Photo courtesy of Kenneth Cobonpue.

WestEdge: WHERE DESIGN INTERSECTS MODERN LIFESTYLE The premium West Coast design fair and interactive experience showcasing the best in contemporary design brands/ products across multiple categories Adding to the experience, WestEdge offers a robust and varied programming slate featuring design seminars with industry icons and culinary demonstrations from celebrated chefs Distinctive exhibitions and significant programming will cater to both the architecture/ design community as well as the affluent, design savvy consumer audiences in an environment designed to engage and inspire

EVENT DATES Thursday, October 3rd Sunday, October 6th, 2013

THE VENUE The Barker Hangar Santa Monica, California*OVERVIEW

*Photo courtesy of Phase Design

EXHIBITS Exhibits from over 150 premium design brands, including special exhibitions featuring West Coast Design, kitchen & bath and the latest outdoor fabrics

PROGRAMMING: DESIGN & CULINARY Robust, interactive daily programming and varied demonstrations for both design trade and consumer audiences integrating renowned design celebrities and culinary icons. Industry support from ASID, AIA, IIDA, SDSA, ASLA and others.

SPECIAL EVENTS Various special events and VIP hospitality including Opening Night Party benefiting Heal the Bay (taking place Thursday, October 3rd) Involvement of and engagement with the leading California design schools and design students

*HIGHLIGHTS

Photo courtesy of Khouri Guzman Bunce Ltd.

PROJECTED ATTENDANCE

20,000

DESIGN TRADE INDUSTRY PROFESSIONALS

Influential architects Interior designers and decorators Landscape architects and designers Restaurant owners and chefs Set decorators and designers from Hollywood studios and the broader entertainment industry Contractors and builders Real estate developers Buyers and visual merchandisers from premium retail boutiques and department stores Design center showroom principals Gallery owners Professors, alumnus and students from prominent design schools Publicists and stylists*AUDIENCE PROFILE

CONSUMER AUDIENCE

Design-savvy consumers and influencersAffluent homeownersWestEdge Media Partner subscribers and readershipClients of WestEdge Exhibitors, Partners and Media RelationshipsPatrons of targeted Strategic Alliances including municipal and industry organizationsCollectors of art and design

MEDIA

Traditional/ MassDesign and ShelterLifestyleCulinaryDesign and Style Bloggers*AUDIENCE PROFILE (continued)

STRATEGY Comprehensive, impactful and extensive multimedia campaign Maximization of various WestEdge Media and Marketing Partnerships. Media partners include:Architectural Digest, Angeleno, California Home + Design, Coastal Living, Dering Hall, Design Milk, Form, Editor at Large, Lonny, Modenus, Metropolis Magazine, Ocean Home Magazine, Surface, The Architects Newspaper and The Retail Observer Enhanced relationships with various Strategic Alliances and Industry Associations Bulk of campaign to begin in June and July 2013

MULTIMEDIA CHANNELS Print Digital including Social Media Direct Mail Out of Home Radio (KCRW)*MARKETING & ADVERTISING CAMPAIGN

Premier Southern California event venue 97,000 square feet of interior and exterior spaceThe Hangar (interior) space includes 43 ceiling height and polished concrete floors

*THE VENUE: THE BARKER HANGAR

*THE VENUE: THE BARKER HANGAR (continued)Photo courtesy of The Barker Hangar

*FLOOR PLAN

EXHIBIT SPACE PRICINGExhibit space rates are $42 per square foot, available in the following configurations:

In-line and Corner Spaces: 10 x 12 | 10 x 16 | 10 x 20 | 10 x 24 | 10 x 28

Endcap and Island Configurations (availability of island configurations is very limited): 16 x 20 | 20 x 20 | 20 x 24 | 20 x 28 | 20 x 32

Larger configurations may be available if required.

Exhibit space includes 12 high walls (10 high on the perimeter) which may be painted and nailed (and/or) screwed into, lighting truss from which rented lighting may be affixed, and a polished concrete floor (or carpet, depending on the location within the fair).

The Barker Hangar is a non-union venue, therefore exhibitors may facilitate their own installations without the need for union labor. In addition, drayage is provided to each exhibitor at no additional cost.

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Photo courtesy of Nolen Nui.

*EXHIBITORS Manufacturers, retail distributors, agents, multi-line showrooms and service providers including architecture & design firmsInternational, national and California-based brands encompassing interior and exterior furnishings, fabrics, lighting, kitchen & bath, flooring, stone & tile, fine rug & carpeting, electronics/ technology

Alexander Purcell RodriguesAndrea Claire StudioApparatus StudioBagues ParisBDDWBertazonniBig Ass FansBoschBrenda Houston DesignBronzes de FranceCoyote Outdoor LivingCrossvilleDubois USAEgg CollectiveEnvironmentExquisite SurfacesFort Street StudioPatina Old World FlooringPhasePurcell MurrayPyrolaveRohlRoyal BotaniaSieMaticStokkeSun Valley BronzeThermadorTibetanoTop BrewerToscoquattroU-LineValcucineWilcoxZia PrivenGaggenauGessi USAGreen River StoneHaikuHolly HuntIrinoxJ. Rusten Furniture StudioJEE-OJohn HoushmandLa Cornue USALamberti DecorLawson FenningLefroy Brooks USAMoore & GilesNaulaNolen NiuNew England Collection

For complete list, visit westedgedesignfair.com

*PROGRAMMING & SPECIAL EVENTSDESIGN TRADE PROGRAMMING & SPECIAL EVENTS

Keynote Presentation Various Trade Seminars & Panel Discussions Continuing Education Units Culinary Demonstrations, Tastings & Pairings Student Design Initiatives Book signings Media (Press) Preview BlogTourLA Welcome & TweetUp Event LEGO Experience & Charitable Auction Industry Association Networking Events Opening Night Party benefitting Heal the Bay

Thursday, October 3rd2pm 10pm

*PROGRAMMING & SPECIAL EVENTS (continued)DESIGN TRADE & CONSUMER PROGRAMMING plus SPECIAL EVENTS

Various Design Seminars & Panel Discussions Designer Dialogues Designer Consultations by Greystone Show House Curated Tours of WestEdge Culinary Demonstrations & Tastings Book Signings Various VIP Lounge Events & Cocktail Receptions Design School Alumni Happy Hour & Networking Distinct Culinary Event Pop Up RestaurantFriday, October 4th12pm 8pm

Photo courtesy of BDDW

*PROGRAMMING & SPECIAL EVENTS (continued)CONSUMER PROGRAMMING & SPECIAL EVENTS

Design Seminars & Panel Discussions Designer Consultations Curated Tours Culinary Demonstrations & Tastings Book Signings Various VIP Lounge Events & Cocktail Receptions Mixology Workshops & DemonstrationsSaturday, October 5th - Sunday, October 6th12pm 7pm

Photo courtesy of Fort Street Studio.

CONTACTSFair Producers Megan Reilly and Troy Hanson bring 25 years of collective experience managing and producing some of the most important residential and commercial events in the country including the International Contemporary Furniture Fair (ICFF), NeoCon, NeoCon West and the Architectural Digest Home Design Show. Their tenure includes the development of successful show initiatives, themed pavilions and extensive partnerships with trade and media associations.

MEGAN REILLYCo-Founder & Vice President, Marketingt. 917.822.0350megan@westedgedesignfair.com

TROY HANSONCo-Founder & Vice President, Salest. 917.297.3299troy@westedgedesignfair.com

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