InFocusOctober 2017

w-d.de

// Challenges as “door openers”

// The new ENVacard™

// Direct Mail Days: Exciting

discussion forum on direct mail

// Data-Mail Inc. expands envelope

production with a W+D 627

// W+D Halm i-Jet digital printing

machines are in demand in the US

// W+D exchange modules

can save production

// W+D – fit for you

// W+D Online Training – for

optimal usage and upkeep

of your machine

// I am W+D

// Practical tip

Contents

Ulbe Jelluma Heike Barjenbruch Andreas Rossbach

2 InFocus

Challenges as “door openers” . . . . . . . . . . . . . . . . . 2

ENVacard™ – Individual direct mailings with

low postage costs . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Direct Mail Days: Exciting discussion forum on

direct mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Data-Mail Inc. expands envelope production

with a W+D 627 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

W+D Halm i-Jet digital printing machines are

in demand in the US . . . . . . . . . . . . . . . . . . . . . . . . . 6

Contents

W+D exchange modules can save production . . 7

W+D – fit for you . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

W+D Online Training – for optimal usage and

upkeep of your machine . . . . . . . . . . . . . . . . . . . . . 7

I am W+D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Practice tip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Exhibition dates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

In April 2017, W+D acquired Halm

Industries, the leader in offset

and digital printing machines

for envelope overprinting. The

integration of the Halm employees

as well as the adaption of its

products and work processes have

gone smoothly. At PRINT17, held this

past September in Chicago, W+D

introduced the W+D Halm i-Jet

inkjet envelope overprinting press,

which was a perfect complement

to our W+D BB700 S2 and W+D 410

Easy Enveloper and received very

strong recognition and appreciation

Challenges as “door openers”

Frank Eichhorn, Managing Director

from the many visitors to our booth.

The W+D Halm i-Jet received special

recognition even before the show

started when a 30-member selection

committee recognized this product

with the “Must see’em” prize that is

awarded for innovation, ease-of-use

and high throughput.

This is yet another incentive for us

to be active and creative so we can

achieve our very best results for

you.

We look back on an exciting year in which many new doors opened for us. We were able to approach new customers at trade fairs like Hunkeler Innovationdays and MIAC in 2017 and even introduced our own new series of events, Direct Mail Days.

Thanks to the many customers

and exhibitors who participated in

Direct Mail Days. What started out

as an idea and experiment in 2016 to

promote “Creative Direct Mail” will

be continued next year and you will

find more information on this event

on pages 4-5. So save the date, the

next Direct Mail Days will be held on

June 13-14, 2018, in Neuwied.

June 13-14, 2018, at W+D in Neuwied

3

Our ENVacard™ sample is no longer glued on here?

Then please contact the person you deal with at

W+D and ask for a sample.

ENVacard™, our new type of mailing which is included in this edition, offers envelope manufacturers a further option for producing innovative direct mailings with their existing W+D envelope machines because ENVacard™ can be produced on the W+D models 320, 326, 410 and 627*.

The result looks like a conventional postcard,

but offers manufacturers and marketing

specialists new, interesting functionalities

and design possibilities. Windows from

transparent material or metallic paper,

perforation and form cuts are just

to name a few. Adding an NFC tag

is also possible, especially since

Apple has now opened its APIs

(additional equipment modifi-

cations required). The ENVa-

card™ provides an excellent

way to catch the receiver’s

attention, increasing re-

sponse rates in turn.

ENVacard™ lets you

personalize your

mailings in-house

and out-of-the-

box, without

having to

show any-

one any

personal in-

formation, just

like with tradi-

tional postcards.

Information is only

visible when the re-

ceiver opens it.

A special ENVacard™ kit

is available to produce the

ENVacard in both maximum

first-class postcard size and

maximum letter size depen-

ding on machine capacity/con-

figuration.

The ENVacard™ fulfills all the auto-

mation requirements of a post office

and therefore makes a decisive contri-

bution to saving postage costs.

For more information on our ENVacard™, have a look at our website under Mail

Solutions/Applications/Envelope.

ENVacard™ – Individual direct mailingswith low postage costs

* with an (optional) integrated gumming unit

and L and U shaped side flap gummer.

