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LYKA CABATAY’Sodesign PORTFOLIO

In partial fulfillment of Odesign Section A52under Achilles Espejo of the Communication Department , De La Salle University

Exercise 1:five point star designINSPIRATION: INDIA HENNA TATTOOUsed common imagery in ancient Indian art: The focal point in the middle that represents the star and balance, the use of dots and stripes and symettry.

LYKA CABATAY’S ODESIGN PORTFOLIO / 1

Exercise 2Industry ExerciseIndustry: NavigationThis logo was inspired by the compass and the shadow clock.

2 / LYKA CABATAY’S ODESIGN PORTFOLIO

Exercise 3TYPOGRAPHY SELF PORTRAITThe task demanded that only letters and numbers from one’s namewill be used in creating the self portrait. The only colors allowed to be used were black & white. I aimed for a more minimalist approachand decided to use letters sparingly, focusing on the hair as a focal pointin putting the letters.

GOAL: To create a poster for the chosen typeface that willenable future designers to use this poster as a reference.

the poster may contain history, references and other informationregarding the font’s use and history.


The task demanded that only letters and numbers from one’s namewill be used in creating the self portrait. The only colors allowed to be used were black & white. I aimed for a more minimalist approachand decided to use letters sparingly, focusing on the hair as a focal pointin putting the letters.

Exercise 4TYPeface poster

GOAL: To create a poster for the chosen typeface that willenable future designers to use this poster as a reference.

the poster may contain history, references and other informationregarding the font’s use and history.


Exercise 5poetry in motion

Excerpt from Pablo Neruda’s poem, “if you forget me”typography inspired by key words of the poem.


Exercise 6MIDTERMS: ARAB SPRINGThe cover design was greatly influenced by the photo (as shown below) and the typography was inspired by old newspaper headlines. Initial layout feautured a serif font but then I opted for a sans serif font to embody the modernism that is communicated in the story.


Exercise 7DESCRIPTIVE PAIRSThis design aims to feature the word flipside into visual.


Exercise 8:word & imageThis collage was inspired by the sources of Greed in today’s

modern society. The layout is inspired by symmetry in the architecture of cathedrals. Political imagery is also inserted into

the image with references to historical occurences.


Exercise 9:ADVOCACY POSTERTHEME: CORRUPTIONThe poster aims to give particular emphasis on the long term effects pf corruption: An endless cycle of poverty.


Exercise 10:TOURISM CAMPAIGN DESIGN

A refreshing new take on Ilocos Norte’s tourism campaign released in March 2012 entitled “Paoay Kumakaway”. Uttermost attention is paid in the logo’s

message and the use of campaign materials such as photographs. Handwritten logo rendered with a brush pen to convey spontaneity and a one of a kind experience. “Intayon!” means “Tara na!” or let’s go! in Ilocano,

Ilocos Norte’s native language.


TOURISM CAMPAIGN collaterals


TOURISM CAMPAIGN collateralsProposed campaign materials feature vibrant, scenicphotographs to entice visitors locally and abroad instead of using photoshopped and ambiguous concepts.DISCLAIMER: Photos belong to their respective owners. I do not claim ownership to any of these used images.


proposed ilocos nortetourism website layoutThe proposed website for Ilocos Norte’s current campaign features photos from the province in the typography in the header and eleven buttons that feature each municipality of the province upon clicking.


Exercise 11:OLYMPIClogoDESIGNCOUNTRY: MOROCCODesign was inspired by the Mosaic art style in Morocco called the Zillij and artdeco architecture. The eight pointed star is a popular Muslim symbol which symbolizes the power of the human spirit.


Exercise 12:Creative resumeResume inspired by infographics and historical timelines.


EBlouissant case study

Eblouissant literally translates to “dazzling” or “brilliant” in French. Dei Cimatu, an Organizational Communication student from De La SallewUniversity designs, sells and markets the jewelry brand. Eblouissant fea-tures one of kind, handmade necklaces, which, according to Ms. Cimatu are “Hand crafted with love”.

The designs vary per season and are consistently edgy and trendy. Eblouis-sant caters to young “fashionistas”, both locally and internationally. As of today, the Jewelry line advertises and transacts with customers through the social networking site, Facebook. What began as a business that thrives on meet ups and word of mouth, Eblouissant is starting to gain popularity with customers not only in Manila, but also in different areas of the country

Dei Cimatu’s friend, College of St. Benilde Multimedia Arts student Renzo Navarro, provided Eblouissant’s current logo. The current logo is character-ized by the swift cursive handwriting of the word Eblouissant and a cursive handwritten “by Dei Cimatu” on the lower left.

Since Eblouissant is a store based online, It needs a logo that will stand out and be memorable to it’s current and potential consumers. It needs a logo and a look that will embody what the brand is all about- taking inspiration from the philosophy of the designs of Eblouissant’s jewelry and the attitude of it’s target audience: Women who are not afraid to make a statement and stand out as characterized by Eblouissant’s bold, extravagant and “wild” designs.

Objectives:1. Create a new logo for Eblouissant that can easily be used by Dei Cimatu when she publicizes her new collections in Facebook. 2. Create a specific look to strengthen the identity of Eblouissant through: a. A specific format in terms of product photography to increase brand familiarity b. Create a watermark that can easily be placed in images3. Formulate a cohesive and signature look for Eblouissant by strengthening brand recognition through effective graphic design solutions.

Academic Year 2011- 2012 Term 3Professor: Achilles EspejoOrganizational Design A52

odesign portfolio

Documents

use of dots

corruptionthe poster

use of campaign materials

chosen typeface

focal pointin

ilocos nortes tourism

tourism campaign designa

willenable future designers