loyolaschoolsbulletinOctober 2006Volume IINumber 5

we build community we nurture hope

Loyola Schools honored itsretiring personnel in a simpleluncheon held on September 20,2006 at the PLDT-CTC Rm. 201.Retirees Song Bee Y. Dy (ChineseStudies Program), Venus C.Ibarra, DBA (Department ofFinance and Accounting, JohnGokongwei School ofManagement), Nonilon de Jesus(Rizal Library), Lina G. Magcamit(Guidance Office), Samuel P.Pajarillo, Sr. (Office ofAdministrative Services),

Norman F. Quimpo, PhD (Officeof Graduate Services), Soledad S.Reyes, PhD (Department ofInterdisciplinary Studies, Schoolof Humanities), and Lourdes C.Sumpaico (Office ofAdministrative Services) weresurrounded by family, friends,and colleagues as they recalledand reflected onlong careers,turning points, upsand downs, and happy momentsat the Ateneo.

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LS honors retirees

Five SOSE departments designated CHEDCenters of Excellence and Centers of Development

The Commission on Higher Education(CHED) formally named five departmentsbelonging to the Technical Panel forScience and Mathematics (TPSM) asCHED Centers of Excellence and Centersof Development at an awarding ceremonywhich was held at the Legend Villas,Mandaluyong City, last October 6, 2006.Designated as Centers ofExcellence (COE) were theChemistry, Mathematics, andPhysics departments.

Designated as Centers ofDevelopment (COD) were theBiology and EnvironmentalScience departments.

The selection criteria were basedon the following parameters: Dr. Ester A. Garcia, Chair ; Dr. Nenalyn Dionisio, Commissioner CHED; Dr. Fabian M. Dayrit, Dean, SOSE; Dr. Armando Guidote,

Chair, Chemistry Department; and Dr. Teresita Perez, Chair, Environmental Science Department

instructional quality (45%),research and publication (30%),extension and linkages (20%),and institutional qualifications(5%). The minimum rating toqualify for a COE is 80%.

The COE or COD designationqualifies a department to applyfor special grants to carry outresearch, education, or outreachprojects.

JGSOM holds SOM Week 2006

Help us solve the mysteryand get a chance to winJGSOM merchandise!more on page 4

The case of

the stolen tarp

The John Gokongwei School ofManagement (JGSOM) celebratedSOM Week 2006, dubbed “It’sSOMtime!”, from September 11 to18. In keeping with its“Showtime” theme, most activitiesrevolved around show businessand the movies.

JGSOM Dean Rudy Ang said thatthe SOM Week “gathers the familyof the JGSOM together in a weekdesigned to bring out the best inall the participants and to build theJGSOM community.” The mainfeature of SOM week is thefriendly competition among thebusiness organizations of theAteneo for an overallchampionship that carries with ita cash prize for the winningorganization and a cash donationto a charity of its choice. Aside

from being a community buildingactivity, it also provides studentsample opportunity to show theircreativity andexercise theirleadership, as allactivities are

4PageDr. Norman Quimpo remembers the good ol’ days

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Glee Club RocksEurope Page 11

An afternoon withJohn GokongweiPage 5

Ateneo SportsShooters Page 14

ConfuciusInstitutePage 3

loyolaschoolsbulletin2 Volume II, Number 5

we rememberEmy M. Pascasio, PhD, Professor of English Language andLinguistics, who passed away on October 22, 2006. In the aca-demic community, Dr. Pascasio will always be remembered for

her contributions to linguistic re-search, textbook projects, as well asEnglish language education andpolicy. In Ateneo de Manila, she wasthe steadfast woman power behindthe revival and initial flourishing ofthe Ateneo Language Learning Cen-ter that is well established today. TheEnglish Department, home to Emyfor a number of years, will forevermiss her giggly, child-like, infectiouslaughter! mvilches

Bienvenido LumberaAteneo honors National Artist

The Ateneo de Manila Univer-sity through the initiative ofBienvenido F. Nebres, SJ, Presi-dent and Leovino Ma. Garcia,PhD, Dean of the School ofHumanities, gave a fitting tributeto a former colleague and thisyear’s National Artist BienvenidoLumbera, PhD on September 22at the Escaler Hall, Science Edu-cation Complex.

The program, aptly dubbedBienvenidos: Ang Muling Pagbabalik,commemorated Dr. Lumbera’swork in literature, criticism, popu-lar culture, and national con-sciousness, and his contributionsto the school, serving as the chairof the English Department in the1970s before Martial Law wasdeclared.

A team headed by Soledad S.Reyes, PhD, and including DaniloM. Reyes of the English Depart-

ment, Jerry Respeto, GaryDevilles, and Richard de Guzmanof the Filipino Department, wastasked to design the program. With the help of student organi-zations like Entablado,Tanghalang Ateneo, Indak ofAteneo de Manila High School,faculty of the School of Humani-ties, and the Ateneo Staff Asso-ciation Chorale, the program wasa success, overwhelming guests,especially Dr. Lumbera, as he

himself admitted in his accep-tance speech.

Dr. Lumbera reiterated in his ac-ceptance speech the role of thecritic and the academe in thecountry’s socio-political life andencouraged guests to be agentsof change.The guests that nightcould not have agreed more, cog-nizant of their own contributionas well in the formation of popu-lar consciousness. gdevilles

Joanna Ruiz, editorDoy Dulce, designerBj A. Patiño, photographercontributing writers for vol II. no.5: Ma. Paz Katrina K. Alejo, JemmieLynn Belmonte, Monique L. Buensalido, Charles Anthony C. Chua,Michelle Correa, Gary C. Devilles, Patricia Dominguez, Ma. Ceres A.Lina, Erlinda Eileen G. Lolarga, Bobbi Makani-Lim, Jaime Mendejar,Nichael Joseph Muncal, Bernice Sandejas, Sheena Sibya, ArturoValencia

additional photos courtesy of: Konrad Adenauer Center forJournalism, Pau Balite, Irwin Cruz, Department of English, Scott Kho,Cocoy Sarmenta, Philip Sison, Henson Wongaiham, Alyson Yap

with the assistance of: Jhok Adriano, Ateneo Sports Shooters, MariviCabason, Vicky Corpuz, Irwin Cruz, Fe Dayap, Fabian M. Dayrit,Emmanuel T. Fernandez, the faculty, students, staff, and administratorsof the John Gokongwei School of Management, Chloee Lopez, EllenH. Palanca, Mary Anne S. San Agustin, Bernice Sandejas, LesterTanquilut, Angelli Tugado, Ma. Luz C.Vilches, www.ateneo.edu

Loyola Schools Bulletin ©2006 (issn:1656-8354) is publishedmonthly by the Office of Research and Publications,2/F Gonzaga Hall, Loyola Schools, Ateneo de Manila Univer-sity, Katipunan Ave., Loyola Heights, Quezon City

e-mail: lsbulletin@admu.edu.phmailing address: POBox 154, Manila 0917, Philippinestelephone (632) 4266001 local 5002fax (632) 4266096http://www.ateneo.edu > Loyola Schools > LoyolaSchoolsBulletin

loyolaschoolsbulletinOffice of theVice President for the Loyola Schools

The Konrad Adenauer AsianCenter for Journalism at theAteneo de Manila University(ACFJ) launched its Diploma inPhotojournalism program as itsealed a partnership with theWorld Press Photo at an October9, 2006 ceremony at the AteneoProfessional Schools in MakatiCity.

World Press Photo, theNetherlands-based globalplatform for professional pressphotography, will collaboratewith ACFJ in a number ofprojects aimed to raise the bar forphotojournalism in the country

and contribute to the public’sknowledge about it. Among theprojects are the four-monthprogram Diploma inPhotojournalism to commence inNovember 2006 and the annualWorld Press Photo Exhibition setfor May 2007.

Keynote speaker in the launchceremony was Shahidul Alam, theprominent Bangladeshiphotojournalist and social activistwho founded the Asianphotography festival “ChobiMela.” Alam has lectured andpublished widely onphotography, new media and

education. His pictures havebeen shown in the world’s leadinggalleries including the Museumof Modern Art in New York. Atthe World Press Photo’s annualphotojournalism competitions,Alam has served thrice as jurymember.

Fr. Bienvenido F. Nebres, SJAteneo president, andNetherlands Ambassador RobertVornis also spoke during theoccasion.

Photojournalism is the latestaddition to the ACFJ trainingprogram. Earlier this year itoffered the Diploma in RadioJournalism to 15 journalists fromsix Asian countries. It haspioneered the use of aninteractive online learning systemto deliver journalism trainingincluding the M.A. in Journalismto working journalists from allover Asia. acfj

For more information on the Diplomain Photojournalism, please contactACFJ at (632) 4266001 local 5212,or e-mail newsroom@admu.edu.ph.You may also visit their website athttp://acfj.ateneo.edu.

Bangladeshi photojournalist and social activist Shahidul Alam at the ACFJ Diploma inPhotojournalism launch

ACFJ, World Press Photolaunchphotojournalism program

Dr. Lumbera enjoys the tribute

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Talk to us. What do you think of LSB? How is LSBdoing? How can we improve LSB? What would you like to seein LSB? Please send us your comments, suggestions, correc-tions, and questions. Tell us your stories. If you havestories or feature suggestions, send them over too. We’re atlsbulletin@admu.edu.ph. Please send stories with accompanyingphotographs or illustrations to lsbulletin@gmail.com.

ErratumIn the article “For Ambeth Ocampo, thestudent’s the thing,” printed in our vol. 2,nos. 3-4 (August-September 2006) issue,we failed to include the name of ManuelB. Dy, Jr., PhD of the Department ofPhilosophy in the list of past MetrobankOutstanding Teacher Award winnersfrom the Loyola Schools. We apologizefor the error.

3we build community we nurture hopeOctober 2006

The Confucius Institute at theAteneo de Manila UniversityRicardo Leong Center forChinese Studies was launched onOctober 3, 2006 at the EscalerHall. The launch was graced,among others, by His ExcellencyLi Jinjun, Ambassador to thePhilippines of the People’sRepublic of China and ProfessorXu Lin, Director-General of theOffice of Chinese LanguageCouncil International. On handto welcome guests were ADMUPresident Bienvenido F. Nebres,SJ, Vice President for the LoyolaSchools Ma. Assunta C.Cuyegkeng, PhD, Ricardo LeongCenter for Chinese StudiesDirector Ellen H. Palanca, PhD,and Aristotle C. Dy, SJ, also ofthe Ricardo Leong Center.

The government of the People’sRepublic of China, through theMinistry of Education’s Office ofChinese Language CouncilInternational (Hanban), hasestablished Confucius Institutesaround the world for thepromotion of Chinese language

and culture. The ConfuciusInstitute at the Ateneo is the firstsuch institute established in thePhilippines. Apart frompromoting Chinese language andculture, it aims to increaseknowledge of contemporaryChina in mainstream Philippinesociety.

The institute’s three areas offocus are: the training ofMandarin language teachers forhigher education institutionsthroughout the Philippines; the

teaching of Mandarin Chinese tothe general public; and theorganizing of seminars andsymposia to discuss issues oncontemporary China. Chineselanguage classes are now beingconducted at the Loyola Heightsand Salcedo Village campuses.

For more information on the ConfuciusInstitute and its programs, please getin touch with the Ricardo Leong Centerfor Chinese Studies at (632) 4266001locals 5208 and 5209, or e-mailconfucius@admu.edu.ph.

The Chemistry department continues its tradition of excel-lence. This year, five young Chemistry instructors have beguntheir doctoral studies overseas: Edward Chainani (Universityof Illinois, Urbana-Champaign) and Rene Macahig (HiroshimaUniversity) are featured here. Other doctoral candidtates areLorna Arao (University of California, Davis), Ellazar Niangar(Princeton University), and Gilbert Yu (University of Toronto).