4 InFocus

Direct Mail Days: Exciting discussionforum on direct mail

Direct mail continues to prove it has significant advantages over alternative, mostly digital commu-nication channels when it comes to getting the envelope opened. Trust, durability and various design possibilities give direct mail a solid position within the omni media or cross-media mix, at a time when digitalization is forging ahead. Physical direct mail can represent a welcome change for the addressee as creative and well executed direct mail stands out from standard forms of communication.

But where can market participants

obtain an overview of the latest

technological possibilities and con-

cepts? W+D has already been asking

itself this question for some time. For

this reason, W+D cooperated with the

European envelope manufacturers

association FEPE to establish Direct

Mail Days, an event that took place for

the first time in Neuwied from June

28-29, 2017. The event turned out to

be an exciting and diverse discussion

forum and aroused great interest

among the roughly 110 participants

from the envelope, printing and

supplier industries.

Variety of trends and developments in direct mailing

Select speakers from the industry

and associations examined the topic

from the market’s point of view as

well as with regard to current trends

in Europe and the US. The focus of

the event was on the possibilities

envelopes offer to create added value

for mail through their feel, layout and

personalized nature.

As keynote speaker, Dr.

Sean Smyth of Smithers Pira

explained the “Direct Mail Trends

in Europe” on the first day and Lisa

Kretschmann complemented

this information with the

latest market figures.

By presenting many

different examples

of creative cam-

paigns, Klaus

Schulz from Verband der deutschen

Briefumschlag-Industrie e.V. (The

Association of the German

Envelope Industry) showed

how direct mailings can

support e-commerce.

Ulbe Jelluma and Stefan

Küchler from Print Power also

presented campaigns that were

able to increase response rates

through creative and thus attention-

grabbing direct mailings. Heike

Industry trade magazines also assessedDirect Mail Days positively

5InFocus

Barjenbruch, Head of Deutsche Post’s

Direct Marketing Center in Koblenz,

on the other hand, highlighted the

latest findings on advertising

effect principles and proved

that advertising that appeals

to as many human senses

as possible is guaranteed

to create more attention, as

eye tracking results, among other

insights, have shown.

Andy Schipke of W+D presented the

latest US market trends and brought

examples of successful direct mailings

and creative envelope solutions. With

his presentation, Reinhard Glade

showed how to put these solutions

into practice and how they can be

inserted.

Andreas Rossbach

of Novadex built the

bridge to the digital world

and explained the potentials

of individualized cross-media

marketing communication that

a cloud service offers.

Furthermore, a live demon-

stration of personalizing the

participants’ addresses online with

certain visual attributes (e.g. gender,

city) and then directly printing them

onto envelopes with the W+D 234 dL,

which was also on exhibit, proved to

be a highlight as visitors were clearly

fascinated. Practical applications

were a main focus at Direct Mail

Days and were in no short supply, as

the respective W+D machines were

demonstrated here too.

Practice complements theory perfectly

The W+D 410 Easy Enveloper, now

with two window gluing sections

and a hot-melt pressure-sensitive

adhesive station, showed how fast

and easy it is, not just to change

envelope sizes, but also to make

a printing change to the newly

developed Inline-Flex blank printing

unit thanks to the sleeve technology

for inside and outside printing of the

envelope.

Comments on Direct Mail Days

The combination of theory and practice went down well with participants:

“What we really appreciated at

Direct Mail Days was the quality

of the presentations and the

important impulses we received

for our future envelope program/

portfolio,”

said Markus Molch, Authorized

Signatory / Site Management at

MEILLERGHP.

“The W+D 410 Easy Enveloper

envelope machine on display

demonstrated that there are

already technical solutions that

can put those ideas into practice

economically. Direct Mail Days

were a complete success for us.”

Finally, Walter Retz, Operations

Manager at Wolanski GmbH,

summed it up nicely:

“As a shipping service provider, it

was great to get to know the new

possibilities of direct mailings.

With the knowledge we gained at

Direct Mail Days, we will be able to

make innovative suggestions to our

customers. Essentially, all parties

stand to benefit from this.”

