SPOTLIGHTw w w . d a k o t a s u p p l y g r o u p . c o m

w w w . w a r o o s e v e l t . c o m

Products Pop And Installation Time Drops: The Display Case You And Your Customers Have Been Waiting For!Zero Zone display cases are known for optimum performance, easy maintenance and long life – and they are available from W.A. Roosevelt!

Installation and maintenance is a breeze!• StructuralIntegrity–solidendframeswitheasypipingaccess• Forklift-ableFromEitherEnd–makesunloadingandinstallationeasy• Easy-LiftRearPanels–notoolsrequired

Great looking and efficient – everything your customers want!• LEDLighting–makesproductslookgreatwhileminimizingoperatingcosts• AdvancedV-CoilTechnology–themostefficientcoildesignintheindustry• 21/2"FoamPanels–thickestfoamintheindustrywith25percentgreaterR-value

Tecumseh Outdoor Condensing Units: A Cool Solution To Hot Problems.• Increaseproductivity–Loadedwithinstaller-friendlyfeatures,theseunits helpyougetjobsdonefast.

• Boostyourreputation–AllTecumsehcondensingunitsare100percentleak andruntested.Thesecondensersaresimpleandreliable,whichmeanswith everyinstallyoucanexpectfewercallbacksandperformanceyoucantrust.

MFG# AJA9484EXDHG WAR# 840823600 MFG# AVA4544EXNHG WAR# 840823710 MFG# AWG4518EXNHG WAR# 840823900 MFG# AWG4523EXNHG WAR# 840823910 MFG# AVA2511ZXTHG WAR# 840824000

October 2012

REFRIGERATION

Printed On 100% Recycled Paper!

The Do’s And Don’ts Of PricingI enjoy reading a magazine from the National Federation of Independent Businesses called MyBusiness, and the other day I came across an article called “Getting Pricing Right” by Martha Spizziri. As we all know, dealing with pricing can be key to business success or a huge pain in the neck – and this article did a nice job of reporting on that dilemma. My favorite part of the story is a short rundown of “Do’s and Don’ts for Successful Pricing.” Let me paraphrase some of these helpful tips.

DO make managing prices part of your everyday job. It’s a lot easier to set your prices and forget about them, but that doesn’t make it a good idea. The economy changes, markets change and your costs change – every day. Your pricing needs to be flexible as well.

DO monitor the results of your pricing changes, but DON’T make adjustments too quickly. We can learn a lot from watching what happens to sales once we’ve changed a price. But don’t be too hasty. This article suggests that you should give a price change 10 to 12 weeks before you judge whether it was effective.

DON’T make jarring changes. It’s easy to give your customers whiplash with deep discounts or big increases. Try to be consistent and considerate of those who buy from you.

Finally, I’ll add two of my own:

DO consider your material markup percentage when you adjust pricing. Most price comparisons revolve around hourly rates – not your markup. Adjusting your markup can be a relatively painless way to improve your overall margins.

DON’T cut prices too much. If you’ve ever read this column before, you know how much I believe in being paid for what you are worth. Slashing prices is a short-term fix that can do long-term damage to your business. That doesn’t mean you should never lower prices – but competing on price alone is a recipe for disaster. Too many times it changes the focus of your relationships to “how much does it cost” rather than “how much is it worth?” Show your customers how much you (and your products) are worth – and they’ll gladly pay it.

I believe that pricing is both an art and a science. It’s also a lot of work. Your DSG/W.A. Roosevelt representative may be able to help. Give us a call, and we’ll do whatever we can to make sure your pricing is as effective as possible.

CurrentToDD's

Install Confidence With Kidde Smoke Alarms: Quality That Customers Ask For By Name.• ACWire-inCombinationCarbonMonoxideandSmokeAlarm–Theone thateveryonewants! This alarm is just what your customers have been looking for withavoicewarningsystemthatclearlyidentifiespotentialdangerandabattery backupthatprovidesprotectionevenduringapoweroutage.(MFG# 21006377)

• 120VAC/DCWire-inSmokeAlarm–Installwitheaseandreducecallbacks! Thissmokealarmfeaturesafrontbatterypulltabthatallowsforbatteryactivation withoutremovingthealarmfromthemountingbracket.Itmakesreplacingthe batterysoeasythatanyonecandoit.(MFG# 21006376)

• DualSensor,120VACWithBatteryBackupSmokeAlarm–Forcustomers whoappreciatethecuttingedge! This smoke alarm features both an ionization andphotoelectricsensorthatcandetectinvisibleandvisiblefireparticles.Plus, ithasabatterybackup,sothealarmisonevenwhenthepowerisoff.(MFG# PI2010)

The Perfect Drinking Fountain For Your Eco-conscious Customers!The EZH20™ bottle filling station from Elkay offers customers a quick, clean and green solution for public drinking water. It’s great for schools, healthcare facilities, fitness clubs and the hospitality industry. Tell your customers about these unique features, and they won’t be able to resist:

• Sensoractivated–Noneedtoholdthebottlesinplace.Anelectronicsensor providestouchless,sanitaryoperation.

• Greatfortheenvironment–Thisbottlefillingstationhelpsreduceplasticbottle pollution.ItevenhasaGreenTicker™thatcountsthenumberof 16oz.bottles thathavebeensavedfromlandfills.

