october 13 - 15, 2015 time & life building, new york, ny ... · define a digital strategy...

October 13 - 15, 2015 • Time & Life Building, New York, NYluxury.wbresearch.com

Don’t miss our next event - See the details here!

Creating Connected Experiences. The Leading eCommerce & Omni-Channel Event For

Luxury Brand Innovators

Event Highlights

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Sponsorship Opportunities for Luxury Interactive 2016 Are Now Available!Contact: Susan Feigenbaum, Sponsorship Director at 1-646-200-7470 or [email protected]

Luxury Interactive is the leading branding & digital marketing summit for luxury executives. Over 300 decision makers gather annually to this “safe haven” to network and idea-share around challenges and opportunities in the digital luxury space.

Crossing The Channel: Bridging Digital Into Physical · Though there is a growing preference for online shopping, it has not

completely displaced the role of the bricks-and-mortar store

· Retailers should be thinking of ways to bring aspects of the digital experience in-store to fully cater to customer expectations

· The number one priority is connecting all communications between channels, so the customer experience is unified. Luxury brands need to define a digital strategy consistent with a physical strategy and positioning

Research Now Means Purchase: Moving The Luxury Customer In The Buying Journey · Mobile users have moved from researching and browsing products on

mobile to purchasing them, and that transactional behavior is particularly rising among fashion and luxury purchases

· As mobile trends increase, it is important luxury brands understand how to tweak their marketing strategies and presentations to the mobile user

· The luxury category often sees impulse buys—mobile devices play to this behavior and can be influenced by mobile ads

Combatting Showrooming In Luxury Fashion · With brands building an endless aisle, customers are less accepting of out-

of-stock items, thus brands need to share inventory across channels

· Customers are factoring into their decision making if a retailer offers bricks-and-mortar inventory search

· Shoppers also consider a sales associate’s ability to solve an inventory issue via mobile device to be a differentiating factor

For the ninth year, the 2015 conference brought together senior-level executives to tackle the industry’s central challenges:

1

2

3



Creating Connected Experiences - The Leading eCommerce & Omni-Channel Event For Luxury Brand Innovators






Speaker HighlightsConverting Data For Dynamic CustomizationKeiron McCammon, CTO, Moda Operandi

Key Learnings: Moda Operandi re-imaged and re-launched their entire eCommerce technology platform, website, and mobile app to create a high tech/high touch experience for today’s luxury consumer. Keiron showed the audience how he has taken the Moda Operandi shopping experience one step further by leveraging onsite behavior data to create a personalized site experience. His forward thinking and advanced techniques demonstrated how luxury brands can implement dynamic, online segmentation to better showcase tailored products, and move shoppers along the path to purchase by pushing personalized information.

Ready And Responsive: Barneys New York Re-Platformed WebsiteMatthew Woolsey, EVP, Digital, Barneys New York

In Spring 2015, Barneys New York redesigned three of its web sites with a mobile-first mindset for its customers. The goal—while boosting ROI—also boasted a customer-centric attitude. Matthew Woolsey walked the audience through the retailer’s decision to go responsive for a richer editorial experience and more personalized online touchpoints.

CMO Panel Discussion: Evolving The Role To Build Cross-Channel CollaborationJon Potter, CMO, Moët Hennessy

Buffy Sash, CMO, Alice & Olivia

Amy Chernoff, CMO, Gracious Home

With technology shaping luxury brands’ marketing plans, the world of the CMO has been drastically affected. There is a need to understand and adapt to eCommerce/digital strategies so it may boost business growth. The CMOs on this panel presented their strategies for doing just this, leading their brands to engage with customers in a more connective way by managing enterprise-wide marketing strategies leading to eCommerce sales.

Attribution Marketing: Targeted Messaging Beyond The Last ClickSarah Sathaye, Head of Traffic, SHOPBOP

As consumers browse and compare online, Sarah understands it’s imperative to keep track of their buying process to engage with them at their formed “judgement” points. By understanding customer behavior on channels, and being able to target them on those channels, Sarah has set SHOPBOP up for success. She showcased tactics implemented at SHOPBOP to analyze online components that build a sophisticated attribution system to identify purchase journey decisions.




“Luxury Interactive is an intimate event with a very open audience. I have never felt any hesitation to approach the C-level attendees, introduce myself, and have a quick conversation about what they have learned.”

