ogdc2013_zing me mobile_mr nguyen minh tu
DESCRIPTION
Presentation in OGDC 2013 organized by VNG CorpTRANSCRIPT
![Page 1: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/1.jpg)
ZingMe Mobile Platform
![Page 3: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/3.jpg)
![Page 4: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/4.jpg)
Contents
Challenges For Developers
ZingMe Mobile Platform – Mobile SDK
ZingMe Mobile Platform - Distribution
Mobile – Potential platform for Developers
![Page 5: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/5.jpg)
MOBILE Potential platform for
Developers
Mobile Platform
Challenges
ZingMe Mobile SDK
Distribution
![Page 6: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/6.jpg)
ZingMe Web Open Platform:
• ZingMe: published in
08/2009
• Web Open Platform: 2010
• Cross-language : PHP,
JAVA, C#, C++
• A30 : 8M - A1 : 2M
• App/Game : 400+
• Tranx volume: 100B /
month
Based on Zing Me Web Platform
![Page 7: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/7.jpg)
What are mobile’s potentials?
Mobile potential :
• Spend time more and more on mobile
• Smartphone user: 8M• Smartphone’s price is cheap.
• OS platforms : Android, iOS, Windows Phone,
BlackBerry
• Mobile user can approach new app/game
easily. Mobile
FiRST
![Page 8: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/8.jpg)
Challenges for Developers
Mobile Platfor
m
Challenges
ZingMe Mobile SDK
Distribution
![Page 9: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/9.jpg)
Challenges
User Authen
ti-cation
Challenges for mobile app/game developers
Social/Viral
Distribu-tion
Payment
![Page 10: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/10.jpg)
Challenges – User Authentication
Keep User Data
Payment
SocialFeatur
es
Cross platfor
m
Authentication
(Identify user)
![Page 11: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/11.jpg)
What will you think about this user authentication style?Login
Don’t have account
Complicated Hard to remember
Register
![Page 12: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/12.jpg)
![Page 13: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/13.jpg)
Most popular accounts in Vietnam
![Page 14: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/14.jpg)
ChallengesSocial / Viral
features
![Page 15: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/15.jpg)
Integrate Social/Viral feature help
Easy expand SNS feature
Get new user with 0$ cost
Improve retention rate
Keep user more closer
Some game integrate SNS features but not enough
Integrate Social Platform help
![Page 16: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/16.jpg)
Challenges - Monetization
MONETIZATION
Charge by download: not suitable in Vietnam
• SMS + telco : difficult to connect to telco & get low negotiation’s success rate.• More effor to connect different payment system
• In-App purchase Apple, Google wallet: don’t allow in Vietnam
![Page 17: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/17.jpg)
NEED AN ALL-IN-ONE
PAYMENT SOLUTION
![Page 18: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/18.jpg)
Challenges – Distribution
How to distribute mobile application with “0 $” cost
-> “BIG PROBLEM”?
• Official place, make safe for user.
• Isn’t useful for new app.
• ZingMe
Through Playstore/Appstore (free)
Through Social Platform (free) : good way to viral
![Page 19: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/19.jpg)
Through mobile advertising network
(high cost)ad-mob
click-mobamobi
Online advertisingFacebook advertiserFacebook fanpageZingMe fanpage
Through appstore (free or share
revenue)Zing Appstore (free)
ChoappAppota
Through cross promotion tapjoy
(free or pay)MetapsTapjoy
DISTRIBUTION
![Page 20: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/20.jpg)
ZingMe Mobile SDK
Mobile Platfor
m
Challenges
ZingMe Mobile
SDK
Distribution
![Page 21: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/21.jpg)
Introduction - ZingMe Mobile SDK
ZingMe Mobile Platform include :
ZingMe Mobile SDK
Software Development Kit for developer.
Support Distributio
n
Help to get new base user.
![Page 22: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/22.jpg)
Short introduction:
Released 2 months ago.
