Oct 2014

I. Leadership in Strategic Segments

II. Television

III. Audiovisual Production

IV. Radio

V. Music

VI. Digital

2

Index

I. Leadership in Strategic Segments

3

• The leading TV channel in Portugal

• Pay tv channels TVI24 (news), TVI Ficção, +TVI, TVI Internacional and TVI Direct

• Top AV production player in Iberia

• Proven experience and results in various genres

• #1 Radio station (Radio Comercial) and #2 Radio network in Portugal

• Broad & diversified portfolio | Efficiency in reaching multiple targets

• Major Portuguese label

• 360º strategic approach with artists/music, inc. events

• IOL – the second largest internet portal in Portugal

• Leading sites, offering unique and differentiated contents

• Innovation in apps

I. Leadership in Strategic Segments

II. Television

III. Audiovisual Production

IV. Radio

V. Music

VI. Digital

4

Index

• Leader in prime time since 2000 and in all day since 2005

• Audience leader in the main genres (news, national drama, entertainment) and in the

main time slots

• Leader in TV channels’ online presence

• A solid and broad brand: TVI, TVI24, TVI Ficção, +TVI, TVI Internacional, TVI Direct

• Leadership as group of channels:

III. Television

5

Source GfK, jan-sep 14

All Day (%) UNIVERSE ADULTS

TVI channels 25,5 26,2

SIC channels 22,6 23,1

RTP channels 19,4 20,4

Prime Time (%) UNIVERSE ADULTS

TVI channels 28,2 28,7

SIC channels 26,5 26,9

RTP channels 18,3 19,2

iPhone iPad Android Macbook

III. Television

6

• 24hrs news channel

• Main multimedia screen in Portugal

• Sustained growth path since its launch (in 2009)

• Presence in all pay TV platforms

• Strong presence among the most relevant commercial targets

• Solid international presence

III. Television

7

• The best national drama, produced and broadcasted by

TVI and Plural

• Interactive and innovative solutions

• Exclusive contents and services

• Strong focus on entertainment

• Interactive and innovative solutions

• Exclusive contents and services

• National and international formats in entertainment,

drama, music, travel, culinary, among others

• TVI Internacional: Angola, Mozambique, Spain, France, Andorra,

Switzerland, Monaco, Luxemburg, United States, Porto Rico, Cape

Verde, Australia and New Zealand

• TVI24: Cape Verde, Mozambique, Angola

• TVI Ficção: Mozambique, Angola, France, Luxembourg

• +TVI: Mozambique, Angola

STRONG

INTERNATIONAL

PRESENCE

I. Leadership in Strategic Segments

II. Television

III. Audiovisual Production

IV. Radio

V. Music

VI. Digital

8

Index

IV. Audiovisual Production

9

• One of the major audiovisual production companies in Iberia

• Operations in Portugal, Spain, USA and Latin America

• High flexibility to produce various successful formats to different clients, target audiences (in

Portugal and abroad), genres and budgets

• Audience leading contents

• International Emmy award for “Best Telenovela” in 2010 (nominated for the same prize in 2012)

• Awarded “Best Producer” in Portugal in 2011, 2012 and in 2013

• Leadership and innovation in scenarios and image capture services for sports events

• Integrated approach to the audiovisual production segment, with modern and fully equipped

infrastructures

• Internationally awarded productions (series and movies – e.g. “Futbolín”, winner of a Goya

Prize, the Grand Prize by the New York International Children’s Film Festival and the awards for

Best Animation Movie and Best Original Music by “Prémios Platino do Cinema Iberoamericano”)

PLURAL

ENTERTAINMENT

I. Leadership in Strategic Segments

II. Television

III. Audiovisual Production

IV. Radio

V. Music

VI. Digital

10

Index

V. Radio

11

MEDIA CAPITAL

RÁDIOS

• Radio station audience leader in Portugal – Radio Comercial

• #1 radio among radios without national network – m80

• Consistent growth path in audiences

• Leadership on social media (Radio Comercial), with more than 1.2M fans on FB

• Associated with the most important music events in Portugal

• Several awards and recognitions from the public and the market

Contemporary hits

The best music from 2000

and beyond

Internet

Best hits from the70, 80 e

90’s

Jazz, Blues

Indie Music

I. Leadership in Strategic Segments

II. Television

III. Audiovisual Production

IV. Radio

V. Music

VI. Digital

12

Index

VI. Music

13

• Leader in the portuguese music market

• Leader in music compilations

• Artists management

• Major summer event in Algarve - Meo Spot (27 parties)|

National Surf Championship | Shows with renowned artists

• World Music Award for “World Best Selling Portuguese Artist”

(Tony Carreira); EMA for “Best Portuguese Act” (David Carreira)

• Recognized and awarded musicians

MEDIA CAPITAL

ENTERTAINMENT

I. Leadership in Strategic Segments

II. Television

III. Audiovisual Production

IV. Radio

V. Music

VI. Digital

14

Index

• Innovation and leadership in apps

• Development of apps for iPad, iPhone, Android, Nokia, Windows 8, Windows Phone and SmartTV

• Wide variety of video contents, especially in local drama, entertainment, sports and news

• Continuous innovation

• Partnerships with strategic companies

• Wide offer of thematic websites

• The major internet content producer in Portugal, strongly supported on self content made specially for online platforms

• Presence in the group buying sites segment, with Planeo

• Transmedia content development

• Awarded and internationally recognized websites

• 231,000,000 visits and over 2,050 million pageviews

• More than 1,800,000 app downloads

• Facebook: over 4.7 million fans in the several Media Capital’s pages

15

VI. Digital

Sources: Netscope, GMC, 1H14

www.mediacapital.pt