Make A Long-Lasting Impression With LED Fixtures From RAB Lighting!• Reducemaintenancecostsandconcerns forcustomers–LEDwallpacksfromRAB Lightingaredesignedtolightupbuildings longer,withmaximumLEDlife(maintaining 70percentof initiallumens)at100,000hours.

• Enjoyinstallationflexibility– Durable for nearlyanylocation,RABLightingwallpacksare madewithachip-andfade-resistantpolyester powdercoatandaresuitableforwetlocations.

MFG# 21006377 WAR# 264100911MFG# 21006376 WAR# 264101351 MFG# PI2010 WAR# 264112010

10W Wall Pack ...................................MFG# WPLED10 WAR# 19810182310W Wall Pack (Surface Mount) ......MFG# WPLED10S WAR# 19810182720W Wall Pack ...................................MFG# WPLED20 WAR# 19810185326W Wall Pack ...................................MFG# WPLED26 WAR# 19810272552W Wall Pack ...................................MFG# WPLED52 WAR# 19813029178W Wall Pack ....................................MFG# WPLED4T78 WAR# 19813030530° Mounting Bracket .......................MFG# SWIVEL30 WAR# 19813027018W Flood Light ..................................MFG# FFLED18 WAR# 198117604

MFG# LZS8WSLK WAR# 931010038

ELECTRICAL

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Submit your own outdoor photos to

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Cory Eady from W.A Roosevelt

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Pop Quiz

Fast FACTS

1. What was Thomas Edison – famous for inventing the light bulb – afraid of?

2. What did Babe Ruth wear underneath his cap to keep him cool during the game?

3. In hunting, what are black bears judged by aside from body weight?

4. Who was the first African American quarterback to play in the NFL?

Answers:1. the dark 2. a cabbage leaf 3. skull size 4. willie thrower (1953 chicago bears)

Pumpkins also come in white, blue and green.

Former teammates Edgerrin James and Matt Leinart co-own one of the largest indoor go-cart facilities in Arizona.

James Buchanan, elected in 1856, is the nation’s only bachelor president to date.

According to folklore, signs that someone is a werewolf include a unibrow, hairy palms, tattoos and a long middle finger.

4.3.

2.1.

57,000 BTU .........MFG# ZBR16-3 WAR# 912910057100,000 BTU .......MFG# ZBR28-3 WAR# 912910100

Bosch Condensing Boilers – Double Benefits For Your Customers, One Easy Sale And Installation For You!

Trade Bad Air For Better Profits With Venmar Air Exchangers!• Technologythisgoodiseasytosell– Venmar air exchangers reduce excess humidity and improve indoor air quality (IAQ) while at the same time helping to minimize the loss of heat or coolness from the home or building.

• Easyinstallationwillmakeabigimpacton yourprofitability– The compact size of Venmar’s air exchangers make them easy to install almost anywhere. KUBIX HRV Plus ........................ MFG# 44102 WAR# 979810302

CONSTRUCTO 1.0 HRV ........... MFG# 41500 WAR# 979810110CONSTRUCTO 1.5ES HRV ....... MFG# 1601702 WAR# 979810115CONSTRUCTO 2.0ES HRV ....... MFG# 47110 WAR# 979810120HEPA3100 ................................ MFG# HEPA3100 WAR# 979810230

Bosch’s Greenstar condensing boilers combine both space heating and domestic water heating in one compact unit.

• Savesinstallationtimeforyouandvaluablefloorspace foryourcustomers–As wall-hanging units, the Greenstar series boiler can free up valuable floor space inside the home. Plus, its compact dimensions offer flexibility during installation.

• Deliversenergy-savingperformancethatwillmake everyonefeelgood–Bosch Greenstar condensing boilers offer efficiency levels of up to 98.7 percent, turning 98.7 percent of the fuel used into heat.

D id You Know?You can get feedback from your customers with DSG’s feedback program – free to all DSG customers! Learn how at http://dakotasupplygroup.com/resources/marketing-toolkit/.

HVAC

Box 13573Grand Forks, ND 58208-3573

PRESORTED STDUS POSTAGE

PAIDDetroit Lakes, MN

Permit No. 14

Pump Up Sales With DuraMAC Pump Tanks From A.Y. McDonald.Easy to set up!• Theairchargevalveisconveniently locatedonthetopof thetankfor easypressureadjustment.

• Lightweightdrawn-steel constructionmakesiteasy tohandle.

Built tough to make you look smart!• Theinsidefinishhasatwo-layer epoxycoatingtoprotect againstcorrosion.

• Thedurable,butyldiaphragmisstrong andflexibleforsmoothoperationandlonglife.

2GAL ......... MFG# 16002-V3M WAR# 95050600220GAL ....... MFG# 16020MV4F WAR# 95050602032GAL ....... MFG# 16032MV4F WAR# 95050603236GAL ....... MFG# 16036MV4F WAR# 95050603652GAL ....... MFG# 16052MV5F WAR# 95050605286GAL ........ MFG# 16086MV5F WAR# 950506086119GAL ..... MFG# 16119MV5F WAR# 950506119

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Check the code on the printed version of your September issue of Spotlight to see if you are a winner! If your code matches one of the codes above, bring in your September Spotlight to your local W.A. Roosevelt to claim 1,000 Roosevelt Reward QuickPoints!

Plus, don’t forget to hang on to the printed version of this issue of Spotlight to see if you’re a winner in November!

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