odience by summit tech
TRANSCRIPT
Odience by Summit Tech The 8K 360 LIVE Streaming Virtual Platform Powered by 5G Edge
Doug Makishima -- CSMO, Summit Tech November 18, 2021
With 5G, V is the new ETM
Odience Virtual Platform: vExperience + vCommunity + vCommerce
© Summit Tech 2021
Supports interoperable and federated Telco Edge Cloud: Operator MEC or hyperscaler cloud at operator edge
A virtual platform for enthusiasts or enterprises
Live stream from home, office, small spaces… Live stream from stadiums, showrooms, arenas…
slide 38
One Virtual platform - 5 distinct best-of-breed components
The Odience Platform: Turn-Key and Ready!
from HOME
from STADIUM
See slide LEGEND for definition
Odience: Built for 5G and MEC
5G Operators can deploy cloud-based immersive streaming with ultra-low-
latency and bandwidth reduction of up to 80% for live 8K 360 video streams.
• 5G Features:
• Low Latency for sub 30 ms Motion Photon delay
• Mobile Edge Compute capable, including application mobility
• Live 8K/4K Streaming from 5G portable consumer-grade cameras
• Odience MEC Advantages:
• Cloud edge processing enables hyper-personalized streams with interactivity and AI
• Reduced content distribution costs compared to traditional methods
• Real-time interaction: 8K Live Streaming with sub-1.1 second glass-to-glass latency (4K sub-400ms)
• Up to 80% savings in bandwidth efficiency for equivalent quality, reducing network load and users’
mobile data usage
• Gives content creators access to instant on-demand scale from 1 user to 100 million users
• Significant improvements in device battery life
*With or without 5G, Odience will provides users with an optimized experience which
adapts to their current network conditions and preferences
Odience MEC value proposition
5G and Telco Edge Cloud (TEC/MEC)Successful Trials: Amazon AWS Wavelength / Verizon 5G
Odience Trial featured:
https://youtu.be/mv6gWA8eOcA
Case Study and Trial: Live Stream Shopping w/ 5G MEC
Digital Transformation for click and mortar retailers
• Users acclimated to live streaming during pandemic
• Retailers need to evolve and differentiate from established
ecommerce behemoths
• Customers need personalized high-end engagement
• Digital “White Glove” service
• Hard to achieve with other technologies such as Zoom, YouTube,
Facebook, Instagram, Twitch, etc.
• Buying experience needs to be seamless and integrated
Market Opportunity: Live stream Shopping
Live stream Shopping Exploding in Asia
• Up to 600K viewers per session for a single influencer & 560M total viewers as of March 2020
• Averaging $22.3M sales per day, with projected annual results topping $8 billion USD
• Influencers live-streaming on Taobao online marketplace
• Viewers buy products from presenters showing off products and offering discount codes
• Interactive experience lets buyers engage with the presenter and ask questions
Market Opportunity: Live stream Shopping
Live stream ShoppingShopping events can be High Production Value events at large stores or shopping malls,
Quick & Easy live stream events from store departments and small shops,
or even live streams by influencers from their homes.
Produce High Production Value events
or Quick & Easy live streamsstream
to
stream
to
Quick & Easy live streams from store departments
Quick & Easy live streams from small shops
Modern Day Agent can be professional presenters, sales associates or influencers
etc.
*
*
*
*
In-stream apps | VR
Chatbots
See slide LEGEND for definition
Odience VR Shopping Events = “Click and Mortar”
Watch Demo Video here:
https://www.summit-tech.ca/rbm/
During live 360 video sessions, users can send comments and questions to the
video wall360 live stream allows viewers to rotate device for a full view of shopping area
Example: Birks Jewelry (luxury retailers)
Customer Readiness trials have begun
Linear, passive, one-way stream
During live 360 video sessions, users can send comments and questions to the
video wall360 live stream allows viewers to rotate device for a full view of shopping area
Example: Birks Jewelry (luxury retailers)
Customer Readiness trials have begun
Engaging, 2-way interactive, social, eCommerce-enabled, 8K full 360 hyper-personalized view - you are the cameraman!
Demo Videohttps://www.summit-tech.ca/odience_jlp_case_study/
Demos Presentation Odience Demo Video Screenshots
Demos Presentation Odience Demo Video Screenshots
Telco Edge Cloud enabling multi-operator distribution
• Brands using Odience demand maximum reachability to deliver
content to all of their customers
• Multi-MNO MEC solution is a must for users wishing to share the
experience across different carriers
• Odience is presently performing aggregation across multiple carriers
at the application layer
• Long term objective is to align with OP architecture and offload MEC
interworking and orchestration tasks
• Adding support for roaming, resource reservation and other features
not available without direct OP integration
• Integration with hyperscalers is key to achieving rapid scale and
Public Cloud Edge Interface already a reality with LF Akraino
Alignment with GSMA OPG for Universal Reach TEC Interop and Federation
5G Edge Trials with numerous MNOs
• Bandwidth reduction as a result of Edge Computing enables use
cases such as 8K live streaming which could not be achieved at
scale with OTT methodologies
• Monetization of 5G benefits greatly from business models which
include federated access to edge resources across more than a
single MNO
• Edge applications need backwards compatibility for cases when
users may transition to 4G or WiFi coverage in order to be
commercially successful
• End users exceedingly preferred edge-powered online experiences
with higher levels of interactivity and social engagement compared
to the current generation of applications used to access content
from their favorite creators and brands
• Content creators require instant on-demand scale and the capability
to live stream high resolution content from anywhere, without any
technical skills
Market Feedback & Success Factors
© GSMA 2020 21
Want to know more ?
• Odience live on AWS today, trials in N America and UK
• Active engagements with carriers & partners worldwide
• Consumer proposition launch in December 2021
• Early Access at https://odience.com to book a live event
© GSMA 2020 22
• Summit Tech provides best-in-class, readily monetizable 5G, IMS & RCS solutions to the mobile industry and has an impressive track record of innovation and large-scale deployments with top-tier operators and phone vendors. We have designed e-commerce websites since 1996 and are PCI compliant.
• We provide a broad range of solutions including mobile apps and native SDKs, Cloud Native NFV infrastructure elements, application servers, and complete IMS core network solutions.
• With implementations across the globe, offices in the US, and headquartered in Canada, Summit's creative hub is located in Montreal, Quebec.
• Members of GSMA and MEF, Summit Tech is an active contributor to IMS/RCS and 5G MEC standards, being the first to achieve GSMA RCS UP 2.x accreditation for both client device and network.
• The creation of fluid user experiences are at the heart of every project. Our in-house design, engineering and integration teams work in symbiosis to create exciting solutions across a broad range of platforms and devices.
https://www.summit-tech.ca/ https://odience.com/
About Summit Tech