october 2018 high point market introductions · stylish silhouettes and refreshing, trend-forward...

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BARCALOUNGER SHOWROOM IHFC C-659 You may download all photos and read and print all new product information at the following web url: http://www.barcalounger.com/in-the-news Contact: Kim D. Shaver, [email protected]; 336.880.1230 • Please visit our website at: barcalounger.com For more information and photography, contact: Kim D. Shaver, [email protected]; 336.880.1230 All photos can be downloaded at: http://www.barcalounger.com/in-the-news IHFC Showroom C-659 barcalounger.com Arcadia Outdoor Living has Fully Reclining Sofa, Loveseat Xtra Tall Sofa Groups have Higher Backs, Longer Leg Extension New Workspace Seating Offers Fashion, Function Lux Recline and Lift Collection Elevates in Style & Comfort OCTOBER 2018 HIGH POINT MARKET INTRODUCTIONS Founded in 1941, Morristown, Tenn.-based Barcalounger has been ranked in the top 10 among furniture brands for unaided brand awareness for decades. Specializing in motion upholstery, reclining chairs and pedestal chairs in all styles and both leather and fabric, Barcalounger has become a lexicon of American life and culture, frequently mentioned or appearing in movies and on television. As Barcalounger’s product portfolio taps into additional consumer needs, BarcaLounger continues to support retailers with in-store brand visual merchandising support, including 3 additional banner stands shown at right, point-of-purchase materials and brochures. In addition, the company has an in-stock program with over 330 items that ship to the retailer in 48 to 72 hours, to offer shoppers personalized looks with speed that is rare to find in the furniture business. 3 New Banner Stands Added to In-Store Visual Merchandising While the comfort and relaxation offered by reclining chairs has never been in more demand, no one wants to give up style to have the ultimate in comfort. That’s why Barcalounger is introducing the Basics Collection, an offering of decorative and smaller-scaled 3-way-push-through-the-arm recliners designed with upscale fabrics, leathers, color, scale and tailoring to complement gracious living and family room settings. Basics Collection by BarcaLounger Offers Decorative Living Room Looks

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Page 1: OCTOBER 2018 HIGH POINT MARKET INTRODUCTIONS · Stylish silhouettes and refreshing, trend-forward covers distinguish Barcalounger’s new Modern Expressions motion sofa groups and

BARCALOUNGER SHOWROOM IHFC C-659

You may download all photos and read and print all new product information at the following web url:http://www.barcalounger.com/in-the-news

Contact: Kim D. Shaver, [email protected]; 336.880.1230 • Please visit our website at: barcalounger.com

For more information and photography, contact: Kim D. Shaver, [email protected]; 336.880.1230

All photos can be downloaded at: http://www.barcalounger.com/in-the-news

IHFC Showroom C-659barcalounger.com

Arcadia Outdoor Living has Fully Reclining

Sofa, Loveseat

Xtra Tall Sofa Groupshave Higher Backs,

Longer Leg Extension

New Workspace Seating Offers

Fashion, Function

Lux Recline and Lift Collection Elevatesin Style & Comfort

OCTOBER 2018 HIGH POINT MARKET INTRODUCTIONS

Founded in 1941, Morristown, Tenn.-based Barcalounger has been ranked in the top 10 among furniture brands for unaided brand awareness for decades. Specializing in motion upholstery, reclining chairs and pedestal chairs in all styles and both leather and fabric, Barcalounger has become a lexicon of American life and culture, frequently mentioned or appearing in movies and on television.

As Barcalounger’s product portfolio taps into additional consumer needs, BarcaLounger continues to support retailers with in-store brand visual merchandising support, including 3 additional banner stands shown at right, point-of-purchase materials and brochures.

In addition, the company has an in-stock program with over 330 items that ship to the retailer in 48 to 72 hours, to offer shoppers personalized looks with speed that is rare to find in the furniture business.

3 New Banner Stands Added to In-Store Visual Merchandising

While the comfort and relaxation offered by reclining chairs has never been in more demand, no one wants to give up style to have the ultimate in comfort. That’s why Barcalounger is introducing the Basics Collection, an offering of decorative and smaller-scaled 3-way-push-through-the-arm recliners designed with upscale fabrics, leathers, color, scale and tailoring to complement graciousliving and family room settings.

Basics Collection by BarcaLounger Offers Decorative Living Room Looks

Page 2: OCTOBER 2018 HIGH POINT MARKET INTRODUCTIONS · Stylish silhouettes and refreshing, trend-forward covers distinguish Barcalounger’s new Modern Expressions motion sofa groups and

Barcalounger Taps Emerging Markets with New Categories,Features and Benefits, and Expanded Product Portfolio

AT THE HIGH POINT MARKET, October 2018: BarcaLounger is strategically entering several features-and-benefits-rich product categories that tap into emerging consumer needs, lifestyles, demographics and tastes.

