October 22–25, 2014 | Moscow, Russia

XXI International perfumery & cosmetics exhibition

Where Beauty takes the leading role…

InterCHARM: Exhibition №1 in beauty industry of Russia, CIS and Eastern Europe*

InterCHARM is the ideal place to enter Russian growing market, discover new

opportunities, find distributors and enlarge business scope.

With some 3500 brands represented this is the largest in the region showcase of the most innovative products and services, opportunity observe the whole market at one glance and a meeting point for all industry professionals.

The event delivers promising contacts, content, communities, and inspiration with the power to transform your business.

* - By number of exhibitors

3

The comprehensive showcase of diverse beauty industry! InterCHARM-2014 segmentation

Perfumery and cosmetics

Hairdressing

Nail Service

Beauty Salon and Institute, SPA

GREEN VALLEY (new!): natural and

organic beauty products

ECO-HOME: eco-friendly household

detergents

FARMA+BEAUTY: pharmacy beauty products

ZOOM: innovative and niche products

Novelties gallery

Raw materials

Packaging

LA NICHE: niche cosmetics

BE@UTY IN INTERNET (new!)

0

2

4

6

8

10

12

14

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

3,9 4,3

5,4

6,2

7

7,8

8,6

9,3 9,7

11,2

13,2

13,9

Market Turnover of Perfumery & Cosmetics Production, USDbn

4

Source: RBC

Russian market value dynamics

5

Russian cosmetics market: one of the largest and dynamically growing consumer markets in Europe

• Market value in 2012 – $13.9 bln

• Volume of market will annually grow at least 4% in the next 5 years (Euromonitor)

• Almost 90% of Russians claim to buy cosmetics regularly and the number of consumers is constantly increases

• Channels of sales share in total value of sales in 2012: - Direct sales – 25.6%

- Specialized perfumery and cosmetics chains incl. drogeres – 32.9%

- Open markets – 8.3%

- Drugstores – 3.9%

- Department stores, supermarkets - 28.9%

InterCHARM 2013 in facts & figures

4 halls (12, 13, 14, 15) in 3 pavilion of Crocus Expo – the largest and best equipped venue in Russia

Net area 22 000 sqm

1022 exhibitors from 32 countries: Belarus, Bulgaria, China, Czech Republic, France, Germany, Greece, Hong Kong, India, Indonesia, Israel, Italy, Japan, Latvia, Lebanon, Lithuania, Luxembourg, Malta, Netherlands, Pakistan, Poland, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, USA.

Some 3500 brands represented

67 382 visitors (+9% compared to 2012)

100 journalists gave additional visibility to the show

Hundreds of master-classes at stands: over 300 master-classes were added by exhibitors in online catalogue

30 events in the framework of the program

High international status of InterCHARM

The latest novelties from the globe are necessarily represented at InterCHARM

Exhibitors from 32 countries including 11 national pavilions

Recognition of the leading industry associations and support from international trade media (ECM, SPC, BWConfidential, Expression Cosmetique, Export Magazine, etc)

Agents and International sales offices (Reed Exhibitions) in major markets

UFI approved event

8

Continuing show growth: the event grew by 10%

Exhibitors

9

2013 Exhibitor profile

10

2013 Exhibitor profile Number of exhibitors

11

InterCHARM: highly effective tool to expand business

91% and 84% of new and total

exhibitors established new business

contacts

93% of visitors plan to attend again in 2014

71% of visitors met new suppliers at

the show 47% of exhibitors are highly satisfied

with new clients database

40% of attendees come in search of new

products and suppliers

2 out of 3 exhibitors of InterCHARM-

2013 plan to book for 2014

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Program for each segment of beauty industry: educates, trains and brings new knowledge and emotions

«BIO.RUS» Competition for the best natural perfumery and cosmetics product in Russia

«My Cosmetics» Award – the competition demonstrating new trends and capabilities of the Russian cosmetics market

Trade forums “Competent supplier: strategies of work with retailers” and “Competent supplier of private labels” together with “Supplier meets buyer: center for retail chains”

Russian hairdressing and styling championship

YOU.Prof.SHOW

Congress on podology

Nail service school

All-Russian convention of beauty salons

InterNailCHARM - Nail sculpture championship

International spa massage championship

Open make-up championship of Russia

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Number of visitors increased by 9% in 2013 and by 93% in the past 5 years

34.948.5 51,7

61,767,4

2009 2010 2011 2012 2013

(‘000)

+9%

14

Visitor profile. Geography: 49% of visitors came from Russian regions and abroad

Random sample of 20 000 visitors

15

Visitor profile. Specialization: 93% were business and industry professionals

Random sample of 7000 visitors

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All media-channels employed for visitor promotion: attendance grew 9% (over 67 382 visitors)

Direct mailings, e-shots and text messaging to database of over 250 000 industry specialists

Cosmetics in Russia e-newsletter to international clients and attendees

Trade, business and glossy magazines advertising & editorial articles

Advertising and editorials on industry web-portals

Personal invitation of owners and purchase executives: telemarketing in Russian regions (from North-West district to Far East, excluding Moscow and other cities of Central district, in Armenia, Republic of Belarus and Kazakhstan)

Official show video in Youtube.com

Regular posting and tickets draws in social media: 36 000 followers of InterCHARM groups in total!

Competitions in professional forums and groups (nail.ru)

Advertising in Moscow underground: program of escalator billboards

Radio and TV ads

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Client satisfaction and show effectiveness up! Most of the exhibitors are satisfied with show results and will rebook for 2014!

It is our first time at InterCHARM. As long as Londontown products are not present on the Russian market

now – InterCHARM is a good opportunity for us to expose our brand to the market and find distributors. The

exhibition is good for us overall, we are well-received by audience here, and it is a good chance to meet

masters of manicure on the ground. [Natasha Dillon, Managing director, Londontown, USA]

Iceland Cream presented natural skin care products from Iceland on Russian market. We are a young

company, less than a year on the market – so this is our first InterCHARM – and we consider it a good

starting point! We presented our products in LA NICHE pavilion, and we like everything about it – stylish

design, our neighbors and the overall cozy atmosphere. We see that the customers are expressing more

and more interest to bio cosmetics and we are happy to observe such a trend. [Elizaveta Voskresenskaya,

Brand director, Iceland Cream]

Our company participated in InterCHARM several times. We are glad that the exhibition attracts a good mix

of final customers and wholesale companies, and we have a chance to establish contacts with serious

clients, such as retail chains. [Alexandra Skripnik, Marketing manager, Ecoway/Ecover]

InterCHARM brings plenty of positive impressions and some very useful contacts. First of all, here we are

looking for partners – wholesale companies, and secondly – we are presenting our new brand KRASIVA to

the market. We would like to give the message that Svoboda has serious technologies and offers good

value for little money. We observe a true interest to the exhibition from the audience. We hope to come back

here next year! [Vadim Kasatkin, Marketing Director, KRASIVA (Svoboda)]

Contact us now for more

information

Alexander Kalyagin

E: alexander.kalyagin@reedexpo.ru

T: +7 495 937 66861 Organizer: Reed Exhibitions Russia

www.intercharm.ru

See you in 2014 in Moscow, Russia

on OCTOBER 22–25 CROCUS EXPO