Ellen H. Palanca, PhD, Ma. Assunta C. Cuyegkeng, PhD, Song Bee Y. Dy,Bienvenido F. Nebres, SJ, Jose M. Cruz, SJ

Rodolfo P. Ang, Ma. Assunta C. Cuyegkeng, PhD, Venus C. Ibarra, DBA,Bienvenido F. Nebres, SJ

Ma. Assunta C. Cuyegkeng, PhD, Nonilon de Jesus, Bienvenido F. Nebres, SJ

Consolacion J. Concepcion, Ma. Assunta C. Cuyegkeng, PhD, Lina G. Magcamit,Bienvenido F. Nebres, SJ, Washington C. Garcia, PhD

Jun Granada, Lourdes C. Sumpaico, Ma. Assunta C. Cuyegkeng, PhD, ArvinPajarillo, Bienvenido F. Nebres, SJ, Joy Rodriguez-Salita, Kat Faustino

Fabian M. Dayrit, PhD, Ma. Assunta C. Cuyegkeng, PhD, Norman F. Quimpo,PhD, Bienvenido F. Nebres, SJ

Concepcion L. Rosales, Leovino Ma. Garcia, PhD, Ma. Assunta C. Cuyegkeng,PhD, Soledad S. Reyes, PhD, Bienvenido F. Nebres, SJ, Angeles S. Franco

Joy Rodriguez-Salita, Reylinda D. de Guzman, RC, Ma. Assunta C. Cuyegkeng,PhD, Joaquin Sumpaico, Lourdes C. Sumpaico, Bienvenido F. Nebres, SJ, KatFaustino, Jun Granada

To all our retirees, we cannot thank you enough for all theyears given in service to this institution. You may never knowhow, in the course of going about your work everyday, youhave touched all of us and changed us by your example. Maythis be the beginning of a fresh chapter in your lives, full ofpossibility, wisdom, and hope.

LS honors retirees (from page 1)Confucius Institute launched

(left to right) Dr. Ellen H. Palanca, Mr. Ricardo Leong, H.E. Ambassador Li Jinjun of thePeople’s Republic of China, Fr. Bienvenido Nebres, Dr. Rosita Leong, Mr. Dai Xingyuan,Cultural Counselor of the Chinese Embassy

“Man cannot discover newoceans unless he has thecourage to lose sight of theshore.”

- André Gide

Five young Chemistry instructors embark on PhD studies

Ed Chainani, an instructor fromthe Chemistry Department andstaff member of the National

Chemistry Instrumentation Centre(NCIC), left in August for theUniversity of Illinois, Urbana-

Champaign, to pursue his PhD inmaterials engineering and NMRspectroscopy.

NMR spectroscopy lies in the ideathat all organic and inorganicmolecules are composed of nucleiwhich have magnetic properties.These nuclei align along a strongexternal magnetic field and exhibitunique characteristics which canbe used to determine molecularstructure.

The NCIC houses the 400-MHzJEOL Lambda NMRspectrometer, the only NMRinstrument here in the Philippines.Edward earned his BS Chemistrydegree from the Ateneo de ManilaUniversity in 1993 and finished hisMS in Electrical Engineering at theUniversity of the Philippines-Diliman in 2001.Ed Chainani at the NMR lab at UIUC

Edward Chainani

Rene Macahig left for Japan inApril to pursue a PhD inPharmaceutical Science atHiroshima University under aMombusho Scholarship. Rene is a2001 BS Chemistry graduate ofAteneo de Davao University anda 2006 MS Chemistry graduate ofthe Ateneo de Manila University.

Rene began at the AteneoChemistr y Department as ateaching and graduate assistant,later moving on to becomeassistant instructor. He dis-tinguished himself by his animated

teaching style which was highly ratedby his students.Rene must have been greatly inspiredby his undergraduate thesis mentor– Lourdes “Letlet” Simpol, PhDsince not only did he choose thesame University (AdMU) for his MSChemistry degree and the samementor (Fabian M. Dayrit, PhD), healso followed in her footsteps andchose Hiroshima University topursue his PhD studies. Just as Renehas been inspired by the lives of hismentors, his has also been a sourceof encouragement to one and manyothers. SOSE

Rene Macahig

Rene Macahig on Miyajima Island

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loyolaschoolsbulletin4 Volume II, Number 5

conceptualized, organized and runby student volunteers and studentorganizations.

“It’s SOMtime!” formally openedon September 11 at the JGSOMGarden. The ceremonies includeda parade of team muses, a releaseof butterflies, the unveiling of theSOM Week scoreboard, andperformances by the Blue BabbleBattalion and the Company ofAteneo Dancers (CADS).

Present were Dean Ang, facultymembers, the Sanggunian ng mgaMag-aaral ng mga Paaralang Loyola ngPamantasang Ateneo de Manila(Sanggu), and the participatingBusiness-oriented Organizationsof the Ateneo (BOA).

Roster of events“It’s SOMtime!” featured differentorg-sponsored activities. Thesewere “aimed at developingcamaraderie among theparticipating organizations andfostering teamwork among themembers,” according to Dean Ang.The events also tested thecreativity, wit, talent, andmanagement skills of the studentswhile providing a welcomediversion from academic pressuresand their usual school activities.

AJMA’s SOMonopoly was a life-sizedversion of the popular gameMonopoly with some interestingtwists, while LEX’s Clash of theInteLEX was a quiz show for bothstudents and faculty members.MACAvalence, organized by (whoelse!) MACA, involved a series ofphysical as well as mentalchallenges for the participatingteams.

ACTM’s It’s a SOM-called Life! waspatterned on “Climbing theCorporate Ladder.” It was a gamechallenge consisting of nine uniqueobstacles that teams mustovercome one at a time in order toadvance to the next round. Sell MeSOMe of That, also organized byACTM, required the teams to usetheir creativity and marketing savvyto sell products provided by theSOM Week sponsors— the teamthat earned the most won thecompetition.

COSApolitan and MISAMAzingRace were both fashioned from hitreality TV shows: “AmbushMakeover,” and “The AmazingRace,” respectively. In the former,students had to beg, steal orborrow clothes from passersby toput together a JGSOM dress code-

JGSOM holds SOM Week 2006 (from page 1)

inspired “look,” while theirteammates dressed up facultymembers to look like charactersfrom the movies. In the latter, theparticipating teams raced againsteach other and went throughvarious stops and challengessituated throughout the Ateneocampus, the Katipunan area, andselect off-campus zones to see whocould get back to home base in thefastest time.

MEA’s SOM Arts Attack! requiredthe participants to bring oldclothes to the SEC field, and thenuse these old clothes as theirmedium to create murals thathighlighted the week’s “Showtime”theme. At the end of the day, allof the old clothes were collected,cleaned and donated to charity.

On the more serious side, MEA’sBiz Battles Business PlanCompetition required theparticipating teams to create abusiness plan for launching a newshampoo product, and AIESEC’s Blue Chip Competition, a weeklongevent, was an online simulation ofthe Philippine stock market. Participants were given play moneythat they could use to buy stocksand other marketable securities.The player who built up the mostvaluable investment portfolio wonthe game.

Academic highlights included alecture on the importance of ethicsin business by Mr. James Lafferty,President of Procter and GamblePhilippines, a lecture onmarketable securities by Mr. JuanisBarredo, Vice President of CitisecOnline, and another one onenterprise resource managementand supplier relations managementby Mr. Lester Hernandez, CPM-Head, Bayan Trade and Mr. RenatoMadrid, Head, Bayan TradeAcademy of SAP Philippines. Twoseparate panel discussion wereorganized: one on the challengesand opportunities in businessfranchising organized togetherwith the Aurelio PeriquetFoundation and featuring Ms.Marie Beatrix “Champ” Reyes,President of Royal CaribbeanJamaican Patties, Mr. RichardCuna, President of Fiorgelato, Mr.Rommel Juan, President ofBinalot, Mr. Richard Sanz,President of The Tea Square, andMr. Eric Teng, Marketing Directorof Maldita and 99 Peso store. Thesecond one on entrepreneurshipentitled I Am Boss organizedtogether with the AteneoPlacement Office and featuringMr. Arnold Co, Proprietor of

Oliver’s Super Sandwiches, HaagenDazs Philippines and Max BrennerChocolate Bar, Mr. Jose BenjaminLuis Colayco, Chief OperatingOfficer of Level Up! Internationaland creator of Ragnarok onlineand Mr. Joel Raymond Dayrit,General Manager of MirrusAdvanced Nutrition. In one of therare instances when he wouldaccept a speaking engagement, Mr.John Gokongwei, Jr., also came tocampus on September 20 for aninformal “kapihan” with selectedstudent leaders, sharing his insightson his personal and businessachievements over the years.

One of the most awaited eventsof the week was the “Red Hot”SOM Night held on September 15at the PGA Cars showroom alongEDSA. It was an off-campusactivity spearheaded by the BOAand highlighted by the pre-pageantnight for the Mr. and Ms. JGSOMCompetition, ManagementEconomics Organization’s(MEcO) MEcO-oke, a videokesinging contest, and the BOAmodeling competition.

Mr. and Ms. JGSOMAnother highlight of “It’sSOMtime!” was the Mr. and Ms.JGSOM pageant organized by theJGSOM board of the Sanggunian.This year, nine pairs of studentsparticipated in the pageant, eachrepresenting a different businessorganization.

For the pre-pageant event heldduring SOM Night, the orgspresented videos featuring theircandidates spoofing differentmovies. The hilarious questionand answer portion followed,where the candidates’ wit andcleverness were tested with aquestion “Would you rather bedumb but look smart, or be smartin real life but look dumb?”

The JGSOM community wasasked to show their preferences bycasting votes for their respectivecandidates in the form of cashdonations for Gawad Kalinga.Students and faculty respondedoverwhelmingly, raising a totalamount of P61,000.00 throughtheir PiSOM votes for theircandidates.

The main pageant was theculminating activity of “It’sSOMtime!”, and was held onSeptember 18 at the Escaler Hall,featuring dance numbers and talentpresentations from the candidates,as well as the much-awaitedinterview portion.

AMA’s Brian Chanyungco (II BSMgt-H) and Ystacey Dianne Ty (IBS Mgt-H) showed just the rightcombination of brains, talents, andsheer guts to bag the titles as Mr.and Ms. JGSOM crown. Theirprizes included gift certificateseach from Discovery Suites andone month’s reserved parking atthe JGSOM faculty parking area.

The WinnersAt the end of the week, the AteneoManagement Association (AMA)was awarded bragging rights andthe over-all championship afterplacing first in six different events,and garnering a total of 1,133points. Their victory earnedP15,000.00 for themselves andanother P15,000.00 for theirchosen beneficiary, Gawad Kalingawith project areas located inPayatas 13 and Nueva Ecija .

Management of AppliedChemistry Association (MACA),the smallest org in the competition,earned second place andP10,000.00 with 778 points. Theirbeneficiary, Kaingin also receivedP10,000.00. ManagementEngineering Association (MEA)followed closely in third place with708 points.

The awarding and closingceremonies were held onSeptember 18 at the Escaler Hall.

SOM Week at its bestAccording to Dean Ang, credit fora successful SOM week really goesto the student volunteers made upof representatives from Sanggu,BOA, and the participating BOA

orgs. “SOM Week just keepsgetting better and better every year,and this year was no exception. The orgs are competing moreintensely than ever before, but thespirit of fellowship andcamaraderie was well maintained.”

SOM Week 2006 OrganizingCommittee Chairman andDepartment of Marketing andLaw faculty member Enrico C. Osiattributed the success of “It’sSOMtime!” to the support givenby student organizations andcorporate sponsors that “ensuredthe biggest JGSOM Weekcelebration so far.”

“The events this year were moreexciting and fun-filled and we feltthat the organizations outdidthemselves in terms ofparticipation and creativity,” hesaid. He also mentioned that theprizes this year, althoughsecondary, were more enticing.

Meanwhile, Rachel Lim (III BSMgt) expressed her appreciationfor the SOM Week celebration. “Itwas a venue for us to realize thevalue and privilege of being aSOM student,” she said. “I amgrateful for having been a part ofit.”

Kirk Chester Damasco (III BSMgt) agreed with Lim. He saidhaving observed the true spirit ofthe celebration was in itself asuccess. “It was the best week ofany Loyola School week becauseit really showed unity among theorganizations,” he added. njamuncal

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Tarpaulin banners fluttered aplenty in the JGSOM area during theJGSOM Week celebrations from September 11 to 18, 2006, heraldingevents, contests, products. But at the end of the week, lo and behold,there was one less banner left hanging.

If you can tell us which banner was stolen, we’ll give you a chance towin some übercool JGSOM merchandise—perhaps a planner, t-shirt,or cap. Text the answer ) together with your name, year and course ordepartment/officeto 0922-8141022 for a chance to win. Everyone’s welcome to join,whether student, faculty, or staff. So come on, give us an S, give usan…, give us an M, and give us an answer!