The new product categories, introduced here at the Fall High Point Market address “growing consumer needs including the aging of the population, the increased average height of Americans and the work-at-home trend,” said Larry Smith, chief executive officer and president of Barcalounger.

‘Xtra Tall’ Seating Caters toAverage Height IncreaseFor example, the Xtra Tall sofa groups and reclining chairs are designed with 45-inch-high backs and footrests that extend 3 inches longer. The goal is to comfortably accommodate people as tall as 6’8” or 6’9”.

‘Workspace Seating’ Caters to Work-at-Home LifestyleAnother need BarcaLounger is addressing is the growing work-from-home trend. The WorkSpace Seating Collection offers comfortable and supportive home office chairs with adjustable seat height and adjustable tilt and tension mechanisms. The styling of the chairs is upscale, with details like button tufting, silver nailhead trim, refined tailoring and top stitching.

Graying of America Spurs ‘Lux Recline and Lift’ CollectionThe “graying of America” has prompted BarcaLounger to develop the Lux Recline & Lift Collection of reclining and assistant chairs in upscale styling with refined scale, cover selection, tailoring and detail.

Over the next 3 years, Americans will turn 65 at the highest rate in history. “These chairs will enable consumers to transition to assistant chairs with the fashion and comfort they’re accustomed to,” said Smith. “They are great-looking recliners with the hidden bonus of an assistant lift feature if needed.”

Stylish silhouettes and refreshing, trend-forward covers distinguish Barcalounger’s new Modern Expressions motion sofa groups and its new line of pedestal chairs and ottomans at the Fall High Point Market. Highlights include:

• The Seymour Modular, in the same style as the best-selling Seymour sofa from the April Market. Seymour is a relaxed modern, clean-line design with power recline and power headrest with one-touch memory preset and close buttons. A double-layered pillow arm adds comfort, and decorative saddle stich detail and a creamy-white leather cover add style. Each power controller has a USB port.

• The Connelly Sofa, at home in modern settings with a tiered back, sloped and padded arm style and a tapered wedge foot in a unitized frame.

• The ultra-modern Montaco Pedestal Chair and Ottoman in a trendy creamy white leather.

All photos can be downloaded at: http://www.barcalounger.com/in-the-news All photos can be downloaded at: http://www.barcalounger.com/in-the-news

IHFC Showroom C-659

barcaloungeroutdoorliving.com

FEATURED PIECES (front cover):• The Abbey is one of 3 new ‘Xtra Tall’ Power Reclining Sofa groups with higher backs and longer leg extension to make lounging at home more comfortable for tall people.• The Ethan is part of the new ‘Workspace Seating’ Collection with 4 chairs in traditional, transitional and modern styling on castors and offering adjustable seat height and adjustable tilt and tension mechanisms.• The Leslie ‘Lux Recline and Lift’ Chair features fashion & comfort and a roller system that can drop down beneath the chair to easily roll it to another location and be stabilized on the floor.• The Arcadia Collection by Barcalounger Outdoor Living has modern lines and a coffee-colored all-weather outdoor wicker weave, with fully reclining chairs, sofa + loveseat.

FEATURED PIECES (above):• The Bryce ‘Xtra Tall’ Sofa Group with higher backs, longer leg extension.• The Caprice ‘Workspace Seating’ Chair is sleek, modern and chic, with nailhead trim• The Langston is part of the new ‘Lux Recline and Lift’ Collection.

A year after new brand Barcalounger Outdoor Living entered the outdoor furniture arena, the feedback has been clear: “Add more motion, deep seating comfort and fully-reclining pieces.”

Barcalounger Outdoor Living (BOL) is doing just that with the Arcadia Seating Collection, offering a double reclining sofa, loveseat and a reclining chair in a deep-seating collection. All three are 3-way recliners that go all the way back to the lay-back position.

Arcadia styling is upscale, featuring modern lines and rich tones in a fully woven, rich coffee-colored all-weather outdoor wicker weaver. The all-aluminum collection pieces include a 3-seat sofa with dual recliners on each end, a dual reclining 2-seat love seat, individual recliners and 23-inch square-shaped cube end tables.

Arcadia Outdoor Living Group: Modern Style, Rich Tones, Fully Reclining Pieces

Modern Expressions Sofa Groups, Pedestal Chairs in Chic Contemporary Styles