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    1 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    Mobile CRM solutions: Boost remote workers produ

    Sofia 10th November

    Loukas Deligiannakis

    CRM Sales Consulting, South East Europe Team Leader

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    2 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    We Have Changed Drastically the Way Communicate

    Many more devices and formfactors

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    3 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    Sources: Cisco estimates based on CAIDA publications, Andrew OdlyzWired Magazine: September 2010

    Long Live the Inte

    http://www.wired.com/magazine/http://www.wired.com/magazine/
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    4 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    SmartPhone Sales

    Mobile Internet ApplicationsThe next battleground

    Actual success from 2008 with iPhonesales growing

    30.8% of smartphone users utilize social

    mobile networking (ComScore 2010)

    By 2013, mobile phones could easilysurpass PCs as the way

    most people hop onto the Web (Cnet 2010)

    +150M active mobile users

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    6 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    Siebel Anywhere, Anytime

    CRM Desktop for Outlook

    Manage Siebel CRM

    information directly from

    Outlook interface

    Connected and disconnected

    modes

    Extensible

    Connected Mobile Sales

    Manage Siebel CRM from

    iPhone, Blackberry (future

    Android)

    Connected, horizontal sales

    functionality

    Extensible

    Disconnected M

    Disconnect

    Manage CR

    iPhone, RIM

    Fully Extens

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    7 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    CRM DesktopMobility on/offline

    Embed CRM data in

    desktop applicationsUnified calendar, tasks,

    and contacts

    Offline access to CRMdata

    Enforce business rules fordata entry

    Increase user adoption

    Minimize training costs

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    8 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    Siebel CRM DesktopCRM data & process via Microsoft Outlook & Lotus No

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    9 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    Connected Mobile Solution

    Native Device Support

    Capture Customer

    Interactions

    Access to CRM Data

    Custom Objects & Attributes

    Proximity Search of CRMData

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    10 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    MobilityMobility on/offline

    Rich, Interactive presentations integrated

    with the Application Optimized for the iPad, iPhone, &

    Blackberry

    Instant-on

    Major Features

    Call Planning, Call Execution and

    debrief

    Account and Contact Management

    Integrated GPS, telephony, barcode

    scanner, camera

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    11 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    CRM on iPhone/iPad using Siebel REST

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    12 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    Siebel Open UIBrowser Independence

    Great User Experience on any Browser, Device

    Smart, efficient, with a modern look and

    feel.

    New Features

    Open next generation browser client for

    desktop and mobile.

    Highly optimized usability and productivity

    Easy to deploy and maintain.

    Standards Based HTML 4.01 Standard (HTML 5 optional)

    CSS level 2.1 (CSS level 3.0 optional)

    JavaScript version 1.5/JQuery

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    13 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    Siebel Side by Side.

    Siebel HI Client Siebel Open UI

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    14 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

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    15 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    Siebel Open UI: User experience

    Smart

    Interactive

    Intuitive

    Productive

    AccessibleEasy to navigate

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    16 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

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    17 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    Modern Web Standards andDeployment

    Embed parts or all of an applicationin portals or embed other portals

    Secure: Data Execution Prevention

    (DEP/NX) support

    True web based deployment

    Simple client side patching

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    18 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    Siebel Open UI: Customizations

    Develop using skills al

    organization

    Alternative to web serv

    Object

    Manager

    Siebel ToolsConfiguration

    SRF

    Customer

    Data

    Server: Business Process & Data

    Generated

    HTML

    from

    Siebel

    Web

    Templates

    Siebel Open UI

    Client: Open UI Rendering

    Siebel JS Client (Siebel Metadata)

    Customer

    JS

    Extension

    Customer

    CSS and JS

    Control

    Library

    Siebel Open UI Extension

    Siebel CSS and JSControl Library

    Customer Developed

    Oracle Delivered

    Customer Configurable

    Oracle Delivered

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    19 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    Siebel Open UI: Extensions

    Extend Open UI with brow

    Leverage rich open source

    Integrate enterprise data a

    HTML, JavaScript and CS

    Object

    Manager

    Siebel ToolsConfiguration

    SRF

    Customer

    Data

    Server: Business Process & Data

    Generated

    HTML

    from

    Siebel

    Web

    Templates

    Siebel Open UI

    Client: Open UI Rendering

    Siebel JS Client (Siebel Metadata)

    Customer

    JS

    Extension

    Customer

    CSS and JS

    Control

    Library

    Siebel Open UI Extension

    Siebel CSS and JSControl Library

    Customer Developed

    Oracle Delivered

    Customer Configurable

    Oracle Delivered

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    20 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    Why Siebel as yourMobile CRM?

    Multiple OptionsCRM Anywhere Anytime Open UI Transforms Siebel deployments into

    Open PlatformUse Any Browser/Device Prebuilt & configurable: Powerful features ac

    desktop clients and mobile devicesOOTB

    Extend Siebel browser client: minimal develofull transparencyFlexibility & Easy Maint

    Proven business logic, with a complete produ

    Future Proof Vision

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    21 Copyright 2011, Oracle and/or its affiliates. All rights

    reserved.

    Confidential Oracle Restricted

    Thank You!