Save the Date:Direct Mail Days 2018Due to the numerous positive

responses from customers and

exhibitors, we have decided to host

the event again next year:

June 13-14, 2018, in Neuwied.www.direct-mail-days.com

6 InFocus

Data-Mail Inc. expands envelope productionwith a W+D 627

W+D Halm i-Jet digital printing machines arein demand in the US

Data-Mail, one of the largest full-service direct mail companies in the US, has purchased its first new envelope production system, a W+D Model 627RC equipped with a W+D 201 4/1 Flexo common impression (Ci) press. Data-Mail invested in the 627RC/201CI production line because it was an easier to operate, faster to change production line that will also produce up to 1,200 high

Demand for the new W+D Halm i-Jet printing systems is high in the United States and one of its first customers, Northeastern Envelope Co., has now just completed the installation of its second W+D Halm i-Jet press.

These digital printers, which can print

up to 32,000 envelopes per hour,

combine Memjet printing technology

with the familiar reliability of the

Halm Jet Press and also utilize the

Harlequin Navigator RIP, which is

quality envelopes per minute.

“Time-to-mailbox

and cost savings are

now the key topics

for our industry,”

commented Andy

Schipke, Vice Pres-

ident of Sales and

Marketing at W+D

the fastest professional RIP available,

where order processing is calculated

within seconds – even for complex,

graphic and variable data.

The Halm i-Jet is characterized not

only by its incredibly high printing

speed, excellent quality and low

maintenance costs, however. Thanks

to its versatility, Northeastern Enve-

lope can now seamlessly print and

produce smaller and larger orders

with a special color or four colors

with the shortest changeover times.

Variable data processing also allows

customers to individually customize

mailings.

Terrence Burke Jr., VP of Northeast-

ern Envelope Co., comments on the

new additions: “The new technology

is perfect for our everchanging

industry and gives us the opportu-

nity to open up new areas and

markets.”

The full-service provider, which

has been active on the market for

more than 60 years, currently has

the largest machine park of printing

systems for processing envelopes in

the US thanks to the installation of

the two inkjet printing machines.

W+D North America is in talks with

many other US customers and has

already received orders for the

W+D Halm i-Jet, meaning produc-

tion of these products can continue

successfully. PRINT17 in Chicago

even honored the machine exhib-

ited there with the “Must see ’em”

award.

North America. “Companies like Data-

Mail face these challenges with flex-

ibility and high-performance technol-

ogy that offers advanced finishing like

embossing, UV coating, banderoles,

coating, custom shapes, etc.”

The W+D Halm i-Jet at PRINT17

7InFocus

W+D exchange modules can save production

W+D Online Training – for optimal usage and upkeep of your machine

For some time now, we have been offering our tissue customers module exchanges such as folding and tray cylinders or cutting modules to prevent unexpected machine breakdowns due to wear. As an alternative to a new spare part, customers receive a completely overhauled exchange module as a new value repair at a fixed price. This is pre-assembled, with settings preset as far as possible.

We’re expanding our training program. Along with our tried and tested W+D training courses on site at your company or at W+D in Neuwied, you can now book our location-independent W+D Online training program. We’re starting with the W+D 410 Easy Enveloper and will be gradually extending our offering.

With the W+D Online Training’s help,

your employees can access original

W+D training content at any time in a

This concept is becoming increasingly

popular. In April, for example, at a

Polish customer’s site, an unexpected

cross cutter failure led to a halt in

tissue production. Since the machine

was booked with orders, the right

W+D exchange module was perfectly

on cue. The customer was able to

independently install the new cross

cutter a few days later. In addition, the

spare cross cutter improved vacuum

supply maintenance. The machine

was fully operational again within a

short time.

way that saves time and lowers costs.

The training courses are tested pro-

grams developed by our experienced

trainers. The content includes all rele-

vant topics that pertain to the efficient

operation and handling of the machine.

The well thought out combination of

face-to-face and online training offers

the ideal training effect.

Feel free to contact our experts to use

our range of training possibilities in

order to develop a customized concept

that meets your needs.

Your contact at W+D: Philipp Ostert: +49 2631 84488training@w-d.de.

You will learn about your machine and its functions online independent of the time and location and you will be well-

prepared to operate the machine after completing these training sessions. The six modules of this training and the

knowledge you’ll gain form the basis for all training courses based on these.

