Brand Stories�e Lover

Archetypes bridge the gap between the

cognitive and intuitive sides of the brain and between internal and

external business objectives.Values

From special friendships to sizzling romances, lovers love to build relationships. No intimacy complex here; rather, strong emotional ties, deep passion, and a shared sense of meaning. A Lover Organization values people and partnerships.

Lovers appreciate real beauty; they celebrate the senses and the sensual. Captivating, they make others feel special creating consensus, commitment and Hallmark moments.

Love hurts. With it can come drama and emotional instability. Lovers can also be distracted by �attery.

Strengths

Weaknesses

Mantra

Love language:inspiredinviting

innuendo

9 Faces of LoveAll shapes & sizes

Passion is thepurest pursuit.‘‘‘‘‘

Condé NastExotic

eHarmonyCommitted

James BondIntrigue

Victoria’s SecretSexy

Moët & ChandonLuxury

Vera WangRomantic

DoveLuscious

IamsPlayful

HallmarkConnected