of icons and mobiles
DESCRIPTION
The slides from my SaintéMobileDays talk on november 22nd, 2013.TRANSCRIPT
of Icons & Mobile
Desbenoit Sainté Mobile Days - November 22, 2013
Pictograms are everywhere
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Icons are essential for mobile UI
The golden age
The golden age is back
signs, pictograms, symbols?
signs
pictogram ☀
ideogram ☀☁
symbol ☉
oh wait! ⚠ 巛 ♺
(new) pictogram: The most minimal visual translation of a concept or an object
LightBulb designed by Jean-Philippe Cabaroc from The Noun Project
“you know what? Icons are fantastic”
Icons speed up understanding
Home designed by Sébastien Desbenoit from The Noun Project
Icons reduce cognitive load
Memory designed by Anne-Marie Nguyen from The Noun Project
Airbnb App
Icons give consistency
designed by UN - OCHA & Angel designed by Luis Prado from The Noun Project
Instagram App
“Icons are Evil they should be exterminated”
Quizz Up - #1 TOP US App
Icons are not illustrations. They are signals.
Vente Privee – Mobile App
“An Icon?It’s a trap!”
StarBucks – Mobile App
Four questions One solution
Understandable?
Unambiguous?
Useful?
Cost-efficient?
USA Today – Mobile App
Trust & Test
One standard to rule them all
Trust platform design guidelines
Yahoo Mail – Mobile App
Test +67% unquestionable -10% opposite meaning
Snap Chat – Mobile App
Trust the target audience
article: https://medium.com/design-ux/bcc8e0257bc8
slides: https://speakerdeck.com/desbenoit/icons-mobile
Desbenoit Sainté Mobile Days - November 22, 2013
oh Thanks!
Desbenoit Sainté Mobile Days - November 22, 2013
- Vezin, A Cognitive Approach to Pictograms, 1984.
- ISO/TC 145, works, 1985 - 2013.
- DA Norman, Cognitive artifacts, 1991.
- Marina Duhamel. Un demi-siècle de signalisation routière en France 1894-1946, 1994.
- Adrian Frutiger. L'homme et ses signes, 1999.
- Brigitte Cambon de Lavalette. La signalétique dans le réseau des déplacements routiers : histoire et fonction, 2001
- Victor Kaptelinin and Mary Czerwinski, “Beyond the Desktop Metaphor: Designing Integrated Digital Work Environments” MIT Press, 2007.
- Signs for all time, Highlighting Japan, mars 2009.
- Jesse Hicks, 40 years of icons: the evolution of the modern computer interface, The Verge, 21 mars 2013.
Sources
article: https://medium.com/design-ux/bcc8e0257bc8 slides: https://speakerdeck.com/desbenoit/of-icons-and-mobile
of Icons & Mobile