July 2016Volume 17 Issue 7

retailer.wilottery.comConnection

Ideas and Information for RETAILERS

INSIDE:Conversion Corner, page 2 Retailer of the Month, page 3RPP By the Numbers, page 4STI Results, page 5Security Corner, bottom of page 5New Scratch Tickets, page 6 & 7

TICKET CHECKERUpgraded, slim design

Large, easy-to-read display screen provides more information to players

Faster scanning of both Lotto and Instant Scratch tickets

Flexible placement options: countertop or wall mount

ConversionCorner

Thanks to our retailers, we had another very successful May Raffle. All 50,000 tickets were sold in just 20 days!

The top winning ticket of $50,000 was sold by Kwik Trip #290 in Oak Creek, which recieved an incentive of $1,000!

There were 25 additional retailers who sold $1,000 winning tickets...

May Raffle - Big Ticket Retailers

$50,000 WinnerKwik Trip #290, Oak Creek

$1,000 WinnersEvergreen Fuel Stop ButlerKwik Trip #660 Chippewa FallsCornerstone Filling Station EagleNorth Trail Store ElchoMason Bros Red Owl Green BayPlover River Mercantil HatleyHillsboro County Market HillsboroMians Petroleum Inc KenoshaMarshall's Country Corner KewaskumAmoco Hiway Hop LomiraKwik Trip #627 ManitowocPiggly Wiggly Supermarket ManitowocHowell Shell Gas & Food Milwaukee7 Eleven #35841A Oak CreekPick N Save #6862 Oak CreekWoodman's Food Market OnalaskaKwik Trip #882 OshkoshSanfilippo Bros Sentry Port WashingtonSpeedway #4450 RacineSheboygan Oil Co Inc SheboyganMarathon Sheboygan FallsReichert's On R WatertownPick N Save #6888 WatertownStonerridge Mart Ltd WaukeshaVJ's Food Mart West Allis

2Why all the fireworks?Thanks to our incredible retailers and players, FY '16 was a firecracker of a year for the Wisconsin Lottery.

We set a new sales record, outselling the top years in ALL products (Instant, Daily, and Jackpot games). Watch the August Connection forfinalnumbers.

Powerball rolled, and rolled, and rolled. The record-breaking jackpot brought more players into your stores. During that run, 30 winning tickets of $50,000 were sold, each earning the selling retailer $1,000 in RPP incentives.

Conversion kicked off, setting in motion the process for updating all retailer equipment. This equipment has been featured in the Connection over the past few months. Watch the August Connection for details on the upgrade timeline (September-December).

14 Lucky players became millionaires by claiming winning tickets from Instant and Lotto games. Check out all our winners at www.wilottery.com/winners.

The $20 oversized ticket took off like a rocket and has become a "must have" for almost 90% of our retailers.

April 2016 3

Charlie's Liquor & Tobacco Mart6143 S. Packard Ave.

Cudahy, WI

On the shore of Lake Michigan, with family friendly neighborhoods, great schools, and more than 800 acres of park-land, Cudahy is the location of our July retailer of the month.

After being in business for 12 years, Kahlil "Charlie" Audi took the big step of breaking away from a landlord owned property and built his own building for Charlie's Liquor & Tobacco Mart. It was a hectic and exciting time for Charlie, and with the help of his family, the new store opened in December 2015. Charlie's offers an extensive in-stock selec-tionofliquor,beer,wineandtobacco.Ifyoucan'tfindthatrarewineorspecialtyproduct,theywillorderitforyou!In addition to Lottery products, Charlie's offers many services including delivery, bill payment, ATM, moneygram & money orders, copy & fax, postage stamps and a loyalty card.

Charlie's features Lottery prominently on the front counter with room to display up to 38 facings of scratch tickets. Charlie himself is a great promoter of Lottery. According to Charlie: "We actively create a very exciting atmosphere for players so they will want to come back here to play Lottery again. We always kid around with players and let them know of new games and the drawing of the day." He calls out "BIG WINNER" loudly whenever a winning ticket is cashed in his store. He also promotes a combination of lotto tickets he calls "Charlie's Lucky 10." This is $10 of combined Powerball, Mega Millions, Mega Bucks, SuperCash, Badger 5, Five Card Cash, Pick 3 and Pick 4 tickets. Charlie's has many regular players - Pick 3 and Pick 4 are the favorite lotto games, and $2 Crossword and the $20 big tickets are the favorite scratch games.

Learn more about Charlie's Liquor & Tobacco Mart at charliesliquor-tobacco.com

Charlie and his family take great pride in their store.

July 2016 4

Fiscal Year REMINDERS...ThefiscalyearendoftheRetailerPerformanceProgramwasSaturday,June25,2016.

Check your Weekly Billing Statement ending July 23, 2016, for the annual RPP payment.

¨̈

Short Term Incentive

2000The year the Wisconsin Lottery began

the Retailer Performance Program

$5,024,270Total amount earned by retailers from Short

Term Incentives from 2001 - 2015

8Average number of Short-Term

Incentives run annually

?What are your numbers?