The case of the stolen tarp

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5we build community we nurture hopeOctober 2006

The theme of the 7th BusinessLeadership Forum was“Changing the Rules of theGame”— apt given the rapidlyshifting business landscape in theworld today. The speakers werefrom various industries—telecommunications, finance,beverages, automobiles,advertising, and real estate.

Most of the speakers discussedinnovations in the areas ofproduct, pricing, distribution andpromotional strategies. Theydiscussed the shift of theircompanies’ focus from beingproduct- to customer-centered.Most striking was their call to goback to the basics – research themarket, know it well. Thecommon thread linking their talkswas the emphasis on changing therules of the game, thinking outof the box.

The speakers acknowledged thatchanges in the businessenvironment are mainly fueled bysocial and economic changes.The market is currentlyundergoing a massive cultureshift. People behave, act and, talkdifferently, depending on theprevailing socio-economic forces,

bringing changes in purchasedecisions and consumer behavior.

The ability to craft flexiblemarketing strategies and retoolbusiness thinking and practices isof prime importance. Traditionalmethods of creating andmarketing products are no longerguaranteed formulas for success.Once again, the old adage“Information is power” holdstrue. Market research mustconstantly be updated, accurate,and relevant. Knowing one’smarket intimately and harnessingthis knowledge is one of the keysto creating effective marketingstrategies.

Another common thread amongthe talks is the attention is nowbeing given to the bulk ofFilipino consumers–the masses.More and more, companies arestarting to tap the purchasingpower of the population in thelower income strata of the societythrough aspirational marketingapproaches. The lower half ofthe pyramid now becomes a goldmine. More creative marketingstrategies are designed to addressthe needs of this emergingmarket. Some valid concerns,

such as dilution of the brandimage and how one’s perceivedquality may be affected, wereraised by the audience but theywere assured by the speakers thatthis is all part of the growthstrategy.

In this era of fickle-mindedconsumerism, the marching ordersfor most companies seem to be“Adapt or perish.” The continuallychanging business landscape needscompanies to be more flexible andadaptable to market conditions.Failure to do so brings an erodedcompetitive advantage. At the end ofthe day, companies need to assess ifit is simply a matter of changing therules of the game, or addressing thechanging rules of the game. bmlim

The 7th Business Leadership Forum:Changing

James Michael Lafferty, the newPresident and General Managerof Procter & GamblePhilippines, delivered a talk onthe importance of ethics inbusiness to some 200 seniormanagement students onSeptember 12, 2006 at theEscaler Hall. The talk wasorganized by the BusinessOrganizations of Ateneo (BOA),an umbrella group coordinatingthe various business-orientedstudent groups in the LoyolaSchools. In his talk, Mr. Lafferty madedistinctions between what islegal, what is moral and what isright and exhorted the studentsto “do the right thing,” in theprocess citing many examples ofethical dilemmas that employeesface in daily corporate life. Mr.Lafferty also said that “a principleis not a principle unless it costsyou” and related anecdotes in hiscareer at Procter & Gamble toillustrate one’s adherence tointegrity.

In the open forum that followed,he was effusive in recounting hisnear-death experience whilevacationing in Phuket during theDecember 2004 tsunami disaster. Asked how one can get employedin P&G, he invited the studentsto call him personally at his officeso he can arrange for a planttour—as it is important to knowthe company culture before theyapply, especially as comparatorcompanies like Unilever andCitibank are also great places towork in. Anna Galvez of JGSOM led theNational Anthem. CarmeloLopez of the Department ofLeadership and Strategy deliveredthe invocation. Arturo Valencia,also of the Department ofLeadership and Strategy,introduced the speaker and actedas moderator. Cocktails at the JGSOM Dean’sOffice followed, with faculty andselected student leaders attending.avalencia

the Rules of theGame

For a student of the JohnGokongwei School ofManagement, trained andeducated for excellence inentrepreneurial pursuits, there isnothing more exhilarating thanbeing able to meet and interactwith a definitive trailblazer in thearea of entrepreneurship. ASeptember 20, 2006 forum withMr. John Gokongwei, Jr.provided for exactly that. Theforum entitled “SOMeConversations with Mr. JohnGokongwei, Jr” was anopportune moment for learningat its finest as student leadersfrom the John GokongweiSchool of Management andyoung entrepreneurs enrolled inthe JGSOMBA (JohnGokongwei School ofManagement BusinessAccelerator) Program wereprivileged to be able to talk face-to-face and learn first hand fromthe man of the hour, who isChairman Emeritus of JGSummit, one of the largestconglomerates in the Philippines.

Mr. Gokongwei is the brainbehind amazing entrepreneurial

ventures such as Jack ‘n’ Jill, theRobinsons mall chain, CebuPacific, Sun Cellular, and C2. Thelearning experience began themoment he arrived—eager,prepared, and ten minutes early.Contrary to commonmisconceptions of tycoons asserious, silent, and formidable,Mr Gokongwei was warm,friendly, and very open inanswering the questions and insharing his experiences, insights,and wisdom aboutentrepreneurship. Beyond hiswords of wisdom lies an attitudeof humility and openness to

changes and a vitality forexcellence, which enabled him toovercome obstacles in hispersonal and business life. Theatmosphere of eagerness andlearning continued even after theprogram proper as the studentswere able to personally approachand talk to Mr. Gokongweiduring cocktails. Through theforum, Mr. Gokongweistrengthened his legacy ofexcellence by educating andinspiring budding entrepreneurswho can use what they havelearned as a driving force in theirfuture paths.

An afternoonwith John Gokongwei

P&Gbusinessethics

onhead talks

Jemmie Lynn Belmonte, JGSOM

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Mr. John engages his audience Would-be entrepreneurs listen up

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loyolaschoolsbulletin6 Volume II, Number 5

Piyestang Pinoy idea HSBC plumwins

Marc Cu, Jaime Mendejar, Angeli Ko, Ricardo Sacramento, Rodolfo Ang

Proudly wearing our nationalcostumes, we presented ourwinning business idea for theHSBC Regional YoungEntrepreneur Awards, held lastJune 12, 2006 at HSBC’sheadquarters in Hong Kong.

The official Ateneo delegationincluded myself (Jaime MendejarBS LM ‘06) and my otherteammates (Angeli Ko BS MGT’06 and Marc Cu BS LM ’06), Mr.Ricardo Sacramento of theFinance and AccountingDepartment and of course,JGSOM Dean, Mr. Rodolfo Ang.

We arrived on June 10 to beginfinal rehearsals and preparations,knowing fully well that the otherGold Award winners from HongKong, Malaysia and Thailandwere very competitive.

Our business idea, calledPiyestang Pinoy, is a full servicetour operator that provides livedfiesta experiences to domesticand foreign tourists. Think of itthis way: instead of going to theAti-atihan and seeing it from thesidewalks, we will teach you howto dance to their beat, paint youblack, give you your own costumeand actually dance with an award-winning dance group down thestreets of Kalibo. How’s that forelevating the fiesta experience?

But despite our valiant effortsand long hours of preparation

(we were still practicing at 2AMduring the day of thecompetition), we were not able tobag the Best of the Best awardthat evening. Nevertheless, it wasstill a great privilege to representnot only Ateneo in thatcompetition, but the Philippinesas well. Carrying the name ofyour country really gives you anindescribable feeling of pride.

So regardless of the outcome, theAteneans still had a victory dinnerafter the competition. Besides,there is every reason to celebratefor Ateneo. JGSOM has beenwinning First Place in the nationallevel of this business writingcompetition ever since HSBCstarted it three years ago!

Furthermore, the prizes we havealready received were enoughreason to celebrate. During thenational finals, we were awardedwith Php 200K—for seed

funding, a six-month scholarshipto AIM”s Venture intoEntrepreneurship Program, thetrip to Hong Kong, and an all-expense paid educational andcultural trip to UC Berkeley.

During our stay in Hong Kong,we managed to become verygood friends with other delegates.We even did our midnightshopping with some of them.Other highlights of the trip inHong Kong included a full dayat Disneyland and a study tour ofHong Kong PolytechnicUniversity.

The trip to the United States waseven more intense. We tookclasses in entrepreneurship,management and leadershipunder some of UC Berkeley’sbest professors, visited thecompany headquarters of Intel,GAP and Google, touredStanford University, strolleddowntown San Francisco, andmanaged to take home literallythousands of photos!

Piyestang Pinoy is all about sellingthat once-in-a-lifetime fiestaexperience, and interestinglyenough, winning the HSBCYoung Entrepreneur Awards is aunique experience as well. Butlooking back, we did winsomething for the Philippines. Ina Malaysian newspaper, we werenamed “the friendliest” team. Atleast that’s still something weFilipinos are still famous for.

Bonds, stocks, derivatives,mortgages…these are words thatAteneans in the School ofManagement dread to hear infinance and accounting class. Yet,for almost a year, it is what ourteam had to train for. Countlessself-study sessions with thereviewer, in-school trainingsessions and mock quiz bowls wereheld in pursuit of one goal: to winat least 3rd place in the 8th Inter-Collegiate Finance Competition(ICFC) hosted by the FinancialExecutives Institute of thePhilippines (FINEX).

The ICFC is a finance quiz bowlinvolving over 70 schoolsnationwide. The topics involvedare those that are taken up in theLevel 1 Chartered FinancialAnalyst (CFA) exams. Thisincludes Accounting, CorporateFinance, Equity, Debt, Derivatives,Economics and others. The goalof the competition is to raise thebar of financial managementeducation in the Philippines.

Yet considering that I only had onefinance class in my whole collegelife, it was obvious that to be ableto compete against Finance andAccounting majors from otherschools, I had to learn a lot ofother things. Together with myteammates Ryan Chua (IV BSME), Mark Velasquez (IV BS ME),Sally Ang (IV BS MGT-H), AntonBautista (III BS ME) and nextyear’s team member Andrea Co(III BS ME), we trained almosteveryday. Since it was impossibleto know all the topics, the team’sstrategy was that each memberwould specialize on a topic. Ineffect, he or she would be the “goto” guy whenever a question withhis topic comes out.

Training became more intense asthe competition drew near. Themock quiz bowls (which werealways a fun way to train) gotprogressively harder. We also hadto take mock CPA board examswhich for me were the mostdifficult exams since Ateneans arenot trained to be accountants. Itwas then we realized thataccounting would be our Achillesheel.

September 15, 2006 arrived and theElimination Round was held at theMeralco Theater. Since thecompetition was nationwide,

simultaneous elimination roundswere also held in Bacolod, Cebu,and Davao City. Only the top twoteams of each group would qualifyfor the championship phase to beheld in Escaler Hall in Ateneo onSeptember 26. It was just our luckthat we were bracketed with thestrongest teams of the wholecompetition. Ateneo de Manilawas with FEU, Ateneo de Naga,DLSU-Dasmarinas and CentralState Luzon University. All werequalifiers in the final round ofprevious competitions.

I was very nervous during the firstround. It was my first time in abig competition. I made mistakesthat I knew I shouldn’t have made.Coupled with the easy round timelimit of only 30 seconds, the teamfielded during the first roundscored 9 out of 20 questions. Thisput us somewhere in the middleof our bracket, and in danger ofbeing eliminated.

We had to regroup fast. For themoderate round, I was fieldedtogether with Ryan and Mark. Wecaught up. Ryan and Mark wereamazing in Quantitative Methodsand Economics which enabled usto be on the top of our group bythe end of the round. This teamcombination produced the bestfrom us – Ryan’s and my intensitywere tempered by Mark’s calmness,and this enabled us to solve theproblems methodically.

What’s interesting was that we wereonly a few questions behind UP-Diliman, the perennial championof the competition. Whatmotivated us was that aside fromqualifying, whoever topped theregional eliminations would getfree CFA review sessions at theAsian Institute of Management.For the third and difficult round,we finally caught up with UP-Diliman and surpassed their scoreby 5 points, the lowest marginpossible. Aside from beingcrowned regional champion, wealso had the highest scorenationally among all the regions.Suddenly we had the belief thatwinning everything during thefinals was possible.

