october 18, 2012. cais boarding in canada 2012 agenda 2:30 - introductions and overview 2:50...

October 18, 2012

CAIS BOARDING IN CANADA 2012

AgendaAgenda

2:30 - Introductions and overview

2:50 - Marketing update and boarding video presentation

3:10 - Updates

3:30 - Project to Program?

Our HistoryOur History

“In order to be effective,strategy should involve

intuitive glimpsesof possibility”

- Henry Mitzberg


Our Vision

Why Canada?

Why Boarding?

How do you measure short-term and long-term success?

Collaborative eMarketing for Boarding Schools

A rising tide lifts all ships

October 24, 2009


2007/2008

2008/2009

2009/2010

2010/2011

2011/2012

2012/2013

5000

-507 students

Boarding Total Enrolment Comparison4814

4664

4404

4307

4154

4224


Guiding Principles

Collaboration

Engagement

Respect

Diversity

Transparency

Entrepreneurialism

Responsibility

Creativity

Sustainability

(Research)

BUSTING THE MYTHS ABOUT BOARDING

BUSTING THE MYTHS ABOUT BOARDING

CAIS BOARDING 2012CAIS BOARDING 2012

CAIS BOARDING IN CANADA 2012CAIS BOARDING IN CANADA 2012

Boarding Total Enrolment Comparison

Region 2010/2011 2011/2012 2012/2013

WEST 1646 1669 1695

CENTRAL 1917 1966 2022

EAST 591 589 590

TOTAL 4154 4224 4307

• Increase of 83 boarders (28 schools)

• Increase of 127 boarders, (26 CBP schools)

• Of our 26 schools• 7 decreased enrolment• 5 maintained• 14 increased


Year Total Canadian Boarding Students in

Canada

Total International Students in Canada

2011/2012 2175 2037

2012/2013 1992 2315

# Change -183 +278

Boarding Total Enrolment Comparison

• Canadian boarding student enrolments have decreased by 8%.

• International students now make up 53.7% of our boarding enrolment (an increase by 14%)


Canadian Enrolment

Region 2012/2013

WEST 991 (58%)

CENTRAL 743 (37%)

EAST 258 (44%)

TOTAL 1992 (46%)

International Enrolment

Region 2012/2013

WEST 704 (42%)

CENTRAL 1279 (63%)

EAST 332 (56%)

TOTAL 2315 (54%)


International Enrolment: BreakdownCountry # of Boarding Students

Studying in Canada% of International

Enrolment

China 560 24.19%

Mexico 298 12.8%

Hong Kong 182 7.8%

Germany 127 5.4%

United States of America 127 5.4%

Korea, South 105 4.5%

Taiwan 86 3.7%

Russia 56 2.4%

Japan 55 2.3%

Saudi Arabia 44 1.9%

• 10 countries make up 80% of CAIS boarding schools’ international boarding student enrolment.


New Boarding StudentsRegion Total New Boarding

Students 2012/2013Total New Boarding Students 2012/2013

Recruited by fee paid agents

WEST 691 139 (20%)

CENTRAL 827 296 (35%)

EAST 294 56 (19%)

CANADA 1812 491 (27%)

• Increasing use of fee paid agents by 3.5% from 2011/2012 to 2012/2013.

• New boarding students in 2012/2013 comprise 42% of total boarding enrolment.


Total Monies Paid to Agents 2012/2013Region Dollar amount paid

to agentsAverage per student

WEST $706, 720 $5,084

CENTRAL $1,305,779 $4,411

EAST $392, 230 $7,004

CANADA $2,404,730 $4,898

• In 2012/2013, CAIS Boarding Schools recruited 491 students through international education agents.

• The lowest commission feed paid to an agent for 2012/2013 per one student ranged from $500 to $10,000.


Financial Assistance 2012/2013Region $ of Financial

AssistanceAverage Award per

Student

WEST $3,437,220 $2,029.06

CENTRAL $9,162,183 $3,203,19

EAST $4,485,015 $7,601,72

CANADA $14,296,580 $3,345,01

• 78.4% of Financial assistance awarded by CAIS Boarding Schools per year is allocated to Canadian boarding school students.

