中國大陸機能性食品 與美容保養品商機研究 · 據euromonitor 在2010...
TRANSCRIPT
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ii
20
Global
Insight (102)2 GDP 4.9%
5.3% 1.0%
GDP 7.8%5.1%6.2% 5.0 %
99
()
-
iii
101
102 3
-
vi
2010
()
(
)(
IEK)
-
vii
2012
102 3
-
xxi
ii
iv
vi
xii
xvi
xxixi
2
2
5
6
8
-
xxii
14
16
16
18
22
22
26
31
38
38
46
55
-
xxiii
76
76
80
84
84
101
115
115
118
-
xxiv
170
170
173
184
188
197
197
200
203
208
-
2
Maslow(1943)
21
(Cosmetics & Toiletries, C&T)
2007
Euromonitor (2012) 2008
-
3
2011 4,258 5%
Euromonitor(2011)
2010 26%
5%
Euromonitor 2010 2009-2014
8%
2010 236
2005-10 15.7%
-
16
2-1
(2012) IEK
2-1 101
-
17
SIG /
-
18
-
22
2012 GDP
1978 2001
2010 40.15
10.4% 4.05 4.3%
18.76 12.4% 17.31
9.6% 10.1%
46.8% 43.1%2010
58,791
2010 29,992
10.6% 1.5
-
23
2011 47.16 9.2%
44.77 4.5% 22.06
10.6% 20.33 8.9%
10.1%
46.8% 43.1%
2012 22.714
7.8% 8.1% 7.6%
1.75 4.3%
110,950 8.3% 9.87
7.7%
2012
2006 7.9 2010 15.7
98.3% 18.1%
jiachenlin -
38
()
2007 818.8 2011
1,161.4 2011 11.15% 2015
1,633 2011-2015 6.43%
699.46
60%(27%)
2011 67%
15% 10%
8%
56% 29%
(23%)
( 4-1)(38%)
(15%)(5%)( 4-2)
jiachenlin -
39
Euromonitor(2012) IEK
4-1
Euromonitor(2012) IEK
4-2
jiachenlin -
76
1950
1,000
1960
1980 100% 115%
1983 1990 1 18
-
77
GMP
5-1
5-1
FORTE
Hylaform CosmoDerm
CosmoPlast
BIOFLASH
Dr. Neo
NuVasive Inc
INCENSE
INcense Enterprises Inc
INCENSE
ASANUMA
UNICARE
REVLON
REVLON
URIAGE
Germaine De Capucinni
Eve Taylor
Senetek
Boching Principessa
FRAICHE
Forlady
-
84
101 5 5
(Focus Group Discussion FGD)
6-12
FGD
-
85
6-1 FGD
3
20 - 35 20
35
8,000
4,000
8,000
Group1
1,500
Group1 20-30
Group2
2,000
Group2 25-35
(
)
FGD
(2012) IEK
20-30 25-35 2
100 25-30
-
208
1,100 21-35
100
26-35
4,000
-
209
7-1
21-25 26-30 31-35 20-25 26-30 31-35
50 50 50 0 53 52
51 49 50 0 49 54
52 49 50 51 51 51
53 53 52 53 53 52
()
4,001-
9,999
10,000-
14,999
15,000
4,001-
9,999
10,000-
14,999
15,000
39 45 66 44 43 18
56 39 55 54 32 17
43 50 58 50 31 72
47 45 66 32 27 99
(2012) IEK
-
210
jiachenlin -
211
(30 )( 120 60
60 30 )
(2012) IEK
8-1
()
jiachenlin -
212
20-35 20-35
5-10
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213
/
jiachenlinjiachenlinjiachenlin -
/ . -- . --
: : , 2013.05
; . -- (-
; 5)
ISBN 978-986-03-6453-8()
1. 2. 3.
481 102005696
5
1
(02)2351-0271 (02)2351-3603
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2013 5
http://www.trade.gov.tw
2,000 14,500
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(04)22260330 http://www.wunanbooks.com.tw/
209
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GPN1010200596
GPN1010200600 ()
ISBN978-986-03-6453-8
ISBN978-986-03-6457-6 ()
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