85 M+active users

in LATAM

5 countrieswith local

payment methods

20%lift in regional

checkouts

35%regional growthin YOY revenue

Customer Story

Offering local payment methods is the keyto Avast's tremendousgrowth in LATAM

““Our LATAM customers appreciate that we listen to their needs. By using local payment methods through dLocal they can be protected by our paid, more advanced products. We are quite happy with the results of this approach, which helped us to reach 35% YoY growth in the region”.

Cristian Gallardo,

Regional Manager for LATAM at Avast

About AvastAvast is the global leader in digital security products,

protecting over 400 million people from threats on the

internet and the evolving IoT landscape. The

company offers products globally, under the Avast

and AVG brands. Recognized as one of the most

advanced threat detection networks in the world,

Avast uses machine learning and artificial intelligence

technologies to detect and stop threats in real time.

THE CHALLENGE Delivering a hyper-localized checkout customer experience to propel Avast’s positioning as a trusted, user-centric, local brand.

Avast’s vision for Latin America was to build a locally known and

trusted brand that’s uncompromisingly centered on its

customers’ needs. Even though Avast doesn’t have

on-the-ground operations in Latin America, when the company

first launched its free version in 2001, the software quickly

gained popularity, expanding its install-base into the millions in a

matter of months. Users who wanted to upgrade their device

protection, could purchase a subscription with an international

credit card. With millions of consumers and businesses in the

region relying on local credit cards and alternative payment

options, many users who wanted to upgrade their free protection

and purchase advanced products, such as Avast Internet

Security or Avast Cleanup subscriptions, couldn’t do so.

To stay true to its mission of centering on users’ needs and

satisfying the demand for its most advanced antivirus and PC

optimization products, Avast knew that it had to offer local

payments methods. Its LATAM product and operations team had

to devise a payments strategy that would support the enormous

growth potential of the region while accommodating for the

country-specific differences in business culture, language, user

behavior and technology penetration in a scalable manner.

| info@dlocal.com | 981 Mission st., San Francisco, CA, USA 94103 | www.dlocal.com

““Latin America is a high-growth, yet nuanced and complex region for ecommerce. With dLocal, we have deep insights into our users’ payment preferences and are able to consistently optimize our offering country by country to maximize checkout conversions.”

Cristian Gallardo,

Regional Manager for LATAM at Avast

THE IMPACT u Avast strengthened its position as the biggest antivirus brand in LATAM with more than 85M+ active users

u 20% growth in checkout conversions for the region

u 35% revenue growth across LATAM

u Increased customer loyalty and retention

u Ability to efficiently manage and optimize payment and ecommerce operations on the regional and country levels

THE SOLUTIONImplementing a ‘Go Local’ payments strategy that enables every LATAM user to try out and buy Avast products.

To implement its ‘Go Local’ payments rollout, Avast chose to

partner with dLocal to deliver the full gamut of local

country-specific payment options in Argentina, Chile, Colombia,

Mexico and Peru. One of the key reasons to partner with dLocal

was its “one platform, one integration” approach, which simplified

regional rollout and gave Avast the ability to further optimize its

ecommerce and payments operations on both the regional and

country-by-country basis.

To truly localize the payment experience, dLocal has worked

closely with the Avast LATAM team to develop a custom

in-product checkout flow. The result is a checkout experience

that’s seamless for the user, in their preferred language

(Spanish, Portuguese or English), featuring all the relevant

payment methods for their country, and with localized customer

support in the same time zone and in the language of their

choice.

By introducing local cards, banks transfer and cash payments

into its cross-border payments mix, Avast has increased

checkout conversions by 25% each in Argentina, Chile and

Colombia, and by 15% in Mexico, realizing an overall increase of

20% in the region. In most LATAM countries, local credit cards

have become responsible for 60-80% of all local transactions. In

Chile, however, bank transfers have carried most of the volume.

Installments (which are automatically offered to local credit card

holders at the time of checkout by local acquirers) have become

a popular option as well, with many Avast users choosing to buy

their annual subscription with three or more monthly installments.