On September 26, the day of thechampionship phase, Escaler Hallquickly filled up with the differentschools and their supporters. Wewere feeling a bit confident from

our win during the eliminations.True enough, we led UP-Dilimanfor the first two rounds.Accounting questions were fewand far between. But even as weled, we knew that UP-Diliman wasbound to catch up. They equalizedwith us on the third round with abarrage of accounting questions.Going into the final round, weknew it was going to be verydifficult. But at the start of thefinal round, we suddenly foundourselves leading UP-Diliman by3 questions. The Ateneo crowdin Escaler Hall was going wild. Atthat time, we felt that thechampionship was within ourgrasp. But fate can be very cruel.Another barrage of accountingquestions came and the lead was

reduced to one. The turning pointof the competition was when thejudges changed their mind on aquestion that UP protested. Weshould have been awarded thepoint on that question. But instead,the judges awarded the point to UPwhich drew us level again. And soit was all tied with UP-Dilimanuntil the final question.

And to our dismay, the finalquestion was a vague accountingone. As the buzzer sounded, welooked at UP-Diliman and FEU’sanswer because they were trainedaccountants. They had the sameanswer which was different fromours. At that point, even beforethe judges raised the correctanswer, I knew it was over. All the

hard work, training and dedicationwe poured were not enough tobring home the championship.

Yet looking back at what we havegone through, I can say that wedid not really lose. Rather, we wona hard fought second place. Goingagainst the best finance andaccounting majors nationwide andbeing beaten by the BusinessAdministration and Accountingmajors of UP-Diliman by just onequestion shows that the AteneoFINEX team has indeed come along way. With lessons learnedthis year, I can boldly predict thatafter passing the baton to Andrea,next year’s team will bring thechampionship back to Ateneo.

Anton Bautista, Charles Chua, Darwin Yu, PhD (Coach), Ryan Chua, Andrea Co, SallyAng, Mark Velasquez, Ricky Pilar (Coach)

Jaime Mendejar, IV BS LMPhotos courtesy of Jaime Mendejar

Ateneo places 2nd in financecompetition Charles Chua IV BS MGT-H

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7we build community we nurture hopeOctober 2006

This was not your typicalsummer class. Sixteen studentsfrom the John Gokongwei Schoolof Management trekked to Chinawith chaperones Rodolfo P. Ang,JGSOM Dean and Atty. JosephSedfrey S. Santiago of theDepartment of Marketing andLaw for the 2006 China BusinessStudy Tour from April 17 to May14 for what turned out to be anexcellent adventure.

With the bulk of the tour situatedin Beijing, the studentsparticipated in lectures andeducational field trips which gavethem a first hand perspective ofhow business is done in China.Excursions and sightseeing toursgave the students a chance tocatch their breath and explorehistorical, cultural, and of course,shopping sites in all of the tourlegs. Stops in Shenzhen and

Carlo Iñigo AyoJemmie Lynn BelmonteCatherine BringinoKimberly ChuaZyrelle de JesusDavid del RosarioRuby Criselda DomingoSoleil Flores

Hong Kong rounded off themonth-long tour, which managedto beautifully balance learningwith fun.

2006 CHINA BUSINESS STUDY TOUR PARTICIPANTSArlene Janet LeeChris David PalarcaAlys Andrea SerdeniaJose Franco SoberanoJose Mikhail V. YapRamon Miguel YuloMark Steven KingZheng (Ty) Yan Mei (Chelo)

The 2006 China Business Study Tour

JGSOM goes to China all inKeeping it the familyFamily businesses get a boost from the Family BusinessDevelopment Center

The John Gokongwei School ofManagement’s Family BusinessDevelopment Center is a fledglingoffice conceptualized only in April2006. It was the result, however, ofa natural progression within firstthe Management Department, thenthe JGSOM, of a focus on familybusiness. Ricardo “Ricky” H.Mercado of the Department ofLeadership and Strategy recalls thateven then, he was already doingteam teaching on family businessand conducting seminars withother Management facultymembers.

Following a Business LeadershipForum event in 2004 whichattracted around 500 participants,Ricky and his team realized thatthere was indeed a need for a centerthat would answer the manyquestions put to them by familybusiness owners. The FamilyBusiness Development Center isnow staffed by Ricky together withMa. Teresa “Terry” L. Galura, alsoof the Department of Leadershipand Strategy, and Jefferson “Jeff ”A. Sy, BS COMMTECH 2006.Apart from the very popularBusiness Leadership Forums, theCenter also organizes smaller butequally popular BreakfastRoundtables which attract 40participants at a time. Ricky, Terry,and Jeff also make themselvesavailable to service the needs theindividual businesses with familyissues. They mention that they haveassisted the Isaganis of Budget-Rent-A-Car in crafting a family

constitution, but decline to nameother clients who are presumablyamong some of the largest family-run businesses in the country

Behind the high demand for theCenter’s services is the growingrealization among familybusinesses that their unique issuesand problems can be resolved in aprofessional manner. Populartopics include crafting a familyconstitution, succession planning,ownership and inheritance issues,estate planning, strategic planning,formation of family councils,franchising, globalization, and eveninitial public offerings. Enlightenedfamily business managementshould help minimize attrition ratesamong family businesses which,according to Terry, are mostcommonly caused by breakdownsin family relations and the inabilityto plan strategically.

Asked about feedback from familybusinesses they have assisted, they

give two words: amazement andgratitude. Terry says, “they’reamazed that their issues can beaddressed.” “The other reaction issobrang pasasalamat,” Terrycontinues. The clarity andobjectivity brought by sessions withthe Center obviously improve notonly relations within families, butbusiness outcomes as well.

In the works are more of thesame—forums, round tablediscussions, and consulting. Otherplans include beefing up research,curriculum development, anddeveloping linkages withassociations and other institutionsspecializing in family businesses.

Ricky, Terry, and Jeff, all productsof family businesses themselves,definitely have something goinghere. By helping businesses keepfamily matters under control, theyhelp keep business all in the family.

Family matters: Jefferson Sy, Ma. Teresa Galura, Rodolfo Ang, Ricardo Mercado

The Big BoxThe Big Box is positioned as thecampus value store for school supplies.It will carry a wide range of items atprices lower than those of NationalBook Store. Items include ballpens,markers, notebooks, cut-size paper,cartolina, illustration boards, staplers,and scissors. The store will also be avenue where LS 126/127 groups canshowcase their products. Partners inthis venture are Justin Caballeros,Barbara Caballeros, Charles Chua,Kelvin Gaisano, Ian Arne Lee, JoniOng, and Shermaine Mina.

Timki Co.If you’re tired ofthe usual pastriessold in thecafeteria, thenfruititontop! is the thing for you.fruititontop! is hot-from-the-ovenspecial bread topped with cream andcold fruits. The range of fruit toppingsinclude apple-cinnamon, cherry-banana mix, peaches, pineapple, lycheebits, and fruit mix. Timki Co. iscomposed of Carlo Alojado, DianaBello, Francisco Calanoc, Willy Chiu,Cecil Mahilum, and Grace Ganaden.

HealthySwitchBy selling healthy snack foods, thegroup aims to provide healthieralternatives to ubiquitous snackoptions such as french fries, hotdogs,and squid balls. It promotes health-oriented cuisine that is flavorsome,affordable, and easily available. Mainproducts are buffalo milk yogurt inmango, strawberry, blueberry, andpineapple flavors, buffalo milk yogurtdrink, and tofu fries in plain, cheese,and barbecue variants, with variousdip, and tofu lumpiang shanghai.Other items are ice cream, dried fruits,sandwiches, chips, desserts, and Iñuherbal iced tea.

Matcha Green Tea CaféMatcha Green Tea Café is named afterMatcha, a traditionalJapanese tea used inthe tea ceremony. Itis unique amongteas in that the tealeaf itself is drunk.Sophomore Management studentRicardo Y. Lim III wanted to establish

a café selling relaxing drinks, and thisbecame the concept behind Matcha.Primary products are Matcha Frappeand Matcha Fruit Frappes. Fresh fruitsare incorporated into the traditionalMatcha tea, which increases the list ofhealth benefits already present in thetea. Café Matcha is the café’s newestdrink which brings coffee and greentea together in one cup. It is intendedto help coffee drinkers transition fromcoffee to tea.

The Picky Eaters GroupTheir CHOMPstall will sellburgers with atwist. Customersget to choose thesauces, spreads, and toppings to dressup their burgers, which also come witha side dish and drink. Senior BMstudents Ed Araga, Polo Bustamante,Josh de Jesus, Ray Español, ChrisPalarca, JR Santos, and Rex Ybardolazaconceptualized the business duringtheir LS126 class. They plan tointroduce more items as they get thefeel of their market.

This second semester, the JGSOM Student Entrepreneurship Center (JSEC) opens for business,with an exciting roster of tenants which includes:

JGSOM Student Entrepreneurship Center welcomes first tenants

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loyolaschoolsbulletin8 Volume II, Number 5

The John Gokongwei Schoolof Management’s focus onentrepreneurship has its bestlaboratory in the school’sBusiness Accelerator Program,better known by its acronym,SOMBA. A chat with theProgram’s Director, Armando G.Miclat, Jr. reveals the workingsand philosophy behind the highlysuccessful program that hasspawned several successfulstudent-owned businesses, someof which have enjoyed continuedviability even after the owners’graduation from the Ateneo. Healso spoke of other JGSOMinitiatives with a distinctlyentrepreneurial bent: theBusiness Resource Center and theEntrepreneurial Academy.

SOMBA: Nurturingentrepreneurs, incubatingcompaniesSmall is a good place to start.“The businesses we are talkingabout here are not even smallbusinesses. They’re actually moreon the micro level,” says Maddix,as Miclat is popularly known.Businesses that apply to be partof SOMBA undergo a screeningprocess, with “judges” fromindustry and from JGSOMfaculty. Successful applicantsestablish their business withpractical assistance and advicefrom SOMBA, but the rule is thatstudents must be responsible forrunning their own businesses.They are guided through theentire process, but it is they thatmake the tough decisions andtake the consequences. Maddixremarks that the program hasbecome so popular that they hadto turn down four companies thisyear for lack of resources. Fromlast year’s twenty or so students,the elective program now hasover 50 participating students,running 11 companies betweenthem.

Starting small, the buddingbusinesspersons are encouragedto think big. “We want to gobeyond the idea of the studentwho sells only in school. We wantthem to go out and sell to thewider market. If they begin withthree stores, we want them tothink beyond that, to 3,000 stores,to 30,000,” Maddix remarks.

Relational issues are also part ofthe students’ training. Maddix

notes that the “innatecontradiction” in the SOMBAcourse, with students workingtogether in a group, with no“boss.” “Usually, the person withthe strong personality becomesthe boss,” he says. In the SOMBAprogram though, “walang boss,they have to learn to worktogether, and part of the learningis dealing with each other.”

Failure is another thing thestudents learn from. Businessfailures are a stark reality, and thesooner the students learn this,and learn from it, the better. AsJGSOM Dean Rodolfo P. Angpoints out, “Students learn asmuch from failure as they dofrom success.”

The Business ResourceCenter: linking business andacademeThe JGSOM Business ResourceCenter works to link their marketswith the right resource persons.Internal clients include theSOMBA companies, whileexternally, the center serves theneeds of companies byconducting symposia andconvocations, and offeringconsultancies. There are plans todevelop more faculty members asconsultants.

An interesting twist is that lately,the Center has been tapping non-JGSOM departments to serve asresources for corporations.Ricardo Abad, PhD, of theDepartment of Sociology andAnthropology, has talked tomultinationals who are keen onlearning about cultural concepts,such as utang na loob.

Entrepreneurial AcademyAs JGSOM outreach arm, theEntrepreneurial Academy catersto small to medium enterprises(SMEs) through its annualworkshop series. Summer 2006saw the completion of theacademy’s third cycle, offeringworkshops on topics such asbusiness planning, franchising,accounting, human resourcemanagement, logistics, and familybusiness management.

“Students learn asmuch from failure as

they do from success.”

When it comes to entrepreneurship,experience is the best teacher

BluBest Manila Inc.Who they are: Paolo Gilbuena, Marvin Jacla, Marianne Lagasca, Jeric Siy.What they sell: Soybetes ice cream is made of soy with virgin coconut oiland is a healthy, tasty alternative to regular ice cream. The soygives the ice cream a soft, creamy,and smooth texture. The group’sgoal is to provide customers witha healthy and nuovo gelatoesperienza (a new ice creamexperience).

