buying &

Negotiation

• Operation

• Pre Produc

tion

• Production

• Post Produc

tion

Awards and Achievements

Ogilvy & Mathers have bagged several awards for TV Commercials, Print ads, and Case Study Presentation.

Ogilvy & Mathers has an extensive presence at the 34th Annual Cannes Lion International Advertising Festival. Winning 57 Medals.3 Gold, 18 Silver and 36 Bronze which makes Ogilvy the leading agency in the WPP network.

Ogilvy & Mathers had been awarded as the Grand Effie Gold (Campaign of the Year) for Fevicol in the year 2008.

Gold for Service on Hutch, The campaign had won the “Campaign of the Year” at Abbies .

Gold Effie for Corporate Advertising for the “Cadbury Crisis Management”.

Clients

Consumer Marketing• Bulova• DuPont™• Grohe• Jones New York• Kimberly-Clark• LG Electronics• Nestle• Unilever (Dove, Pond’s etc)• Virgin America• Kodak• KFC • Bingo• Amul Macho

• Amway• Adidas• Coca-Cola Company• Gillette• Mattel• NexCen Brands• Tobacco Institute• Johnson & Johnson• Tatan• Cadbury • Kraft Foods (Milka, Toblerone)• Asian Paint• Pidilite (Fevicol)

Corporate

• American Express• CDW• Citizen's Bank• FM Global• Ford• Grant Thornton• LG Electronics• Luxottica Group• Quintiles Transnational• UPS• Citizens Financial Group• MetLife• Axis Bank

Health Care

• Bayer• Boehringer Ingelheim• Bristol-Myers Squibb• GlaxoSmithKline• Ortho-Biotech• Merck• Novartis• NPS• Pfizer• Roche• Schering-Plough• Wyeth

Public Affairs • American Chemistry Council

• Department of Homeland Security

• DuPont™

• Ford

• United Service Organization

Auto Mobile • Castrol

• Tata-ARIA

• CEAT

• BMW

• Europ Car

• Ford

Technology & Electronics

• Brocade

• Canon

• Citrix

• Hitachi Data Systems

• IBM

• Lenovo

• LG Electronics

• Microsoft

• Novell

• SAVVIS

• The Storage Networking Industry Association (SNIA)

• Uniden

• Zebra Technologies

• Motorola

• Spice

• SAP

• Siemens

Entertainment

• MTV

• WWF

• Yahoo

Chemical and Gas

• DuPont

• British Gas

• BP

Services

• Vodafone

• Indian Railway

• MP Tourism

• Cisco

• DHL Express

Other

• Anglo American

• GSK

• Kick It Out

Social Marketing

• Agency for Healthcare Research and Quality (AHRQ

• California High-Speed Rail Authority

• California Office of Traffic Safety

• Centers for Disease Control and Prevention (CDC)

• Centers for Medicare & Medicaid Services (CMS)

• Department of Homeland Security (DHS)

• Department of Health and Human Services,Office of the Assistant Secretary for Public Affairs (HHS)

• Department of Veterans Affairs (VA)

• Federal Emergency Management Agency (FEMA)

• Internal Revenue Service (IRS)

• National Heart, Lung, and Blood Institute (NHLBI)

• National Cancer Institute (NCI)

• National Institute on Drug Abuse (NIDA)

• National Defense University (NDU)

• National Eye Institute (NEI)

• National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)

• National Institute of Neurological Disorders and Stroke (NINDS)

Recent ad by Ogilvy & Mather

Lenovo India describes "doers" as a rare species in new TVC.

Vodafone communicates a multitude of offerings with new campaign.

Lenovo launches tablets with the 'Do' mindset.

Tata Sky’s new campaign attempts at encouraging customer to ask questions.

Vodafone ties up with Facebook to create Vodafone Blue.

Future Generali releases new agent recruitment campaign.

Bingo Tedhe Medhe.

TVC for KFC Hot Zinger

campaign for Star HD

IDBI Federal Life Insurance announces new campaign

TVC for KFC’s Popcorn Chicken

Remarkable Ads

OUTDOOR ADS• Apsara Drawing Pencil: Reacting Portraits Eye.• Vodafone: Thank You.• Ranipal Starch: Biker Executive. • traffic police Mumbai: don't drink & drive• Glow Paint: Cinderella

PRINT ADS• Nehru Zoological Park: Lion • chocolate: licking • Fevikwik: I can

TV ADS

• Vodafone Zoozoo

• Fevicol TVC

• Cadbury Shubharambh

• Cadbury Bournville: Crow

• Bajaj Pulsar 220: Bank Job

• Madhya Pradesh Tourism: M.P. Tourism Hands

• Ford

• Asian Paint

Controversies

• 2004, Ford Spotka Controversy.

• Asia Pulp and Paper.

• Other Controversies.