ods2 client cases
DESCRIPTION
In this presentation, some testimonials of ODS2 customers are presentedTRANSCRIPT
CLIENT CASES
DEVELOPMENT WITH A DIFFERENCE
THE CLIENT CASES
In this presentation, some testimonialsOf ODS2 customers are presented
1. BUSINESS CASE UNILEVER
GOAL
To collect insight, and influence the product availability
on the shelf. Increase the share of shelf of a variety
of Unilever products in Super Markets and Drug stores.
OPERATIONAL PROCESS
• 60 field merchandisers, of an external sales force, daily check all super markets & drug stores. (goal is to visit each outlet once per week)
• Each store is checked for all main product categories of Unilever. Per visit, the merchandisers have to fill in a questionnaire in ODS2 with questions about:
• Displays, Product availability,• Shelf space, Stock,• Promotion materials & taking pictures
1. BUSINESS CASE UNILEVER
RESULTS
• Insights in performances per product category, per retail chain and per individual store.
• Performance has increased, like OSA (On Shelf Availability), OOS (Out-of-stock) and VOID (no shelf space reserved)
• Faster knowledge of optimal retail processes.
• Accurate and objective measurement of retailers, enabling Unilever to get better results.
• All data is managed by ODS2 into a real-time dashboard, the monitor for the Unilever management.
2. BUSINESS CASE LOGITECH
GOAL
Store checking EMEA wide on the product availability
of all Logitech main product categories
(mice, key boards, pc gaming, tablets)
OPERATIONAL PROCESS
• Up to 20 countries, 5.000 visits per month, divided by 20 local external field forces.
• Each country works locally, only reporting is centralized (EMEA wide).• Monthly check all external retail sales outlets of Logitech• Each store is checked for all main product categories of Logitech. Per visit, the
merchandisers have to fill in a questionnaire with questions about:
• Displays, product availability• Shelf space, stock• Promotion materials & taking pictures
RESULTS
• Logitech achieves insights in their performances per product category, per retail chain, per individual store:
• Displays, Product availability,• Shelf space, Stock,• Promotion materials & taking
pictures
• For the first time Logitech is able to respond in real time to the actual situation in the stores where their products are sold.
• Logitech can compare the results from all their field marketing agencies now, this enables them to improve quality in their field marketing force.
2. BUSINESS CASE LOGITECH
3. BUSINESS CASE SONOS
GOALPlanning and reporting of store visit from the EMEA and AMPAC organization on several field activities:
Merchandising, Training, Customer journey and Sales/Demo
OPERATIONAL PROCESS
• Projects are divided by region / country• AMPAC is 1 centralized project• In EMEA, each local country has its own project (so no centralized
reporting)
• Monthly check all external retail sales outlets of Sonos: mass retail, independents, etc.• In EMEA • in AMPAC (f.e. Best Buy)
• Each store visit is reported depending on the activity that has taken place
RESULTS
• Per country Sonos is able to monitor closely what the position of Sonos is within the retailers.
• Sonos is able to respond directly to crucial findings from the field marketing force
3. BUSINESS CASE SONOS
4. BUSINESS CASE DE MASTER BLENDERS
GOAL
Planning and reporting of in store demonstrations of
Senseo Sarista (co-production Philips / Douwe Egberts) in
the Netherlands.
OPERATIONAL PROCESS
• Operational side of the project is dividedinto 3 executing agencies
• One-time or recurring in store demo of Senseo Sarista in consumer electronic stores or super markets
RESULTS
• Insights in customer feedback (opinion, interest, like-ability)
• Visualized insights:
• How their brand is represented
• The instore position of the demonstrator (and correlation between demo position and sales results)
• Achieving the tools to optimize their customer instore communication (reasons to buy)
4. BUSINESS CASE DE MASTER BLENDERS
5. BUSINESS CASE KPN
GOAL
• Planning of field sales staff in B2C market.
• Direct sales by Door-to-Door customer pronouncement
• Real-time analysis of Door-to-Door sales of Fiber subscriptions
OPERATIONAL PROCESS
• Operational side of the project is divided into 3 executing agencies
• Field staff is divided into regions
• Each field sales agent daily visits 60 pre-defined consumer house addresses
• From each visit (door opened or not), the agent has to fill in a visit form• Door opened Yes/No• Sales interview Yes/No• Customer interest• Order yes/no• Order details
RESULTS
• Direct en real-time order collecting and order processing.
• Increased quality in the door to door sales force, since per agency the results can be monitored closely.
• Data enrichment per location
• Achieve direct insights in the reasons to buy (and not to buy!) per region, client group, etc.
• Achieving the insights to optimize the sales pitch at the door
5. BUSINESS CASE KPN
U.A.E.ODS2 FZ LLC.DIB1, Suite 302, Dubai Internet CityP.O. Box. 502675, DubaiT. +971 44456840F. +971 44456841E. [email protected]
CANADAODS2 Inc.94 Cumberland StreetSuite 601, Toronto, Ontario, M5R 1A3T. +1 (647) 347 2800F. +1 (647) 347 2900E. [email protected]
THE NETHERLANDSODS2 B.V.Neptunusstraat 157521 WCEnschedeT. +31 (0)53 461 86 92F. +31 (0)53 431 20 56E. [email protected]
UNITED STATESODS2 LLC2500 BroadwayBuilding F, Suite F-125Santa Monica, California, 90404T. +1 (647) 347 2800E. [email protected]
More information or a live demonstration,please contact
BEN OUDE ALINK (EUROPE) | [email protected], +31 (0) 6 3934 8170
MARK HEKKELMAN (EUROPE) | [email protected], +31 (0) 6 1205 8830
STEVE SLOAN (UNITED STATES) | [email protected], (310) 994-7944
CONTACT