Blue Leaf Corp.Who they are: Paulo Raymond S. Balite, Klarise Anne C. Estorninos, DianaLynn C. Ching, Leslie Anne U. Go, Maryjane S. de Pano, Ana Margarita B.Peñaranda, Jason Cris M. Dinopol, and Mikhail A. Yap. What they sell: Soinice

is a soy-based ice cream which is also lactose-free. It is targetedtoward people who are lactose-intolerant

and health conscious. Given theadded benefits of soy, Soinice is“Soyummee, you’ll forget it’shealthy,” says the group.

Dito (Dynamically Integrated Tech Org)Who they are: Justin Victor de la Cruz and Mark Stephen Ong. What theysell: DiView makes the job of diagnosing patients faster through medicalimaging software. It analyzes digital images of MRI, CAT scans, and x-rays.DiText is a textcasting service that allows organizations and client companiesto easily disseminate information to allmembers and employees. Dito’sgoal is to cultivate a society thatmaximizes the benefits oftechnological creations.They believe that alltechnology havepotentially good uses,and that technologycan solve many ofsociety’s problemsand empower us inmany ways.

The John Gokongwei School ofManagement (JGSOM) continues todistinguish itself as the country’s centerof excellence and leadership inundergraduate business educationthrough its Business AcceleratorProgram (SOMBA). Launched in May2003, SOMBA is the first, and so far,the only business incubator facility forstudents in the Philippines. Now on its

fourth run, SOMBA provides studentsthe opportunity to successfully designand implement their own business,with the guidance of top-notch facultyand business practitioners fromvarious industry sectors.

Meet this year’s batch of intrepidstudent entrepreneurs, well on theirway to becoming SOM-bodies!

SOMBA BUSINESSES2006-2007

SOMBA Director Armando “Maddix” Miclat talks shop

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9we build community we nurture hopeOctober 2006

Inovasics Inc.Who they are: Charles Chua, Joni Ong, Ian Lee, Shermaine Mina, JustinCaballeros, Kelvin Gaisano. What they sell: Made with real pork, Besto AdoboSpread combines the great taste of home-cookedadobo and the convenience ofcanned food. Packed in 85 g.cans, Besto is lightweight, readyto eat, and delicious.

Leafline Inc.Who they are: Andrew Raphael L. Garcia, Kenneth C. Kwok, Raymond G.

Liong, Erica Q. Salcedo, and Angela B. Serrano. What they sell: MangUling is a brand of charcoal briquettes made from

agricultural wastes such as rice hull, corncobs, coconut husks, coconut shells,and sawdust. The briquettes are

uniform in size andshape, clean-handling,easy to light (eachpackage comes with awax igniter),smokeless, odorless,and hotter and longer-lasting than traditionalcharcoal.

Pentajade Corp.Who they are: Erika Bolima, Nicole Co, Mikhaela Mancao, AngelaNibungco, and Pooja Keswani What they sell: Cereo is a cereal snack barmade for the Filipino youth’s palate. Its ingredients include various cereals,popped rice, rolled oats, and nuts. With local fruits mixed in, the productis a unique snack food made for people on thego. At present there are twovariants: mango and choco-banana. Only the finestingredients go into the bars,with mango and banana chipsare shipped directly from Cebu.

Quade Inc.Who they are: Erica Joson, Melissa Ramos, Kaycee Sevilla, Katrina Almaria,Anthony Abalos, Mariel Roda, Kristine Yabut and Jemmie Belmonte. Whatthey sell: Kapesoi® is a variation of brewed coffee, offering an alternativefrom the coffee beans found in the market today. Unlike regular coffee beans

such as Arabica beans or even decaffeinated coffee,Kapesoi® soy coffee containsabsolutely no caffeine. It isguaranteed 100% caffeine free.Though that is the case, it stillmaintains the rich flavor andenticing aroma that coffeelovers expect of their regularcup of brewed coffee.

Sweetlife Neutraceticals Inc.Who they are: John Lery Chik, Anna Patricia San Diego, Chloe YsabelleLopez, Marco David Domingo and Bryan Gatchalian individuals. What theysell: Yacon Herbal Tea is an organic herbal infusion from the yacon rootcrop. Dried yacon leaves and meat are packaged into tea bags and are readyfor consumption. Yacon is low calorie, rich in oligofructorse, has high fiber

content, and is naturally sweet but sucrose-free. This makesit an ideal diet option for diabeticsand other health-consciousindividuals. Yacon Natural Syrupis an all-natural sweetener that canbe used as a complimentaryproduct for the herbal tea or for anyother sweetening purposes.

Tamang Timpla Foods, Inc.Who they are: Caroline H. Cua, Jenica C. Cruz, Josephine Gabrielle MelissaL. Ocampo, and Renee F. King. What they sell: Kusina Klassics KalamansiSqueeze is pure calamansi extract sold in 150 ml.bottles. It has the same sourness,freshness, and vitamins of actualcalamansi, minus the hassle ofsqueezing.

TropicaLeaf, Inc.Who they are: Mick Aguirre, Charlene Chan, Miguel Cruz, Christianne Legaspi,Michael Manalastas, Annika Yao, Darwin Yao. What they sell: TropicaLeaf

Inc. aims to give consumers beverages they have never tried before.They take local herbs and turn them into new

age drinks that are light,refreshing, and naturallydelicious.

Tropiworks Inc.Who they are: Anna Christina V. Cruz, Kristi Anne C. Demafelis, KarinaMarie S. Gardon, Allue Krisanne A. Hortaleza, Richard Allen A. Lim, KatrinaA. Quimpo, and Cheska Ghia G. Zamora. What they sell: Grid Zero is a skincare line composed of a face wash, tonic and hydrator, all specially formulatedfor men in the tropics. It addresses humid weather conditions in the tropics,and boasts the Triple Oil Control Systems (3OCS), a combination ofthree key ingredients that balances and controlssebum production. All Grid Zeroproducts are primed witht 3OCS.Grid Zero joined and placedthird in the IIBD Competitionin Hong Kong.

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loyolaschoolsbulletin10 Volume II, Number 5

Everything about

life I learnedfrom

JTAMonique L. Buensalido(JTA 2005-2006)Photos courtesy ofMonique L. Buensalido

I have always wanted to studyabroad. The notion seemed soromantic—sitting in a hugeclassroom with hundreds ofstudents as a professor engagedthe class in an exciting discussionin his booming voice, debatingspiritedly about important worldissues with my diverse classmates,and browsing through theirextensive library. I knew that itwould give me a richer anddeeper understanding of thevarious fields I was interested in.I felt that an education abroadwould challenge and inspire meto do and be more as a personand a professional. While I feelmy education here has been quiteexcellent, I would be able tofurther enhance it with otherglobal perspectives.

When the opportunity to studyfor four months in anothercountry came up, I immediatelytook it. The Junior Term Abroad(JTA) program would allowselected management students tolive and study abroad during theirjunior year. I applied to theIESEG School of Managementin Lille, France, and luckily gotaccepted. My dreams of studyingabroad would finally come true,not to mention I would get to goto France! I didn’t know what toexpect, except that it was goingto be cold and expensive. Iexcitedly packed coats,turtlenecks, and four months’worth of personal supplies. Iimagined myself walking toschool as autumn leavesshimmered down from thebranches, sipping delicious caféau lait at a café, and reciting inclass in perfect French.

It’s been more than a year since Iarrived in France for my JTA, yetall my memories are still crystalclear. I did everything that Iimagined I would do, but quitedifferently. Yes, I walked toschool, but I was practicallyshivering because of the cold. Ibought plain brewed coffee atschool because I couldn’t affordto eat (or drink) at cafés. And theperfect French? I discovered I

could only speak French wellwhen I was ordering food orwhen I felt panicked. Otherwise,je ne peut pas parler en français (I hopethat’s even right.) Thankfully, allmy classes were in English andincidentally, really excellent.IESEG is a fantastic school andI learned a lot from all the classesthat I took. We had a very diverseset of management subjects,from International Dimensionsof Consumer Behavior toStrategic Thinking and Skills toCorporate Identity. We are trainedand driven to think bigger andmore globally, and to pay closeattention to all aspects of anenterprise as well. My classes havereally motivated me to learn moreabout the different aspects ofmanagement. I discovered newconcepts and insights aboutbusiness, not only from theteachers but from my classmatesas well. I had a lot of internationalclassmates and by simply listeningto them and working with them,I discovered their differentperspectives and working habits.I’ve learned how to deal with andadjust to all different kinds ofpeople. This has helped me gaugeothers carefully, so I know whenand how to assert myself or stepback. It has been an excellenttraining ground for my futurecareer, and even life.

I truly learned more in my singleterm abroad than several years inthe classroom, but my educationwasn’t relegated to thecurriculum. Often people my agesettle into a comfort zone inseveral aspects of theirlife (especially in school) and findthemselves unready forchallenges when they graduate.My term abroad was definitely astep, a leap outside of thecomfort zone. I had to learn howto live my life on my own—andwhen I say live, I mean handleeveryday responsibilities, likedoing the laundry, planning and

preparing every meal, and payingbills. I learned how to beindependent, and it was actuallyfulfilling and even fun to doeverything on my own. I carriedmy own groceries. I walkedeverywhere—the subway was tooexpensive and the buildings inLille are great to look at. I bought

and replaced my own lights whenthey got broken. It was reallyempowering to have a firm graspon all the activities in your life.

Since Lille is a university town,there were a lot of collegestudents around, both Frenchand international—and they allloved a good party on theweekdays. As their thirty-fivehour work week may suggest,French people take their leisuretime very seriously. Celebratingafter a week or a day of workseemed like a part of theirlifestyle and culture…how couldI say no to that? There was alwayssome party to go to and peopleto meet up with. I met a plethoraof personalities of differentnationalities, from Slovenian toPortugese to Brazilian, andpractically all of them were funnyand friendly. We had dinners,watched movies, even headed toparties together.

My Filipino friends and I got toplan trips on our own as well. Iabsolutely love traveling, and Ihate going on guided toursbecause I feel so constricted. Thistime, we picked where we wantedto go and followed our own pace.We went all around, from theEiffel Tower of Paris to thestreets of Monaco to the sightsof Germany to the castles of

Luxembourg to the chocolatestores of Belgium. I learned howto read maps, take differentsubway systems, and budget ourmeals. We used to pack our ownmeals to save money. It washilarious to see all of us go to afast food place, wait for someoneto order so we could sit down,and then bring out plasticcontainers bursting with food.

It’s been more than a year since Ifirst landed in France, yet everymemory is still very fresh, veryclear to me. Those four monthswere some of the very best in mylife. It was truly an unforgettable,life-changing experience that Iwish I could live through all overagain. I appreciate my culture, mycountry, and all the little comfortsback home so much more. JTAtaught me to be more tolerantand open-minded about newexperiences and new cultures. Idid learn a lot about handlingrelationships with other people,about making sure you don’t mixyour white clothes with thecoloreds in the laundry, aboutcooking risotto from scratch,about mergers and acquisitions,but most of all, I learned aboutlife—and myself. All myexperiences have taught andshown me what I can do, and soI came home more capable, wiser,and independent. Everything Ilearned will have been a bettersouvenir than any miniatureEiffel Tower.

JTA 2006-2007: Some factsThe Junior Term Abroad (JTA) program has grown markedly year by year. When it began inschoolyear 2003-2004, there were 17 participants. The following schoolyear, 2004-2005, therewere 24. The number grew to 60 in schoolyear 2005-2006. This schoolyear, 114 juniors of theJGSOM are spending a term in 24 schools in 11 different countries:

AUSTRALIALa Trobe UniversityUniversity of NewcastleUniversity of TechnologySydney

CHINAThe Beijing Center

FRANCEAudiencia School of ManagementGET-INTLille Catholic University

JAPANJosai International UniversityKyushu UniversityObirin University

KOREASeoul National University

SINGAPORENational University of SingaporeSingapore Management University

TAIWANNational Sun Yat-SenUniversityProvidence University

HONG KONGHong Kong Baptist UniversityMACAUUniversity of Macau

UNITED STATES OF AMERICAGeorgian Court UniversityMiddle Tennessee State UniversitySanta Clara UniversityUniversity of San FranciscoUniversity of the Incarnate WordUniversity of the Pacific.

