OBJECTIVES & CHALLENGES

Real Techniques believes in Earned Media as a long term key driver for brand love, awareness, engagement, and even sales.

In fact, one of the company’s primary strategies on Octoly is approving 100% of mid and long-tail influencer product requests, placing a long-term bet on new talents and rising YouTube stars.

“Like Octoly, Real Techniques® was born on YouTube. With quality makeup tools and the expertise of Sam & Nic Chapman, the brand has grown into a favorite among global influencers. Through Octoly’s platform, we have been able to connect with even more influencers and generate over 3 million views.”

- Janki Patel, PR & Comm. Manager

THE SOLUTION

Since October 2015, Real Techniques has been using the platform to save time in influencer outreach and boost earned media outreach. To date, Real Techniques’ #1 performing product on Octoly has been:    

The  Miracle  Complexion  Sponge          

COMPANY OVERVIEW

The Real Techniques brush collection was launched in 2011. Paired with the expertise of professional makeup artists and YouTube stars Samantha and Nicola Chapman, Real Techniques is rapidly taking off in the U.S., U.K., and around the world. Whether for professional usage or everyday wear, this brush collection promises easy use and lasting results.

Through Real Techniques, women everywhere are transforming their makeup routines, and themselves with the approachable expertise, friendship and tools from Sam & Nic.  

WHAT YOUTUBERS SAID

”This Eye brow kit from Real Techniques is perfect for on-the-go travel or just great if you

don’t have a lot of products in your collection (…). This is a great beginners kit”.

Andréa Matillano, 16K views

The new Real Techniques Finish Cheek and Lip Set (…) OH MY GOD it is so perfect, (...) and I can contour like nobody’s business. Shlinda1, 4.7K views

“The Real Techniques Cleansing Gel and the Real Techniques cleansing palette (…) I have been

LOVING these to clean my brushes (…) If you’re looking for a way to clean your brushes, this is

awesome.” OOTD123, 1.2K views

KEY RESULTS

+35% Earned Media Growth. Through Octoly, Real Techniques has generated hundreds of authentic product reviews on YouTube.

6% Average Engagement. Honest reviews are honestly engaging! Like most beauty brands on YouTube, Real Techniques scores higher engagement rates through Octoly than paid media alone.

1K - 586K Range of Subscribers. Real Techniques has been able to reach an incredible variety of YouTubers in terms of following – but also age, ethnicity and style.