Jeollanam-do Agricultural Research and Extention Services

INT'L BUSINESS DAY 10. 26 - 10. 28

Oct. 26 - Nov. 5. 2017

APPROVED

Exhibition approved by the Korean Government

3

Contents

Overview

3

Exhibition Features

4

Composition of Exhibition

5

Benefits for Exhibitors

6

Registration Information

7

Review of 2015

8

WHY JEONNAM!

10

Directions

11

AgricultureChangesthe World

OVERVIEW

● Title 2017 International Agriculture Exhibition Approved by the Korean Government● Theme Agriculture Changes the World.● Period Oct. 26 (Thu) - Nov. 5 (Sun). 2017. 11 days International Business Day Oct. 26 (Thu) - 28 (Sat). 3 days● Venue Jeollanam-do Agricultural Research & Extention Services

(Sanpo-myeon, Naju-si, Jeollanam-do, Korea)● Host Jeollanam-do Province● Organized by Jeollanam-do International Agriculture Exhibition

Organizing Committee● Scale 5 Themes with 11 Exhibition and Sales Halls /

20 Countries 380 Participants● Main Events Agricultural Technology Exchange Festival [ Business, Exhibitions, Seminar, Activities and Events ]● Sponsor Ministry of Agriculture, Food and Rural Affairs.

Rural Development Administration. NongHyup. Agricultural Organizations. etc.

4 5

● The Leading Agricultural Exhibition in Korea with a 15-year history and heritage

● Ideal Place to Share Cutting-Edge Technologies across the entire field of agriculture

● Integrates various farming-related businesses, exhibitions and events● Global Seminars for international exchange of technologies

■ Hosted by Korea Rural Economic Institute. Gwangju Jeonnam Research Center. Slow Food Korea. iCOOP Co-operative Institute. Korea Rural Community Corporation. etc.

● Special Events■ Open Discussion on Agriculture■ Farmer's Competition■ Urban-Rural Experience Exchange■ Standing Performance Program, etc.

★ The Only Agricuture Festival combines Interactive Businesses

EXHIBITION FEATURES COMPOSITION OF EXHIBITION

Theme of Sales and Marketing

Theme of Nong-Pung

Exhibition and Experience Hall

Theme of Mutual Exchange

Theme of Innovative Technology

● Theme of Mutual Exchange:The place where farmers and consumers meet directly■ Slow Food Korea, iCOOP Korea, etc.

● Theme of Innovative Technology:The story of the limitless value of sustainable agriculture■ Agri-Tech Hall, Organic Farming Hall

● Theme of Sales and Marketing: The Place of Mutual Business Exchanges■ Agri-Equipment Hall, Agri-Specialties from Domestic and

Overseas Hall● Theme of Nong-Pung:

Agricultural Trend, Expectation, Abundance, and Success■ �Agri-History Hall, Youth Entreperneurship Hall,

The Global Agricultural Promotion Hall

● Exhibition and Experience Hall:An exciting experience in nature■ Agri-Art Hall, Subtropical Botanical Garden, Animal Farm,

Harvest Fields

※ The schedule may vary depending on the circumstances of the organizing committee

6 7

● Booth Usage Fees (not including VAT)

Classification Unit Price

BoothIndependent booth USD 1,000 / booth

Assembled booth USD 1,800 / booth

Additional facilities(optional)※ Installation and usage

fees included

Electricity

DaytimeOnly

Single Phase 220V

orThree Phase

380V

USD 35 / kW

24 Hours USD 45 / kW

Internet (wired) USD 100 / port

Water Supply USD 250 / unit

※ Electricity supplied at no extra cost: 1kW

Independent booth example Assembled booth example(design and layout can vary)

REGISTRATION INFORMATION

BENEFITS FOR EXHIBITORS

● Opportunity to Participate the Export Fair■ Invitation of desired buyers for licensing meeting through pre-application■ Interpreting service is available■ Pre-scheduled 1:1 business matching service

● Support for Domestic and International Promotion■ Online promotion on websites, social media, news releases

● Opportunity to Attend Academic Events reflecting the latest trends■ International seminars of agricultural organizations and lectures

● Ch ance to Share Agricultural Technologies with Jeonnam Agricultural Research & Extension Services

■ Supporting technologies to expand businesses to the B2B market■ Chance to acquire information on advanced agricultural technologies from other

exhibitors

● Co operative Achievement with Major Government Agencies of Bitgaram City (Gwangju & Jeonnam Joint Innovation City)

■ Korea Rural Community Corporation. Korea Agro-Fisheries & Food Trade Corporation. Korea Rural Economic Institute. Food & Agriculture Officials Training Institute

● Independent Booths■ Provides exhibit space only to exhibitors

● Assembled Booths■ Provides regular booths for exhibitors’ convenience by the organizers■ Walls, signboards, side pillars, flooring, info-desk 1 set, round table 1 set,

electric outlet (1kW, 3-Outlet)

8 9

● 489 Participants for the Promotional and Exchange Events

● 24 Countries, 360 Buyers (domestic involved)

Classification Main Details

International Hall

● Cuba (Organic Farming), Japan (Graying-Society Agriculture), Taiwan (Pingtung-County Agriculture), China (High-Tech Agriculture), Israel (Irrigation Farming), Laos (Coffee Plantation), United States (Fertilizer Industry, etc.)

Korea Hall

● Organizations, Group Zones (Rural Development Administration, Korea Seed & Variety Service, Jeonnam City & County Council)

● Bitgaram City Zone (aT, Korea Rural Community Corporation, etc.)● Agricultural Distribution Zone (National Agricultural Cooperative

Federation, iCOOP: Living Cooperative Association, PIOLA, eBay Korea, Y-Mart, Soilove, etc.)