NORWAYNorwegian University of Life Sciences

11we build community we nurture hopeOctober 2006

Fresh from the triumph of itscurrent batch’s first foray intointernational competitions andconcerts in Europe, the Ateneo deManila College Glee Club (Batch2002-06 under Musical DirectorMa. Lourdes V. Hermo) concludedtheir tour, entitled LUX ORIENS,or “light of the Orient”, with ahomecoming concert onSeptember 29 at the FranciscoSantiago Hall, Equitable-PCI BankTower I in Makati City.

ROCKSglee club

Europe!

When I learned that I passedall three grueling auditions andthat I had made the Europe TourCast, I almost wept with relief.Yes, I had concerns about leavingfor an entire semester and beingleft behind academically, but I wasconvinced that opportunities likethis come rarely and I decided totake it. Yes, I was afraid—justhaving become a new member

after a year of being a trainee—that I would somehow fail theolder members and not live upto their ideals and expectations.Most of all, yes—I was absolutelyterrified that things would changedrastically when I got back.Somehow I managed to put allthese worries aside and moveforward. Finally arriving inEurope after ten months of

physically, emotionally, mentallygrueling rehearsals was just theicing on the cake.

It wasn’t a vacation for us to bein Europe. We worked almosteveryday to prepare forcompetitions and concerts.Visiting historical places andshopping were definitely some ofthe perks of being there but wewere quickly and constantlysobered by the thought that wewere there to give back to otherswhat was so unhesitatinglyhanded to us. This experience, ifanything, taught me aboutworking hard and getting results.Being the only Asian choir in acompetition and still managing tomake it to the top five was a feat.Competing against other Asianchoirs in a different competitionmade the atmosphere morefestive and relaxed.

Walking down the streets ofSpain, Germany, and Italy with

their breathtaking views ofcastles and cathedrals wasfantastic. Making friends andpicking up a new language aresome of the best advantagesanyone my age can experience ina foreign country. We were trulyblessed as both Filipino and non-Filipino welcomed us with openarms and warmed our hearts.Whenever people would ask mewhat nationality I was, I wouldunhesitatingly answer them witha clear voice that I am a Filipino.

Going to Europe seemed like along, surreal dream—it all went byin a blur. One minute I dreadedgetting on the plane and the next,I’m back here writing an article.So much happened on this tripand I don’t think I can do justiceto the experiences we had or thesituations we found ourselves inwith a few words. But one thing’sfor sure, given anotheropportunity to travel with the GleeClub and experience these thingsagain, I’d take it in a heartbeat.

Undertaken in celebration of thechoir’s 85th year, LUX ORIENSsaw remarkable achievements, withthe batch of youngest ACGCchoristers ever to go on toursurpassing the expectations ofmany both here and abroad.Audiences were constantlysurprised at the level of musicalityand the performance caliber of achorale whose members were notonly very young, but particularly,were not formally majoring inmusic. The tour, for which theACGC also received a specialendorsement from theDepartment of Tourism as culturalambassadors, lasted nearly two anda half months and saw thechoristers perform in Austria,Germany, The Netherlands, Italy,and Spain for three competitions,a choral festival, and numerousconcerts.

Among the highlights of the 2006tour were the ACGC’s victories in

the 6th International ChoralCompetition in Miltenberg,Germany and the prestigious“Guido’Arezzo” PolyphonicCompetition in Arezzo, Italy. InMiltenberg, the choir won allpossible prizes, including first prizeand the only gold diploma in theSymphony of Voices category; theBavarian Lion, a special trophy forbest interpretation of thecompulsory piece; and first prizefor the Folk, Spiritual, & Jazzcategory. In Arezzo, it garnered thepublic prize for the folksongfestival; the special prize for theRomantic Period; and the secondprize in the Polyphonic category.For its excellent performance inthe Romantic Period specialcompetition, the group emerged asone of only three choirs eligible tocompete for the “Città di Arezzo”grand prize.

The Glee Club also had successfulperformances in the world-famous

Cologne Cathedral in Germanyand St. Peter’s Basilica in VaticanCity, as well as around Austria andThe Netherlands. It was, too,remarkably well-received in itsconcerts at the 25th InternationalChoral Festival of Alava in Spain.

Having returned from such asuccessful tour, the ACGCcelebrated with a specialthanksgiving mass last October 1.The choir also treated churchgoers

The Ateneo deManila CollegeGlee Clubtours Europein LUXORIENS

to a special mini concert after themass. The Ateneo de ManilaCollege Glee Club now beginspreparations for its busy Christmasseason and looks forward to finallybeing able to meet its new traineesunder the current school year.bsandejas

For booking inquiries and othercomments, please contact LesterTanquilut at (0917) 834-9839 orvisit www.ateneogleeclub.org.

Photos courtesy of the Ateneo College Glee Club

loyolaschoolsbulletin12 Volume II, Number 5

Latin music blared amidst theintense rain in the MVPRoofdeck last September 8, 2006.The weather did not dampen thespirits of more than 300 guestswho came to enjoy Noche Latina,a Filipino celebration of LatinAmerican culture. The festivalwas a lavish exhibition of Latinmusic, dance, and martial arts.Guests also enjoyed the gamesand quizzes which gave them achance to win bottles of winefrom BestWorld Beverages.

Noche Latina was theculmination of a three-dayactivity organized by thePhilippine AcademicConsortium for Latin AmericanStudies (PACLAS), headed byFernando N. Zialcita, PhD of theDepartment of Sociology andAnthroposlogy. With theassistance the Office ofInternational Programs, a seriesof talks and film showing onLatin American countries wereprepared within these three days.PACLAS members institutionsUniversity of the Philippines,University of Santo Tomas,University of Asia and thePacific, De La Salle University-Dasmariñas, Ateneo de ManilaUniversity, Philippine Institutefor Development Studies, and theForeign Service Institute pledgedto promote awareness of theLatin American culture amongFilipinos. Noche Latina wasplanned in cooperation withstudent organization AteneoLingua Ars Cultura (ALAC),withthe sponsorship of the NationalCommission for Culture and theArts.

Gracing the celebration were HisExellency Carlos Eduardo DaCosta, Ambassador of Chile, HisExellency Mario Schuff,Ambassador of Argentina, Mr.Fernando Berguño, Deputy Headof Mission for the ChileanEmbassy, Mr. Rolando Zosa,Consul General of Honduras andMr. Bert Hilado of the Consulateof Ecuador.

A showcase of talent filled thestage, from the beautiful sounds

Having Fun the Latino Way

of the UST Jazz Band, DLSUChorale and UP GuitarEnsemble, to performances fromthe Company of Ateneo Dancers(CADS) and Centro FlamencoDancers which had the audiencesclapping along.

A dance number by Randy Solisof the Department ofCommunication and Aleandre M.Kwan, II AB DS, earnedthunderous applause, as with theBrazilian Jiu-Jitsu routine of JudoProgram Director Ali Sulit’s team.

The winners of PACLAS essaywriting contest were announcedduring the Noche Latinafestivities to include their victoryin the event’s merriment. Theywere Julius Yano (Spanishcategory), Ariel Lopez (Filipinocategory), Rafael Ignacio andCriselle Bautista (Englishcategory). The winners receivedcash prizes from the nationalCommission for Culture and Arts(NCCA).

At the end of the program,students, faculty and guests fromdifferent institutions partied tothe rhythm of Bossa Nova andjazz. It was truly a night of fun,the Latino way. ssibya,www.ateneo.edu

NocheLatina

new booksSandali: Mga Pili at Bagong TulaRofel G. BrionMula sa “Tungkol sa makata” niRamón C. Sunico: “Hindimabongga ang mga tula ni Boyet(palayaw ni Brion). Hindi siyanagtataas ng boses onagpapaputok ng sunod-sunodna labintador, bagkus ang mgasandali ng pagkamulat na taglayng mga obra niya aymaihahalintulad sa dahan-dahangpagdating ng umaga, sa unti-unting pagtitingkayad ng haringaraw. …Meditasyon ang mgabagong tula ni Boyet. At, kungsumasang-ayon tayo na ang dasalay hindi lang ritwal kundi isangpagsisikap na makipag-usap atmakinig sa isang kamalayangnakahihigit sa atin, mga dasal dinitong mga sinulat ni Boyet. Taglaynila ang kaalamang hindi natinganap na nauunawaan ang wikang isang diyos na lumikha sa atin.Ganunpaman, sa harap n gatingpagkautal, sa harap n gatingkamangmangan, may kum-piyansa tayo na nakikinig naman

sa atin ang diyos. Alam ito niBoyet, at sa kanyang mga bagontula, malalaman din natin itongisa pang alam niya: tuwingnagsasalita ang isang diyos,lumilikha siya ng tula. At sapamamagitan ng tula, kaya natingmakipag-usap sa pinaka-unangmakata.” Ang aklat ay maaaringbilhin sa LS Bookstore.

Negotiating Globalization in AsiaAteneo Center for Asian StudiesThis volume gathers the papersdelivered during the AteneoCenter for Asian Studies 2004conference on nationalism andglobalization in the Asiancontext, which eventuallyevolved into the presentcollection. Through the

academic disciplines ofeconomics, sociology,philosophy, and art and culturalstudies, the authors describe anddiscuss different ways by whichglobalization is negotiated inAsia. Liberalization,borderlessness, and mobility areaffirmed to be the majorcharacteristics of globalization.They have both positive andnegative impacts on the lives ofpeople. That nationalgovernments and even localcustoms and traditions are farfrom being submerged in theglobal ar rangements andtransactions has also beenaffirmed, even if on the contrary,they can and do play roles inmitigating the negative impactsof globalization. The book isavailable at the Ateneo de ManilaUniversity Press.

November 17, 1:30 to 6:30 pmFaculty ForumAt Escaler Hall, Science Education Complex

November 20, 4:30 to 6:00 pmPhilosophy Department’s Colloquium #5“Social Justice — A Comparative Discussion” presented by Dr. Lukas Kaelin andMr. Mark Lawrence Cruz, faculty members of the Department of PhilosophyAt the Natividad Galang-Fajardo Conference Room, Horacio de la Costa Hall

November 24, 4:30 to 6:00 pmKritika Kultura Lecture Series “AMERICAN TROPICS: Boy Scouts in the Philippines or Confederate Rebelsin the Tropics” by Dr. Allan Punzalan Isaac, Assistant Professor of English,Wesleyan University , At the Case Study Room, Social Sciences Bldg.

November 25, 8:00 am to 12 noonStudent Research SymposiumAn annual activity of the School where senior science and 5th year engineeringstudents are provided with guidelines on conducting research in their respectivefields.At the Faura AVR

November 25, 8:00 am to 4:00 pmIgnatian Spirituality Workshop 3 (ISEW 3) for Non-Teaching Staff:Pagsama, Pagsiklab, PagsulongAt the Grade School Auditorium

November 27, 4:30 to 6:00 pmEnglish Department Forum “Ilocano Settler Colonialism in Hawaii” by Ms. Socorro Perez, Instructor,Department of English At the Faculty & Staff Lounge, Horacio de la Costa Hall

calendar

Noel Angelo Echavez, II BS MIS, Anja Micaela Echavez, III AB IS, and Leandro Luis Echavez,IV BS MGT

Randy Solis of the Department of Communication and Aleandre M Kwan, II AB DS

Brazilian jiujitsu demonstration led by Judo Program Director Ali Sulit (center)

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13we build community we nurture hopeOctober 2006

The athletes feted during the gathering at the School of Humanitiesincluded the following:

Arnis (Non-UAAP) Raymond Q. De Vera (AB IS)Basketball- Men (UAAP) Claiford A. Arao (AB IS)

Mark Anthony Z. Escalona (AB IS)Roel Aurelio M. Escueta (AB IS)John Christopher Intal (AB IS)Douglas R. Kramer (AB IS)

Basketball-Men (Team B) Michael Vincent S. Baldos (AB IS)Jefferson v. de Guzman (AB IS)Jurgen T. Estanislao (AB IS)

Basketball-Women (UAAP) Cheryll B. Ngo (AB IS)Cassandra Noel G. Tioseco (AB IS)

Baseball (UAAP) Stefano Gino T. Baltao (AB IS)Football (UAAP) Jose Martin G. Noel (AB IS)Golf (Non-UAAP) Robert Kevin C. Lachica (AB IS)Taekwondo-Men (UAAP) Ralph Gerald D. Robles (AB IS)

Ace Ramil L. Reyes (AB IS)Robert Justin P Sargan (AB IS)

Football-Men (Team B) Ramon Antonio B. Pastelero (AB IS)Football-Women (Team B) Justine Laya C. Paredes (AB Hum)

A simple reception was heldto honor 19 graduating athletesof the School of Humanitieswho are in the A.B. Interdiscipli-nary Studies and A.B. Humani-ties programs. Leovino Ma.Garcia, PhD, Dean of the Schoolof Humanities, hosted the eventat the Natividad Galang-FajardoConference Room on October13, 2006. In attendance werefriends and mentors of the ath-letes. The reception was orga-nized in order to thank the ath-letes in arnis, basketball, baseballfootball, golf, and taekwondo fortheir participation in the sportsactivities representing the Ateneode Manila University. Dr. Garciain his opening speech gave rec-ognition to the athletes’ effortsby saying: “You can only be a goodplayer if you are very intelligent. Youall played with intelligence and el-egance—and played without any hesi-tation.”