2%The incentive payment amount retailers may earn on

a quarterly basis for increases on instant and daily lotto sales

10%The Annual (5th payment) retailers may earn for increases in instant, daily lotto and jackpot sales

compared to the previous year

$600The amount at which winning

tickets sold earn an additional 2% incentive

$70,708,285Total incentives earned by retailers since the inception of the Retailer Performance

Program thru FY '15

7-23-2016When Annual payment information

will be available on the weekly billing statements

SECURITY

Wisconsin Lottery

®

Security Corner Validating Instant Tickets Retailers must validate instant Lottery tickets before paying a prize to a customer. When an instant Lottery ticket is validated, the terminal will produce a validation slip verifying the prize amount to be paid. It will also notifyyouifatickethasbeenpreviouslypaid,isnotawinner,orneedstoberedeemedataLotteryoffice.

Retailers are authorized to cash only validated winning instant Lottery tickets for prizes under $600.The Wisconsin Lottery will not reimburse the retailer for payment of a prize to a customer for an instant Lottery ticket that has not been validated.

REMEMBER Validate ALL instant Lottery tickets BEFORE making any prize payments. Non-winning instant tickets might be altered to make them look like winning tickets.

Examples of instant tickets that have been altered. These will be detected by the Lottery terminal and will not be validated.

Name City

HANSENS BP FOND DU LACPIGGLY WIGGLY #037 RACINEDURAND AVENUE MART RACINEKORNELI'S MAIN STREET EXPRESS FOND DU LACWOODMANS FOOD MARKET #37 OAK CREEKWOODMAN'S FOOD MKT #16 MADISONPIGGLY WIGGLY #275 WEST ALLISPICK N SAVE #6857 SAINT FRANCISPICK N SAVE #6845 MILWAUKEEPICK N SAVE # 6887 GREENFIELDPHILLY'S GROCERY & DELI FOND DU LACPICK N SAVE #6348 OAK CREEKPICK N SAVE #6862 OAK CREEKWOODMAN'S FOOD MKT #1 JANESVILLEPIGGLY WIGGLY SUPERMARKET #364 MENOMONEE FALLS

Name City

PICK N SAVE #6878 MILWAUKEEPICK N SAVE #6846 WEST ALLISSUNRISE CITGO CUDAHYWOODMAN'S FOOD MARKET INC #39 MENOMONEE FALLSWOODMAN'S FOOD MKT #14 BELOITWOODMAN'S FOOD MKT #20 MADISONPICK N SAVE #6853 BROOKFIELDPICK N SAVE #6407 WEST MILWAUKEEPIGGLY WIGGLY SUPERMARKET #344 RACINEPIGGLY WIGGLY SUPERMARKET #71 MILWAUKEEPICK N SAVE #6366 HALES CORNERSSENTRY #560/METCALFE FDS TOSA WAUWATOSAFESTIVAL FOODS FORT ATKINSON FORT ATKINSONFESTIVAL FOODS KENOSHA KENOSHAPICK N' SAVE #6892 MENOMONEE FALLS

Lucky Badger 5 Short Term IncentiveCongratulations to the Top 30 Retailers who earned incentives for this program

Upper portion of one ticket.

Lower portion of a different ticket.

fron

t

Tape holding parts of two

different tickets together

back

July 2016 5

Odds are You’ll Like ‘EmScratch-offs

TOP PRIZE $10,000 Overall odds of winning: 1:4.0 Prize payout: 62.0% Multiply your prize up to 10 Times!

#618

Ask your Lottery Telemarketer

for the most currentlaunch dates

TOP PRIZE $200,000 Overall odds of winning: 1:3.1 Prize payout: 74.0% Win up to 5 Times with THREE PUZZLES and TWO BONUS WORDS!

#623

TOP PRIZE $100,000 Overall odds of winning: 1:3.2 Prize payout: 70.0% Green Line DOUBLES the prize!

#613

®

TOP PRIZE $6,000 Overall odds of winning: 1:3.9 Prize payout: 62.0% Win up to 10 Times!

#620

July 2016 7

#610

Visit retailer.wilottery.com

for information on ticket launches

TOP PRIZE $45,000 Overall odds of winning: 1:3.9 Prize payout: 70.0% Win up to 20 Times!

TOP PRIZE $30,000 Overall odds of winning: 1:3.7 Prize payout: 64.5% Win up to 15 Times!

#611

#612 TOP PRIZE $350 Overall odds of winning: 1:4.0 Prize payout: 59.0% Win up to 7 Times!

Bonus Drawing A chance to win a Private Suite for the winner and 24 friends with a former Packers player and other Packers prizes!

Wisconsin Lottery2135 Rimrock Rd.P.O. Box 8941Madison, WI 53708-8941

PRSRT STDU.S. POSTAGE PAID

Madison, WIPermit No. 1369

Connection is a monthly publication of the Wisconsin Lottery.

July 2016Volume 17 Issue 7

Kami Blatter, graphic designerRetail Relations, editors

®

LOTTERY

on theROAD

Stop by the Special Events booth in July to particpate in games and drawings!

July Calendar of Events

Smash - O - Rama, La Crosse July 2

Loggers, La Crosse July 7

Art Fair on the Square, Madison July 9 - 10

Rock Fest, Cadot July 14 - 17

Bullfrogs, Green Bay July 21

Brewers, Milwaukee July 22

Brewers, Milwaukee July 28