- Mary Bennett Vice President, Digital & Commercial Partnerships Viceroy Hotel Group




A sponsor of Luxury Interactive could be any service provider, consultancy, or supplier that offers solutions to eCommerce professionals in the Retail industry.

Sponsorship is the best way to get your brand in front of the companies you’re targeting. We’ve got the decision-makers, and you have a solution they need – Your next big deal is a handshake away at Luxury Interactive.

See the benefits of sponsorship on the following page

Thanks to our sponsors & exhibitors:

Did you know:of b2b marketers find in-person meetings the most effective strategy in selling their products? 77%

Sponsorship




Your Reach As A SponsorAs a sponsor of the event, your brand gets guaranteed exposure before, during, and after the conference. Here’s how:

Your next client.

OUR LUXURY INTERACTIVE

DATABASE

SOCIAL MEDIA

WEBSITE TRAFFIC

AT THE EVENT

MEDIA PARTNERS

6,500 Contacts in Email Database

Speak onsiteto the whole

Luxury Interactive audience, demonstrate thought-leadership

Present your brand & solutions

via exhibition booths, roundtables, panels, and demos

Arrange meetingsafter receiving the event’s full

attendee list

3,000 More Contacts

researched by a dedicated

research team

17,612 Visits

11,084 Unique Visitors

42,774 Page views

62% New Visits





Innovative sales and marketing strategies are only part of what you’ll experience at Luxury Interactive. At the 2015 event, attendees:

1) Met with leading technology providers in the Solutions Lounge while sampling mini-cupcakes with champagne pairings

2) Relaxed with complimentary chair massages for a break between sessions

3) Networked with some of the top minds in luxury eCommerce and digital marketing at a classy and interactive cocktail hour

4) Took DJ lessons during breaks from Scratch Academy, creating a fun, interactive way to showcase other talent they may have been hiding

Your onsite Experience





Audience Snapshot

Total Attendees Speakers Companies287 79 179

Here’s who you would meet:Seniority

Job Function Industry

47%

33%

10% 8% 2%

24% 23% 21% 18%

9% 5%

50% VP/Director/Head of

15%C level/Founder/President

25%Senior manager/manager

10%Specialist/Analyst/Other

Executive Management

Marketing/eCommerce/Online

Brand Development/Design

Research/CRM

Other

Designer brands

Hotel Groups/Universities/Real State

Department Stores

Jewelry

Non-Store Retailers

Beauty and Cosmetics/Shoes




Sample Attendee List Company Job Title

American Express Sr. Relationship Manager

Apple App Store Business Management

Artistic Tile Inc. Founder & CEO

Barneys Executive Vice President of Digital

Bulgari Corporation of America Senior Manager Media

Donna Karan International Senior Vice President of Global Communications

Estee Lauder Executive Director

Frederick Goldman Inc Ceo

Hermes of Paris Inc Senior Vice President of Communications

Hilton Worldwide Senior Manager, Luxury Brands Marketing

Hyatt Hotels Corporation Director of Field Marketing - Luxury & Lifestyle Brands

Lexus National Manager, Digital & Relationship Marketing

MasterCard VP

Moët Hennessy USA Chief Marketing Officer

Rolex Digital Communication

Saks Fifth Avenue E-Commerce Senior Vice President

The Ritz-Carlton Hotel Company Senior Director, Luxury Brand Management

Tiffany & Co. Manager

Tory Burch Marketing Manager

Zeta Interactive SVP Sales and Marketing

Request the FULL attendee list here



mailto:sponsor%40wbresearch.com?subject=Please%20Send%20The%20Attendee%20List%20For%20Luxury%20Interactive


October 17-19, 2016 New York, NY

eTail West eTail East

Don’t Miss Out On The Next Event!

Our Related Events Include:

Contact Us About The Next Luxury Interactive Event

Sponsorship is now open for 2016



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About Worldwide Business Research (WBR)

We develop a forum to discuss the issues your customers/prospects care most about and the solutions and strategies that can help them leapfrog over their biggest challenges.

We’re a research and conference company with over 20 years of experience.

We now deliver over 100 quality networking and content focused conferences across the globe.

What began as a mere 12 conference operation has steadily grown into a well-established and reputable research and conference company with offices in London, New York, Toronto and Singapore.



october 13 - 15, 2015 time & life building, new york, ny ... · define a digital strategy...

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