Address challenges above
Cross Mobile Plaform
Android (2.2+)
iOS (4.3+)
Windows Phone (7.5+)
BB10
Cross Web Platform
Easy to integrate
![Page 23: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/23.jpg)
ZingMe Mobile SDK – User account/Authentication
ZingMe Mobile SDK support authentication by: - OAuth-2.0 compliant
User can Register / Login by: - Account Zing - Account Facebook - Phone number
In progress: - Account Twitter - Account Google+ - Account Yahoo
![Page 24: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/24.jpg)
User Authentication
![Page 25: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/25.jpg)
ZingMe Mobile SDK - Social APIs
ZingMe Mobile SDK support multi Social APIs
![Page 26: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/26.jpg)
Social APIs - Social.GetFriendListsTips : make friend in game to extend SNS feature
Social APIs - Social.GetFriendLists
![Page 27: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/27.jpg)
Social APIs - Social.Invite
Tips : invite friends to join app, have reward on success.
Social APIs - Social.Invite
![Page 28: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/28.jpg)
Tips : for user, to share 1 item or 1 content on post / feed
Social APIs - Social.Share
![Page 29: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/29.jpg)
Tips: notify when user upgrade new version successfully
Social APIs - Social.Post
![Page 30: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/30.jpg)
Tips : share an archivement or a photo
Social APIs - Social.uploadPhoto
![Page 31: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/31.jpg)
Allow user pay through ZingCredits
ZingMe’s User had ZingCredits wallet
already.
Support charging ZingXu into ZingCredits
Support in-app purchase
Show transaction history
Easy to integrate
ZingMe Mobile SDK – Payment APIs
![Page 32: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/32.jpg)
ZingCard (ready)
SMS (ready)
Telco viettel/mobi/vina card (ready)
Internet Banking (in progress)
Telco wap charging (in progress)
Charging channels
![Page 33: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/33.jpg)
Charging & Transaction history
![Page 34: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/34.jpg)
In-app purchase in game/app
![Page 35: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/35.jpg)
Distribution
Mobile Platfor
m
Challenges
ZingMe Mobile SDK
Distribution
![Page 36: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/36.jpg)
ZingMe Mobile Platform bring new user to your mobile app
![Page 37: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/37.jpg)
ZING ME ANDROID
ZING ME iOSZING ME TOUCH
http://touch.me.zing.vnA1 : 50K
A30 : 450KA1 : 150KA30 : 800K
ZingMe Mobile
![Page 38: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/38.jpg)
Zing AppStore Web: http://appstore.zing.vn
A1 : 700KA30 : 5M
Appstore Webhttp://appstore.zing.vn
Appstore Mobile
http://m.appstore.zing.vnA1 : 20K
A30 : 150K
![Page 39: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/39.jpg)
ZingMe Web
A1 : 2MA30 : 8M
http://me.zing.vn
![Page 40: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/40.jpg)
Case study – Thế Giới Phim (ULABS)
Integrated ZingMe Mobile SDK for : Android, iOS, BlackBerry10
Download : 130K after 2.5 month
A1 : 13K
Daily install (new user) ~ 3K
Distribution channel : PlayStore, iOS AppStore,
ZingMeFanpage,ZingMe Appstore .
Social viral on ZingMe : invite, share, postWall, notification, ...
![Page 41: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/41.jpg)
Case studyApp Game
Thế Giới Sách
Đọc Tin
Tôi Design
Chuồn Chuồn
Xếp Hình
Heo Bắn Bóng
![Page 42: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/42.jpg)
Highly support for small and medium mobile developer
ZingMe Mobile SDK is
FREE
How to get new base user?
We can help you
How to convert install user to active user?
Don’t let user remember
more accountHow to
viral/extend user base?
Integrate social
features
Support cloud server
Using payment SDK
all-in-one
How to build effective
payment system?Better for small & medium
developerSupport specific
game APIs
Scoring system for
social
![Page 43: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/43.jpg)
Contact pointTrương Danh Thanh Tú
Marketing ManagerEmail: [email protected] Page: http://me.zing.vn/tutruong.vng
Nguyễn Minh Tú
Platform ManagerEmail : [email protected] Page : http://me.zing.vn/fortinet
![Page 44: OGDC2013_Zing me mobile_Mr Nguyen Minh Tu](https://reader036.vdocuments.us/reader036/viewer/2022062405/5552a0d9b4c905e8128b5279/html5/thumbnails/44.jpg)
THANK YOU !