Conversing with the athletespresent during the affair, it isapparent that among them allthere is a sense of pride,enthusiasm, as well as humilityabout their achievements in theplaying field. Team spirit rankshigh as a common bond thatkeeps them going. JurgenEstanislao, puts it thus, “It’s theteam you’re playing for. It is notjust one man’s work.” Beyondteam spirit, the athletes also knowthat there’s no substitute fordoing the work. “It’s hard tobalance school and games. Wehave to wake up early for practiceat 6:00 am and can’t really stay uplate. It’s school pride that keepsus going. We keep our goals inmind. We understand that wehave to work hard. We can’t relyon other people except the team,”observes Nojin Baltao. In sports,so in life. Let’s hope that the spiritof excellence the athletes havelearned shown while in schoolmanifests itself in their post-Ateneo lives as well. eeglolarga

SOHfetesgraduating athletesHere’s a look back at the successful Mostly Mozart festival orga-nized by the Department of Interdisciplinary Studies, togetherwith the Department of Modern Languages and the Dean’sOffice of the School of Humanities.

MostlyMozartMozart festival held

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Piano concert:Ingrid SalaSantamaria

Vocal recital:Joanna Go andJonathan Coo

Photos by Henson Wongaiham

loyolaschoolsbulletin14 Volume II, Number 5

Action shotsThe Ateneo Sports Shooters point and shootfor the love of the game and the school

In any given UAAP season, thevenue may be packed to therafters with fans, media people,and photographers. But fewuniversities in the Philippines canboast of a group of photo-graphers who are all alumni, allpassionate about their art andsports, and all dedicated todocumenting the school’s sportshistory for today and forposterity. Here at the Ateneo, wehave the Ateneo Sports Shooters.The Ateneo Sports Shooters is aprivate organization composed

of Ateneo alumni, students, andfaculty who love to shoot sports,especially UAAP competitions.What further sets them apartfrom other photographers is thatthey shoot Ateneo athletes andgames on a purely voluntary basis,purely for love of sports and forlove of the Ateneo.

Sports fans flock to their website,www.fabilioh.com, every UAAPseason to check out the games’highlights. The site receives from5,000 to 10,000 hits a day, and this

number doubles and even triplesduring finals season. “Even ouropponents look at our pictures,”said Nono Felipe, one of theSports Shooters’ founders.

Asked until when they seethemselves documenting Ateneosports through photographs,Nono doesn’t even have to thinkbefore responding. A quick “’til Idie” says it all.

The Ateneo website team,together with the Loyola Schools

Bulletin, had a chance tointerview the Sports Shooters.

Read on to get to know thepersons behind the photos.mcorrea, jruiz

Janina Dizon, AB Comm 1999The only girl in the group, Janinaworks as a brand manager. Shegot into photography in 2004and joined the A.S.S. earlier thisyear. Shooting style: “I’m stilllearning,” she admits, but ispraised by the other A.S.Smembers as one of two mostimproved shooters this year,together with Aly Yap. Apartfrom on-court action, she likestaking photos of kids and players on thebench. She also likes to capture players’ on-court habits.Favorite subject: This season, it was Macky Escalona.“He’s animated on court.” Best shots this season: DougKramer’s baskets. A long time fan: Janina has been anAteneo basketball fan “for the longest time.” As early as1985, as a child, she was already a fan watching basketballgames. “I love the school so much!”

Alyson Yap, BSME 2002, MBA 2006The other most-improved shooter this year, along with JaninaDizon, Aly is a faculty member at the John Gokongwei Schoolof Management (JGSOM). He loves teaching, and it doesn’thurt that a teaching schedule is more flexible, allowing himto attend and photograph games. Photo habits: He likesshooting kids in the audience. He also claims, “Medyo na-perfect ko na yung slamdunk ni JC (Intal).” He also shootsJGSOM events, especially candid shots of people. Personalhigh this season: “I chose not to shoot Kramer’s (last-

second) shot para pumasok.” Bestshot this season: JC Intal thanking thecrowd during Game 3 of the finals. Hedidn’t want to shoot the players cryingwhen the UST Growling Tigers wonthe championship. Hardest thingabout being part of A.S.S.: Notbeing able to really watch the gameshe shoots. Best thing about a SportsShooter: “Passion.”

Nolan Empalmado, BS ME 1996Nolan works for the technolog ybusiness development unit of moneytransfer service provider WesternUnion. He got into photography whenhis first child was about to be born,shooting the actual birth. He later gotinto sports photography and feels it’s achallenge to improve the ratio ofphotographs taken to “good”photographs. Sporty streak: Abasketball fan since childhood, from asolid Ateneo family, he quips, “I takephotographs because I’m too short to

play. But I’m really good at NBA Live!” Favorite subject thisseason: Doug Kramer. “I like rebounds kasi nakikita mo yungstrain.” Designated shooter: “I shoot my kids and the rest ofmy family.” He’s also become the designated photographer duringoffice events. Hardest thing about being a Sports Shooter:It’s hard to separate being a fan with being a photographer.”Best thing about being a Sports Shooter: “We’re growingtogether in terms of skill. We learn something from every game.”Aaron Vicencio, AB Psych 2005

Aaron has been a professional photographer since hiscollege days, shooting for clients like ABS-CBN andMabuhay magazine. “I’m shooting professionally fulltimedahil hindi ko makita ang sarili ko na nasa loob ng office.”Winning combination: “When I get the chance tocombine travel and sports, nandoon yung element ko attuwang-tuwa ako.” Favorite photo: At a triathlon inCagayan North this May, he shot an athlete running bythe ruins of lighthouse, in black and white. Furtherstudies: He will be taking a refresher course under aretired sports photographer for the Philadelphia Eaglesin the U.S. “I’d like to get to know how it’s done in theU.S. kasi sa atin, basta may camera ka, you can go andshoot. But there, it’s done with asystem. It’s an advantage for us toalso learn a better way of doingthings. I’d like to share the newknowledge with everyone.”Shooting style: Because of hisbackground in Psychology, a lotof human element goes into hisshots. “Gusto kong makita saphoto yung iniisip ng tao. Kungnararamdaman niya yung pagod,dapat nararamdaman din ngtumitingin yung pagod. Sobasically my shooting style is to get inside the head of anathlete.” Personal high: “Nakatakbo ako sa court pag-shoot ni Jec Chia.” Best thing about being a SportsShooter: “We get to do what we love to do. It’s also away of giving back. We’re all Ateneans.”

Erwin Cabbab, BS PSYCH 1997A former Blue Babble Battalionmember, Erwin trains executives underthe executive development unit ofPLDT, but claims that his work withA.S.S. is the job that he likes best. Hegot into photography in 2001.Favorite sports to shoot: Aside fromshooting basketball games, he is alsointo shooting baseball, football andsoccer matches. Shooting style:Erwin shoots wherever the ball is. Ashe’s still learning about photography, he tries to get everyaspect of the sport as well as every angle he can get. “I’mstill trying to look for my style,” he said. Personal high:He took a leave from work to shoot the Lady Eagles inaction in 2005. The leave paid off as the Lady Eaglesclinched the championship title. “It was a great feeling nanaka-championship ang Ateneo.” Best thing about beinga Sports Shooter: Teamwork.

Nono Felipe, BS COMTECH 2001IT firm manager Nono’s introduction to Ateneo sportsphotography came in 2002, when he was offered a media passfor a UAAP game. Nono grabbed the opportunity. “The gamewas in Blue Eagle Gym.I live in Antipolo. I drove like a madmanto my friend’s house in BF just to get the pass. Four years later,he’s still at it. “I told myself na wala akong gustong i-shoot kundiplayer na naka-blue and white. Yun lang talaga ang nagbibigaysa akin ng happiness as a photographer.” Shooting style: “Istarted with freezing the action. Lately, I’ve been trying todiversify. During the basketball finals game 3, we stayed nearthe bench of Ateneo because we wanted to stay near the players.Medyo nanibago ako because I was shooting for afar and myshots for Macky doing the 3-points were natalikod, jersey langang kita. But I liked it. While I was processingmy shots, I was happy.” Favorite subject:“Jai Reyes, kasi kita mo yung puso. You knowhe’s there to win” Best thing about beinga Sports Shooter: “Every time the playersand Blue Babble would say thank you, winor lose, mission accomplished. Also, 40%of our website visitors come from outsidethe Philippines.” What’s hard about theirjob: “Kapag nasa game ako, shooting, tapostatawag yung secretary ko.” On the UAAPseason 69’s close: “Most of you are wondering bakitnawala ako after the final buzzer. I went out to cry. And I nevercame back. I was actually outside, singing the alma mater song.”

Miguel de Leon AB DS 1996A freelance photographer, Miguel begantaking photos when he was still part of thecollege rowing team. He began with an oldSLR camera in 1996, and switched to digitalin 2003. Less than a year later, he made theleap to dSLR. Enter A.S.S. When hechanced upon Aaron, Philip and Nono’sworks at the Fabilioh site, he realized itwas something he hadn’t done before. Heanswered the call for new Sports Shooters

and has “never looked back.” Shooting style:“I don’t think I want to have a style. Now, I’m learning frompeople: yung timing ni Nono, yung kulay ni Al at ni Scott. Iexperiment to keep things interesting. Also, as Philip says, it’snice to tell a story. It’s nice to get the feel of a game through analbum. To be able to communicate the high and low momentsof a game is a job well done.” Personal high: The “historic”Lady Eagles Championship in 2005 and the first-ever three-peatof the Ateneo Men’s Football Team from 2004, 2005 and 2006.“Last year was a good year.” Favorite subject: Zion Laterre.“Masarap bantayan.” Hard thing about being a Sports Shooter:“It’s second nature for me to cheer. On court, it’s hard to cheerAND shoot.” Best thing about being a Sports Shooter:“Documenting the pursuit of excellence”

Scott Kho, AB COMM 2008Still a college junior, Scott got intophotography when he was in highschool and learned the basics of thecraft by experimenting. He joined theAteneo Sports Shooters’ roster ofphotographers when he answeredNono’s call for members throughemail. He also does travel photography.Preferred style: He likes photos fromcoffee table books. Personal high: Ina soccer game last year, he was the onlyone who got a shot of the winning goal

among the Sports Shooters he was with. Best thingabout being a sports shooter: You grow as aphotographer, the people are fun to be with, and theteamwork keeps the group strong.

Philip Sison, AB IS 1989Philip was an investment banker for 16 years but resigned lastDecember 2005 to do fulltime photography. Why? Believe itor not, “to free up my schedule for Ateneo sports!” Fandom,photography, and family: Sports photography was already afamily affair even when he was still a kid. During NCAA games,he and his brother were already in NCAA souvenir programs,taking photos and cheering for the Ateneo in their Blue Eagle

jackets. He got his first SLR camera ingrade 6 and has been shooting eversince.When he quit the corporate lifelast year, it was because he felt “it wastime to give back to the community.”Shooting style: “I make it a point togive my best when I shoot. It’s a nicefeeling, as a wedding photographer, forexample, to be included in a positivemilestone in people’s lives. You helpcapture those significant moments,which I was not privileged to have in

my own wedding. The wedding photographer we gotdid such a poor job. It was such a frustration. My training as awedding photographer also helps in the way I shoot Ateneosports. I always want to tell a story , whether it’s a simple storyof Ford Arao getting the rebound or not getting too manyhits—that’s Ford Arao’s story. I want everybody whoparticipated to be able to look back at that game and reminiscethe moment. I always want to get that human emotion, thestory behind it, and for people to remember.” Favoritesubjects: Japeth Aguilar from last year’s team. Also, he wantsto include more crowd shots “because they are the sixth man.”Best thing about being a sports shooter: During game 3 ofthe basketball finals, Doug Kramer approached him and said“Thanks for watching my back.”

