october 2016 - sport evolution · 2019-07-13 · herbalife ironman 70.3 gdynia 94,7% of athletes...
TRANSCRIPT
October 2016
we are honoured to provide you with a short presentation of Sport Evolution – one of the leading Polish sports
marketing agencies and the exclusive IRONMAN licensee in Poland.
Since its foundation in 2007, Sport Evolution has constantly kept growing, becoming one of the best-known and
recognized companies on the Polish sport marketing and event production market. Having joined the IRONMAN
family in 2015, as well as constantly developing our strategic assets, we aim on propelling our growth significantly
in the coming years.
Despite its short history, our portfolio features such projects as DOZ Marathon Lodz with PZU, the first ever IAAF
Silver Label Road Race in Poland, as well as PZU Gdynia Half Marathon which gathered several thousand athletes
on the starting line in its debut in 2016. We have also produced some unusual events like Reebok Zigtech Challenge,
an urban obstacle running event in the city center of Warsaw, and Rondo 1 Run Up which hosted the Towerrunning
European Championships in March 2016. Not forgetting about our PR & marketing experience, the activation of
ActiveJet brand's jersey sponsorship of Legia Warsaw FC should be considered as a highlight in our portfolio.
However, focusing on endurance sports as our strategic direction, we are honoured to be a part of the IRONMAN
family, with IRONMAN 70.3 Gdynia being our crucial asset.
Seeing huge growth potential for the company as well as taking into account the constant growth of the Polish
sports marketing market, we would like to encourage you to consider potential cooperation opportunities between
Sport Evolution and your business.
We will also be happy to answer any questions you might have after reviewing our brief presentation.
With kindest regards,
Dear Sirs,
Michał Drelich
Managing Director, Sport Evolution
WHO WE ARE
LEADING POLISH SPORTS MARKETING AGENCY
REGULAR EMPLOYEES & TENS OF COWORKERS
12HEADQUARTERED IN WARSAW,
REPRESENTATIVES IN LODZ AND GDYNIA
SERVING APPX.
ATHLETES YEARLY
25.000 OFFICIAL IRONMAN LICENSEE IN POLAND
INVESTING IN ITS OWN EVENT EQUIPMENT & INTERACTIVE SOLUTIONS, INCL. AN ONLINE REGISTRATION PLATFORM, TRIATHLONPOLAND.TV AND ROAD RACES POLAND PROJECT.
FOCUSED ON ACTIVE LIFESTYLE AND ENDURANCE SPORTS
OWNER OF THE BTL ADVERTISING AGENCY
– MLD SOLUTION
SPECIALIZED IN COMPLEX EVENT PRODUCTION AND COMMUNICATION
HERBALIFE IRONMAN 70.3 GDYNIA
94,7%of athletes would recommend the race to their friends
media publications yearly
Over 1.000
10 mlnTV viewers
500.000
120.000 unique users of ironmangdynia.pl
Facebook users "touched” in a week
LOT Embraer plane branded with the event logo for several months
5150 WARSAW TRIATHLONorganized in the
city center of Warsaw
85%of the athletes would recommend the race to their friends in the first year
760
media publications in 2016 (RTV, press, digital)
one of the
HIGHLIGHTSin the global 5150 Triathlon Series
huge
DEVELOPMENT potential in the coming years
DOZ MARATHON LODZ
IAAFSilver Label Road Race & AIMS member
media publications in 2016
Over 1 mln EUR
3.000
TV viewers
st1 place
Nearly 10 mln
of Advertising Value Equivalent in 2015
Marathon of the Year 2011 in Poland
Finish line in the
Atlas Arena – one of the biggest sport and entertainment venues in Poland
GDYNIA HALF MARATHON
Brand newhalf marathon at the Baltic Sea
athletes registered in the first year
huge development potential with a very
Nearly 5000
strong running marketin Gdynia, Gdansk and the whole Pomerania region
3000
media publications in 2016 Abel Kirui
invited in 2016 (finished 3rd)
REEBOK ZIGTECH CHALLENGE 5 mln100.000
TV reports
TV viewers
unique users of www.zigtechchallenge.pl website
strong endorsementcelebrity
in all the leading national channels
unusual creative conceptand logistics challenge
the only obstacle running race to take part in the city centre of Warsaw
RONDO 1 RUN UP
Towerrunning European Championships 2016
host to the
Oneof the most prestigious stair running events worldwide
500 slots
sold out within 30 minutes
huge media presence, incl.
national TV channels
30.000 EURmore than
raised in a charity program
EURO 2012 & EURO 2016 FAN ZONES
Łódź & WrocławFan zones located in shopping malls in
fans in each fan zone
several thousand
UEFAorganized in compliance with
regulations, incl. public screening license;
numerous
fan activities throughout the whole tournament
PR & MARKETING EXPERIENCE
Jersey sponsorship activation for ActiveJet brand (Legia Warsaw FC sponsorship)
complex communication strategies of running/ triathlon events, incl. press conferences, media relations, media buying, video production, websites, social media, live streaming etc.
4-year-long Reebok brand communication in Poland (running category)
Market launch of Active Life Energy nutrition brand
4Flex Sport Team project
COOPERATION WITH TOP ATHLETES & CELEBRITIES
Nils Frommhold & Diana Riesler
won Herbalife IRONMAN 70.3 Gdynia 2015
Paula Radcliffewomen's marathon world record holder participated in Verve 10k Run Sopot
Andreas Raelertwon Herbalife Triathlon Gdynia 2014
Faris Al-Sultan& Joe Friel
attended Polish Triathlon Gala
dozens of Polish celebrities endorsed and took part in our sport events.
Celebrities
Michał DrelichManaging Director+48 510 175 [email protected]
Piotr JakóbikMarketing Director+48 511 291 [email protected]
For more information, please visit www.sportevolution.pl website.