• 2.8% of Canadian ex-pat families receive financial assistance.

• 17 CAIS Boarding schools offer Financial Assistance to international students, which accounts for a total of 18.6% of FA available to boarders in 2012/2013.


UpdatesUpdates

•MarketingMarketing•RecruitingRecruiting•Partnerships and Partnerships and ResearchResearch•Social MediaSocial Media


Recruitment

•CAIS present in seven countries in 2012/2013

• Two traditional market fairs (Bermuda and Mexico City)

• Three emerging market fairs (Turkey, Vietnam and Kazakhstan).

•CAIS will visit three emerging markets on behalf of CAIS Boarding Schools: Nigeria, Russia and Turkey.

•All but one CAIS boarding school participated in a CAIS recruitment event this year.


Agents

•3349 agents in our CAIS database. Of this group, 75 have been approved by our CAIS Agent List

•In 2011/2012, CAIS received 76 individual inquiries from agents about boarding schools in Canada.

•37 "general inquiries.” Of these, 131 school connections made

•39 inquiries were "specific.” Of these, 81 connections were made

•CAIS Fam Tour is on now!


Partnerships

•NEMR Roundtable Meeting

•Imagine Canada

•TABS


Research

•Boarding Parent Study - April 2012

•Australian Research Invitation - Brad Papworth

•Enrolment Report – November 2012


Social Media UpdateSocial Media Update


Social Media - Twitter


Social Media - Facebook


Social Media - YouTube


Boardingschools.ca


Project to Program?Project to Program?

• Membership Fee Membership Fee ChronologyChronology

• DiscussionDiscussion


October 2009

•In response to a 10% two year drop in CAIS boarding enrolment, the CBP was launched as a two year pilot.

•Cost $5000/school/year.

•The CAIS board agreed to support the CBP with the understanding that:

- The vast majority of schools would participate

- The CBP would be national in scope


September 2011

•CBP moved from two year pilot to two year project.

•A two tiered funding model was introduced. Basic fee: $4500, Premium fee: the equivalent of each individual school’s one boarding fee

•Fee range from $ 4,500 to $ 49,265.

•Of the 26, 18 premium members, 8 basic


September 2012

•CBP shifted to a single tier “progressive” fee model, based on the size of each school’s boarding enrolment.

•Fee range from $ 5,250 to $ 37,344,

producing $ 614,687 annual revenue.


September 2013

•CBP “progressive” fee model proposed again.

•Assuming there remains a collective enthusiasm to continue the project, a key question emerges:

How important is the long term sustainabilityof the CBP for CAIS and its member boardingschools?


Status Quo (membership optional)

Pro

• Schools maintain autonomy with their participation

• CBP may be more accountable to membership to demonstrate value


Status Quo (membership optional)Con

•Lack of certainty for planning

•Compromise of goodwill amongst membership. Non participating schools derive benefit in spite of sanctions (removal from CBP website, no data, no recruitment or agent promotion)


Con

•Sustainability may be compromised by prospect of:

• Less schools participating

• Less funding to deliver mandate

• Higher costs borne by less participants

• The project no longer compromises sufficient majority of CAIS boarding schools with a truly national scope

•Quantity and Quality of CAIS boarding school students may be compromised by prospect of less funding available.


Project to Program (membership compulsory for all CAIS boarding schools)

Pro

•Highly sustainable (planning more secure, revenue dependable, a longer term view and commitment)

•CAIS brand, reputation, quality of students enhanced for all CAIS boarding schools

•Goodwill enhanced amongst supportive members of the project. No longer would non fee paying CAIS members schools benefit.


Project to Program (membership compulsory for all CAIS boarding schools)

Con

•Loss of autonomy with participation

•CBP may become less accountable to membership to demonstrate value

•Goodwill compromised amongst less supportive members of the project

•Potential loss of CAIS school membership (All CAIS boarding schools would pay fee to remain in CAIS)


Discussion.

october 18, 2012. cais boarding in canada 2012 agenda 2:30 - introductions and overview 2:50...

Documents

boardingcais boarding

boarding schoolsa

total boarding enrolment

cais boarding schools

boarding video presentation3

canada 2012agenda2

visionwhy canada

total monies