On the Trail of Food Data

Tony Hirst@psychemedia

“Recreational data puzzles”

Making sense of the food supply

chain is a BIG puzzle…

Safefood – Review of the Beef Food Chain

Thankappan and Andrew Flynn - "Exploring the UK Red Meat Supply Chain

Farms

Says who?

Logistics

Slaughterhouses

Processors

Mapping Co-Director Relations

Butchers

Retailers

Butchers?

Whose Brand?

(FMCG)

Consumers

But lists of ingredients, keyed by GTIN, aren’t

available as open data…?

Another probe?

So it’s still a puzzle to me!

Some pieces are there…

…but they don’t quite

fit together…