● Cutting-Edge Technology Zone: Paru Co., Ltd. KT, etc.● Agricultural Distribution Zone: Yedason, Lemon Table Korea, etc.

Agricultural Tool and

Equipment Hall

● Five Overseas Agricultural Equipment Manufacturers (KOSHIN, Kasei, Nippon, Kubota, Yanmar, Ferrari)

● Five Korean Agricultural Equipment Manufacturers (Daedong Industrial, Tong Yang Moolsan, Asia Tech, LS, Kukje)

● Overseas Agricultural Materials Suppliers (De Haan, EBBJ, Acadian, Netafim, BioGro)

● Korean Agricultural Materials Suppliers (Asia Seed, Kyung Nong, Young Il Chemical, FarmHannong)

Special Agricultural

Produce Hall

● Local produce, with its quality proven at other competitive exhibitions or recommended by organizations and associations, are displayed by item ■ Agricultural ventures, Strong Small Farm and other successful startup

companiesGreen

Livestock Hall

● Livestock products, with their quality proven at other competitive exhibitions or recommended by organizations and associations, are displayed by item

● Results from the Survey of Overseas Exhibitors and Buyers

Satisfaction with Exhibition Venue

Satisfaction with Promotional

Materials of Exhibitors

Satisfaction with Exhibition Schedule

Satisfaction with Promotion of Enterprises through

Exhibition

■Very satisfied■Satisfied■Fair■Dissatisfied■Very dissatisfied

33.3%

27.3%

12.1%

15.1%

12.2%

24.2%

30.3%

30.3%

9.1%

6.1%

30.3%

24.2%18.2%

24.2%

3.1%

30.3%

12.1%

12.1%

21.2%

24.3%

● Overall Evaluation of the Exhibition

Classification Percentage■90 to 100 11.6%■80 to 89 40.9%■70 to 79 26.8%■60 to 69 14.6%■Less than 60 6.1%

Total 100%

11.6%

40.9% 26.8%

14.6%

6.1%

● International Participants (27 countries, 111 enterprises)34

1111

655

43333

2222222

11111111

0 5 10 15 20 25 30 35

ChinaTaiwanJapanSpain

ItalyMalaysia

United StatesIsraelLaos

PakistanVietnam

ArgentineCanada

El SalvadorFrance

GermanyIndia

PhilippinesBrazil

ColombiaCubaChile

KenyaNepal

PortugalSri Lanka

United Arab Emirates

● Economic Achiments 2015

Economic Ripple EffectUSD 812,000,000,000

ChinaIndia

MalaysiaRussia

United StatesTaiwanJapan

CanadaPhilippines

JordanBangladesh

IraqNew Zealand

PakistanEl Salvador

ItalyLibya

MoroccoSaudi Arabia

ThailandTunisiaTurkey

United Arab Emirates

6523

13109

6655

32222

111111111

0 10 20 30 60 70

REVIEW OF 2015

18 mil.

289 mil.

347 mil.

156 mil. 1,695 person

Promotion of

production

Gain from

visitors

Added value

Gain from selling

products

Promotion of

employment

(Unit: USD, person)

10 11

WHY JEONNAM!

DIRECTIONS

48.8%(40,473ha)

28.8%(5,250ha)

54.5%(35,223ha)Total Organic

NoPesticides

● Utilizing Exclusive Infrastructure of Agricultural Organizations in Bitgaram Innovative City

6.5 km3.5 km

● Current Status of Increase of Organic Agricultural Materials Suppliers (freshwater snails, microorganism industry, organic fertilizers, etc.)

39

2004

59

2005

81

2006

101

2007

114

2008

146

2009

155

2010

174

2011

173

2012

193

20130

50

100

150

200

● Current Status of Export of 10 Agricultural and Fisheries Products in Jeonnam Province (pears, bell peppers, dried seaweed, abalone, etc.)

Yongsan Station Naju Station IAE Venue

Yongsan Station Gwangju Songjeong Station IAE Venue

12㎞

1h40mins 21㎞

● By Train

1h50mins

4hous

Seoul Gwangju IAE Venue

Busan Gwangju IAE Venue

Seoul Naju IAE Venue

● By Express Bus

3h30mins

3h30mins

20㎞

20㎞

13㎞

● Proven Eco-Friendly Space in Jeonnam Province compared to other areas in Korea (Based on the figure at the end of 2014)

(Unit: USD, %)

Naju Station

Bitgaram Innovative City International

Agricultural Exhibition Venue

Incheon International AirportSeoul

BusanGwangju

Gwangju Songjeong StationGwangju AirportHampyeong

Muan

Yeongam

Gwangju

HwasunNaju

Gwangju Express Bus Terminal

Naju Bus TerminalInternational Agricultural Exhibition Venue

Naju Station

Muan International Airport

Naju

2010 2011 2012 2013 2014 20150

50

100

150

200

250

300

199 mil.

23.2%▲

32.7%▲10.0%▲ 1.6%▲ 3.3%▲

9.4%▲

264 mil.290 mil. 295 mil. 285 mil.

235 mil.● By Airplane

Incheon Int'l Airport

GimpoAirport

GwangjuAirport IAE Venue

Muan International Airport IAE Venue

40mins 50mins 17㎞

53㎞

1508, Sanpo-myeon, Naju-si, Jeollanam-do, (58213), KoreaPhone +82-61-339-9200 Fax +82-61-336-2630E-mail iae@iae.or.kr Official Website www.iae.or.kr

International Agricultural Exhibition Organizing Committee