*Sports Shooters not present during the inter-view are TJ Parpan, Al Neri, Raph Las Marias,Acky Ferreria, Dane Umali and Hub Pacheco.

Photos by Mitzi Correa

15we build community we nurture hopeOctober 2006

400-meter freestyle relay, 400-meter medley relay, and 800-meterfreestyle relay).

The women’s team medal countincluded six gold medals (50-meterfreestyle, 100-meter freestyle, 200-meter freestyle, 400-meterfreestyle, 800-meter freestyle, and200-meter freestyle relay), sevensilvers (50-meter freestyle, 50-meter backstroke, 100-meter

backstroke, 100-meter freestyle,200-meter backstroke, 800-meterfreestyle, and 400-meter freestylerelay), and 11 bronze medals (50-meter backstroke, 50-meterbreaststroke, 50-meter freestyle,100-meter backstroke, 200-meterfreestyle, 200-meter backstroke,400-meter freestyle, 200-meterindividual medley, 200-metermedley relay, 400-meter medleyrelay, and 800-meter freestyle

Kramer says, “but we felt that thereferees were against us, and it isjust so hard to beat a team plusthe officiating.” “But we werereally excited, I was even able tosleep early the night before, notlike the previous games; I did notthink we would lose,” says Intal.

In Game Three, emotions ranhigh in the Big Dome as bothteams refused to give an inch ofground to their opponents.Regulation time ended at 64apiece and both teams got readyfor extra time. Five minutes later,UST’s school song was sung first:the scoreboard read 74-76 infavor of the Tigers.

Applause for this year’schampions came from the Blueand White as UST gleefully sangtheir song. On court, someformer Eagles tried to comforttheir brokenhearted descendants.Escalona reveals, “Even up to thelast play I did not feel like we weregoing to lose, that is why I cannot explain what I felt at thatmoment. But it was definitelymore than disappointment—notjust for those of us graduatingthis year – but for the whole team,and the Ateneo.” “I could notbelieve it,” Kramer simply states.

But as the Song for Maryresounded throughout Araneta,the Eagles sang with their fists inthe air and heads up, albeit maybewith tears in their eyes. “We knewwe gave it our all,” Escalona says.

Kramer agrees and relates: “Iknew that our team did our best,and that I gave my all and my bestthroughout the series and theseason, but it still did not go ourway.” “Besides, they deserved towin,” says Intal, “this is theirCinderella story. No one evenexpected that they would reachthe Final Four, much more theFinals,” he gamely adds.

“We are really sorry that we fellshort,” says Tiu, “but thanks forthe [Ateneo community’s]support, even during our lossesthey still believed in the team.”Co-Captain Escalona says,“Despite the loss, we feelappreciated; the support evenafter the season is over isamazing.” “Even if UST won theUAAP championship, our teamwon the hearts of so manypeople and I wouldn’t trade thatfor anything,” says Co-CaptainKramer, “I still believe that we arethe champions.”

So where to now for the BlueEagles? Tiu, who is eligible to playat least one more year for theAteneo, may come back foranother year. “Not 100% sure,”he says, “but most probably.” Ofthe team he will “most probably”

quarterback next year: “It will bea new team next year; we will haveto work even harder and gel evenearlier; maybe we can even exceedwhat this year’s team did,” hehopefully states. And he hasnothing but praise for theirmentor, “Coach Norman’s great,very dedicated. He’s like a dad andeveryone on the team respectshim. He exhausted everything totake us to the championships.”

The three Co-Captains, the onlyremnants of the last AteneoUAAP Champion Team, are allgraduating from the Ateneo.Kramer and Escalona will beplaying for the Cebuana Lhuillerteam in the PBL, “with KenBono, so it will be an interestingPBL Conference,” Kramer jokes.Intal is taking a slightly differentpath. According to AteneoLegend and PBA mainstay OlsenRacela, Intal will be practicingwith their PBA team, whichalready boasts of four AteneoLegends (Racela, Gonzales, andLewis Alfred Tenorio, and CoachChot Reyes). Intal says that he willhopefully be able to play in thePBL’s second conference.Needless to say, all three have settheir eyes on joining next year’sPBA Draft.

“Macky’s a great player; a gooddefender and he has made such a

relay). In addition, Heidi Gem Ongreceived the Rookie of the Yearaward.

After the UAAP season, theAteneo swimmers are preparingfor a couple of meets. Three of theLady Tankers and two of the BlueTankers will be sent to Hanoi,Vietnam in December for theASEAN University Games. InFebruary 2007, Ateneo will playhost to the NCAA-UAAPSwimming Meet. Then, in April2007, some of the swimmers will

join the National Open in Cebu,which is the pre-qualifyingtournament for the next SoutheastAsian Games.

A bright future lies ahead for theswimmers of Ateneo. For nextseason, the men’s team will try toplace again in the standings and thewomen’s team will aim for the firstplace, especially with the three topfemale swimmers in the countryexpressing their interest in joiningAteneo. There are also members

of the Juniors team, the back-to-back champions for swimming,who will join the Men’s team nextyear.

The Ateneo Swimming teamwould like to thank the Ateneocommunity for the support theyshowed to the teams this year.They would like to thank theAthletics Office, Mr. Alex Torresand the PE Department, and theLamoiyan Corporation with itsPresident, Mr. Cecilio K. Pedro.

Ateneo Blue Tankers splash to third (from page 16)

“Even if UST wonthe UAAP

championship, ourteam won the

hearts of so manypeople and I

wouldn’t trade thatfor anything,”

Ateneo Blue Eagles Bid Adieu to UAAP Season 69 Dream (from page 16)

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huge improvement this year,”says Intal of his Co-Captain andfriend. “And Doug, well, you cannot call Doug butterfingersanymore,” he says wryly, referringto Kramer’s nickname-of-sorts inhis first couple of years in theAteneo. “They’re both going tohave great futures in basketball.Who knows? We may even beable to play on the same team…”

“To the Ateneo community,thank you very much for thesupport, the prayers, and thelove,” Intal says. Escalona, whohas spent nine years in theAteneo, says: “I never feel astaken care of than when I am inthe Ateneo. I am who I ambecause of my growth here.

I wanted to give it all back bywinning the championship,” headds, “but I’ll make the schoolproud one way or another.”Kramer almost waxes emotionalwhen asked for a message for theAteneo community. “I love myschool, the community, and myteam. I would not exchangeanything in my five years here foranything. I will never forget thepride I have within me because Iplayed for such a prestigiousuniversity. I will be carrying thisfor the rest of my life.”

ANIMO ATENEO! ONE BIGFIGHT!

loyolaschoolsbulletin16 Volume II, Number 5. October 2006

we build community we nurture hope

Mens sana en corpore sano. Asound mind in a sound body. Thisis what the Ateneo sportsprograms try to instill in all itsstudents. This is what student-athletes are all about. Most of ourstudent-athletes train at least threetimes a week on top of their heavyschool load. However, such is notthe case for our Ateneo Blue andLady Tankers.

In the sport called swimming,consistency is the most importantfactor, according to Blue & LadyTankers Coach and UniversitySwimming Program DirectorEdward Borja. Consistency, notjust in training but also in theirattitude towards the sport as wellas in academics, is something thatthe swimmers try to develop oncethey get into the team.

And this year, especially for theLady Tankers, consistency paid off.Both Men’s and Women’sSwimming team placed third in therecently concluded swimmingtournament of the UniversityAthletics Association of thePhilippines (UAAP).

For Coach Borja, another factorthat gave them the push was theconstruction of the LoyolaSchool’s swimming pool in the PEComplex. The “no-wave pool”gave the swimmers an edge intraining. “It also helped that the T’sof the pool are measured to anolympic size pool even if the onein LS is a junior olympic size,” saysCoach Borja.

This year’s teams were led by teamcaptains Lyllian Banzon for the

women and Jonas Ramos for themen.

The men’s team got five silvers (50-meter butterfly, 50-meter freestyle,100-meter butterfly, 100-freestyle,and 200-meter free relay), and 11bronze medals (50-meter butterfly,50-meter freestyle, 100-freestyle,100-meter backstroke, 200-meterbutterfly, 200-meter freestyle, 400-meter freestyle,2 0 0 - m e t e rmedley relay,

We pay tribute to the youngmen and women of TeamAteneo who gave ONE BIGFIGHT in the first semestersports of the UAAP Season69:

Blue Eagles, 2nd placeLady Eagles, 3rd placeBlue Tankers, 3rd placeLady Tankers, 3rd placeBlue Judokas, 3rd placeBlue Babble Battalion, 5th place

Thank you for making usproud!

Ateneo Blue EaglesBid Adieu to

UAAP Season 69DreamAs the UAAP Season 69 Men’sBasketball competition came toa close, the Ateneo Blue Eagleswere unable to realize theirultimate dream: this year’schampionship. The Hail MarySquad came up short against theUniversity of Santo TomasGrowling Tigers, 76-74, inovertime, in Game 3 of theFinals.

Coming into the finals via a 76-73 squeaker over the Ken Bono-powered Adamson Falcons, theEagles were upbeat. “We werevery excited,” recounts Co-Captain Mark Anthony Escalona,“the championship was up forgrabs—for us.” “We had a fewclose games coming into theFinals, and of course there wasthe not-so-good refereeing, butwe were still quite confident,”says Christopher John Tiu.

This confidence carried thempast the Tigers last September 24,2006, Game One of the Finals.The game was furiously intensethroughout all four quarters. TheTigers and their crowd werealready up and celebrating afterUST’s Allen Evangelista’s two-pointer swished in, giving them aone-point lead over the Eagles.After calling a timeout, the Eaglessent in Escalona, Intal, Co-Captain Douglas R. Kramer, Jose

Antonio Reyes, and ChristopherJohn Tiu on to the court, withEscalona inbounding at thehalfcourt area over a taller USTplayer. The pass went directly toKramer, who was freeunderneath the basket. For afraction of a second, thereseemed to be unbelieving silencein the frenzied venue, but as thefinal buzzer sounded, the madcheering had switched to the Blueand White side of the AranetaColiseum.

“I did not expect that we wouldwin after Evangelista’s last shot,”relates Co-Captain JohnChristopher Intal, “but when Isaw Coach Norman’s play, I knewwe had a chance.” Co-CaptainKramer adds, “After CoachNorman designed that play forme, I prayed that God would layhis hand on me so that I wouldbe composed and confidentenough to catch and shoot theball. I am so thankful that Godallowed me to take a big shot likethat.”

But the Eagles confidence, andmore, seemed to have beenwashed away by Game Two.Originally scheduled onSeptember 28, the second gamewas played on a Saturday,September 30 because ofTyphoon Milenyo. The extra two-

day layoff seemed to tell on theEagles. “We started out flat,” Tiufrankly states, “In the end, we didnot even come close [to theTigers].” UST had growled backand the score stood at 71-87 forthe boys from Espana.

“UST played a hell of a terrificball game,” says 2002 AteneoChampionship Team memberWesley Gonzales, “their playersplayed their hearts out.” Intalreluctantly, but honestly, agrees,“They wanted Game Two more,”he says, not without a hint ofwistfulness. “We thought we weregoing to win; we lost in alldepartments – rebounding, freethrows, everything.”

But the fight was not over for theBlue Eagles, and they marched onto Game Three.

The third and final game of theFinals was played out on aMonday, October 2, 2006. “Wewere still pretty positive cominginto Game Three,” Tiu states. “Iactually still felt confident that wewould be able to get back at themin Game Three. Yes, they won,”

thirdAteneo Blue Tankers splash to

Maria Paz Katrina K. Alejo, Athletica

Maria Ceres Atienza Lina, Athletica

15Page

More on theUAAPSeason 69Dreampage 15

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