PrerequisiteNo special skills. Training languages: English and GermanTarget audienceNew customers and machine operators with and without prior knowledge

Content+ Safety instructions Explanation and instructions on general and machine-specific safety rules and regulations

+ Paper and basic information Explanation of the various formats and basic information on handling paper

+ Introduction to the machine Explanation of how the machine is built, its sections and the individual stations, explanation of all

functional groups + Introduction to the control panel/HMI Explanation of and introduction to the basic functions of the control panel for operators, explanation

of the help functions+ Main functions of the machine Presentation of the main most important functions and components

+ Machine overview Explanation of the main operating modes, emptying drying run, explanations of the spare parts catalog

and the web shop

Machine typeW+D 410 Easy Enveloper

Duration6 training modules

Basic 1.0Online training for optimal operation of your W+D machine

Certified W+D Online Training (E-Learning)for Operators

Train + Excel

Improve your company’s performance with the help of

our comprehensive and high-quality service portfolio

W+D Quality Services

Winkler+Dünnebier GmbH • Sohler Weg 65 • 56564 Neuwied • Germany • t. +49 2631 840 • f. +49 2631 84577 • info@w-d.de • w-d.de

In preparing for Direct Mail Days,

60 W+D employees focused

on a health-related goal by

participating in a virtual company

race that is accurately measured

with step counters, called the

Tappa Run where from May to

June, participants amassed an

average of more than 14,000

steps per day.

Competing in the medium-size

company class, the W+D team

won the bronze medal overall

with two of our teams achieving

second and ninth place finishes

and in the individual awards,our

top employee came in sixth place

among 2,000 participants.

W+D – fit for you

8 InFocus

I am W+D

“When you do good, it comes back around sooner or later” – Frans Persoon, the new head of the sub-sidiary in Warmond in the Netherlands (formerly Halm Industries), is firmly convinced of this.

He began his career here 30 years ago

as a technician. He was then named

Deputy Service Manager and, most

recently, Project Manager responsible

for internal technical coordination.

After the acquisition of the printing

machine manufacturer by W+D in

April 2017, Persoon is delighted that

the site can continue its development

in a positive working environment

and that the human factor plays a

central role in the company. After all,

as he puts it, “developing a product

is one thing. It’s the people who

make the difference and lead it to

success.”

Persoon is convinced that the

combined know-how of W+D and

Halm Industries will create new and

exciting solutions for both current and

future customers. Frans Persoon is

married and father to a son who loves

rugby.

It’s often underestimated how important the right usage of an appropriate window gummer in envelope machines is for production. Due to that, you can find some tips for correct storage and installation right here.Prior to installation:Before using the new window gummers, it’s important to pay attention to certain aspects• the gummer shafts should not have any shaft runout • the surface of the gummer should not have any contact to the packaging (this can cause height difference prior to the first use) • the gummer should not be placed on a surface prior to installation to also prevent a height difference During installation:If the gummer can be pushed too easily onto the shaft, this is a sign of deviations in the fitting dimensions, which are attributable to wear. Original W+D gummers are produced with the highest precision and meet these requirements for accuracy.Your advantages:• If all of the above points are considered and there is no problem with the duct roller or the application roller of the adhesive unit, an even transfer of adhesive is guaranteed if the transfer of adhesive is minimal • By that, close to the edge rubberizing now enables minimal adhesive consumption and a high-quality standard – even at high speeds

Feel free to contact your W+D contact person in case you have any questions!

Window gummer as a precision tool

ImprintResponsible: Frank Eichhorn, Managing DirectorEditors: Kerstin Zander (W+D), Katrin Striegel (IMC, Mainz)Layout, Printing: Typo-Schlick GmbHPhotos: Winkler+Dünnebier GmbH, Postmaster, Print & Produktion, Tappa.de

Winkler+Dünnebier GmbH Sohler Weg 65 · 56564 Neuwied · Germanyt. +49 2631 840 · f. +49 2631 84577info@w-d.de · w-d.de

W+D trade fair dates in 2018 CIDPEX April 18-20, 2018 Nanjing, China

Direct Mail Days June 13-14, 2018 W+D, Neuwied, Germany

Graph Expo September 30-October 3, 2018 Chicago, IL, USA

MIAC October 9-11, 2018 Lucca, Italy

PRACTICAL TIP