october 4-7, 2004 los angeles, ca changing the voip paradigm: delivering value over ip john meyer...
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October 4-7, 2004 • Los Angeles, CA • www.itexpo.com
Changing the VoIP Paradigm:Delivering Value over IP
John MeyerPresident, Lucent Worldwide Services
2October 4-7, 2004 • Los Angeles, CA • www.itexpo.com
What Is Convergence?
Voice over IP
Enterprise and Consumer
Optical and Ethernet
Broadcasting
Wireline and Wireless
Circuit and Packet Voicemail and email
Voice, Video and Data
Collaboration
Enterprise and Service Provider
Personal and Professional
Device Independence
3October 4-7, 2004 • Los Angeles, CA • www.itexpo.com
Convergence Is More Than Voice
Voice over IP
Enterprise and Consumer
Optical and Ethernet
Broadcasting
Wireline and Wireless
Circuit and Packet Voicemail and email
Voice, Video and Data
Collaboration
Enterprise and Service Provider
Personal and Professional
Device IndependenceTrue Convergence encompasses all of these themesTrue Convergence encompasses all of these themesto deliver blended lifestyle services to the end userto deliver blended lifestyle services to the end user
TM
4October 4-7, 2004 • Los Angeles, CA • www.itexpo.com
Migrate Existing Voice Service to VoIP -
Converge Communication Services• Converge wireline/wireless telephony services WiFi
• Mobile High Speed Data (EVDO)
• Blended text and voice services
• VoIP over wireless & wireline
Next Generation Lifestyle ServicesMultimedia content services and messaging
Video telephony / conferencing
Interactive gaming
Next Generation Lifestyle ServicesMultimedia content services and messaging
Video telephony / conferencing
Interactive gamingValue
Value over IP™: Context-sensitive Communications
Lifestyle services increase End User Retention and ValueLifestyle services increase End User Retention and ValueLifestyle services increase End User Retention and ValueLifestyle services increase End User Retention and Value
5October 4-7, 2004 • Los Angeles, CA • www.itexpo.com
Delivering Value over IP™
Watching Bloomberg TV news items via high-speed data access
Conference on a colleague via VoIP or IM to see the news
Discuss investment opportunities linked to news while researching segment companies
Send video clip with an email or voice message to colleagues who couldn’t conference on
Later, click to set up and dial conference call with colleagues, researchers, et. al.
6October 4-7, 2004 • Los Angeles, CA • www.itexpo.com
Pent-up Demand for Lifestyle Services
Delivering Value over IP is more than just delivering Voice over IP:
Mass market research proves pent-up demand for lifestyle-impacting services
Demand is supported by a high willingness to pay – and to switch
Opportunity in combining feature-driven applications with voice and data interaction
Successful uptake requires ease of use and ability to experience seamless access to applications
Every DayEvery Other Day2-3 Times Per WeekOnce A WeekLess Than Once A Week
How Often Do You Think You Would Use “More Than Words?”
Source: Lucent Technologies primary research
7October 4-7, 2004 • Los Angeles, CA • www.itexpo.com
Delivering Value over IP™: IMS “Always-On” Access & Device-Independence
IP/MPLS Core
InternetIP Network
iDEN™802.11Access
CircuitMobile Network
PacketMobile
Network
IP Network
Media ResourceServer (eMRS)
ApplicationServers
Softswitch (LSS)
MiLife™ ISG
MediaGateway
SDHLR
Cable
IMS Brings the Network to YouIMS Brings the Network to You
8October 4-7, 2004 • Los Angeles, CA • www.itexpo.com
ConvergingOperations
ConvergingNetworks
ConvergingTelecom/IT
Creating Value Requires Strong Network Integration
ConvergingApplications
Multivendor Capability
Customer Service Excellence
Bell Labs Innovations
Program Management
Knowledge Management
BusinessStrategy
BusinessStrategy
SolutionArchitecture
SolutionArchitecture
SolutionImplementation
SolutionImplementation
Operate & Maintain
Operate & Maintain
9October 4-7, 2004 • Los Angeles, CA • www.itexpo.com
Created VoIP multivendor network design, migration plan, test plan and lab environment for European service providers
IP TV integration for Telefonica Spain Imagenio service
Lucent as a Network IntegratorDelivers Value over IP™
Consulted on VoIP implementation strategy & plan to County Government
Helped a major U.S. university migrate from a
TDM to VoIP network
Developed security incident response system for Alestra with
annual ROI of 250%
10October 4-7, 2004 • Los Angeles, CA • www.itexpo.com
Key Takeaways
Value over IP™
– More than just Voice
– It’s all about the end-user
IMS provides the cornerstone, offering benefits to service providers, enterprises and end-users
Lucent as a network integrator helps smooth the transition to convergence solutions
– Simplification
– Smooth integration
– Reliability and security