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Offerpal Media Inc. Confidential

Tips for Turning Your Social Apps Into a Profitable Business

Facebook Garage: LondonApril 8, 2009

Offerpal Media Background

Quick Facts

• Venture Capital Funded:Series A ~ $5M June, 2007, Northbridge, Interwest Series B ~ $15M, 2009, DE Shaw

• Platform: Launched October, 2007

• Publishers: 1,000+

• Global advertising offers: 2,000+

• Completions: Millions of offers/month

• Reach: 300M+ users per mo

• Technology: Proprietary & patents pending

• Global: Support ~ 100 countries; 50% localization completed

Offerpal Media is the leading monetization solution for 80% of the top

virtual currency apps on Facebook, MySpace, Bebo, Hi5

and many others.

Friends For Sale!

(Lil) Green Patch Metropolis Vampires

Speed Racing

ZombiesPuzzleBee

Super PetsRockstars Own Your Friends Blackjack

The Hatchery

Mobsters

Pet Pupz

Texas Hold’Em Poker

Make a Baby

UserEngagement

>$150 eCPM

<10¢ eCPM

CPM Banners

CPC Adsense

Monetization for Virtual

Currency and Digital ProductsMonetization

<$1 eCPM

Card Games $400

MMORPGs

Tamagotchi Games

Racing

Owning

Pets

Green

$225

$200

$175

$150

$100

$75

eCPM

Category

• Network-wide eCPM: $150 – $200 • Average publisher payout: $75/day/1,000 users• Conversion rate: >5% (40x better than traditional CPA)• Revenue per completion: >$5.00

Show Me The Money - Highest Industry eCPMs

Top 10 Tips for Turning your App into a Profitable Business

1. Have a monetization plan BEFORE you build your app(s)

2. Must have virtual currency

3. Understand monetization potential for app genre & prioritize accordingly

4. Multiple sources/sinks to build a healthy & sustainable economy (functional, behavioral, decorative…)

5. Integrate Offerpal (avg configuration time 20 min)

6. Maximize distribution channels (OP installs, buy installs, cross promotion with other apps, expand cross platforms)

7. Leverage all viral channels (fbconnect, alerts, home page messages, email,…)

8. Product Maintenance – new features every 4-6 weeks; specialty items

9. Optimization & promotional consultation (exchange rate testing, UI testing, tabs, links, competitions, leaderboards…)

10. Inspect what you expect – analyze and improve (appsorama, offerpal…)

• Deepens user engagement• Increases stickiness &

pageviews • Improves virality • Focuses user attention• Adds meaning to context • Generates competition• Monetization opportunity

Benefits of Virtual Currency

Join More Than 1,000 Top Apps Today!

• On-board in minutes:

http://apps.facebook.com/offerpalmedia

Contact: Julie Craft; jcraft@myofferpal.com