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Communications Update The HFCC Office of Communications An annual update to the HFCC internal community on communication activities.

Gary J. Erwin, Director 11/1/2010

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COMMUNICATIONS UPDATE NOVEMBER 1, 2010

Introduction

This Communications Update from the Office of Communications provides

information related to many activities and projects associated with the Office of

Communications and Henry Ford Community College, including the following:

• The Graphics Center;

• Media Relations;

• Internal Communications;

• External Communications; and

• HFCC Social Media Network.

HFCC community members will receive this update several times throughout

the academic year to provide information about the services and opportunities

available through the Office of Communications. For more information, contact

Gary J. Erwin, director of Communications, at extension 6800 or via email at

gjerwin@hfcc.edu.

News and Notes

The Graphics Center: With this communiqué, you’ll receive a link to the new fine

printing and graphic design project development procedure that provides a

streamlined process for submitting work to the Graphics Center. Additionally,

submission documents for copy requests and other projects are revised to reflect

these procedural changes and to help establish more efficient processing of

projects through the Center and to ensure the highest quality materials produced

by Henry Ford Community College. We are also currently building an Online

Graphics Center Portfolio that displays exceptional design and printing work

available through the Graphics Center. Although this portfolio is under

construction, you may view some of the samples of work produced by the

Graphics Center by clicking on the folder on Issuu called Online Graphics Center

Portfolio of Work at http://issuu.com/mylibrary. You may view and print the

Graphics Center Policies & Procedures guideline by clicking on this link and

choosing the publication titled Graphics Center Procedures Nov. 1, 2010.

Media Relations: Please contact Gary J. Erwin if you receive an inquiry by a

reporter, television news journalist, movie or television producer, web host

representative or other individual from the media. Contacting Gary will allow

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HFCC to properly build and track important relationships with the media that

are necessary to ensure that information about the college is reported accurately,

honestly and with integrity. Since May 25, 2010, Henry Ford Community College

has appeared in more than 300 local, state and national media outlets (print, web,

audio and video)! To see where the college has appeared in media outlets, please

click on http://issuu.com/mylibrary and select the publication HFCC Media

Tracking Report Nov. 1, 2010.

In terms of story production, the Office of Communications follows all guidelines

prescribed by The Associated Press Stylebook. If you have questions about

punctuation, style, grammar and the like, please contact the office at ext. 6800 or

via email at gjerwin@hfcc.edu.

Internal Communications: Soon the HFCC community will receive the first issue

of The President’s Communiqué, which provides a brief update on activities, events

and opportunities from Dr. Mee. You will receive this e-newsletter in your email

in box periodically throughout the year.

External Communications: The Office of Communications will develop an

external publication for Dearborn community members that reports on activities,

events and other information that may be of interest to residents. The goals of

this publication are to (a) remind the community that HFCC is on the move; (b)

emphasize our ongoing commitment to student success; and (c) show that HFCC

is an exceptional venue for the local community to enjoy cultural and scholarly

activities.

HFCC Social Media Network: Did you know that we are on Facebook, Twitter,

YouTube and Issuu? The HFCC Social Media Network is a critical component to

providing strategic communications for all departments and offices at the

College as we work to increase brand awareness of HFCC and your programs.

Thus, it is essential that the HFCC community begins encouraging students,

faculty, staff and friends to positively comment on postings at these social media

sites. Doing so will create an online, active community engaged in College

activities. Please visit the HFCC Social Media Network at these sites: Facebook,

www.hfcc.edu/facebook, Twitter, www.hfcc.edu/twitter, Issuu,

http://issuu.com/hfcc/ and YouTube, http://www.youtube.com/user/henryfordcc.

If you are unable to follow these links from Issuu to these sites, simply copy and

paste the links into your web browser address line and hit enter.