ocri technology and business opportunities in green it in

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Technology and business opportunities in Green IT in Ottawa Bill St. Arnaud [email protected] Unless otherwise noted all material in this slide deck may be reproduced, modified or distributed without prior permission of the author

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Business and Technology Opportunities in Ottawa in Green IT

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Page 1: Ocri technology and business opportunities in green it in

Technology and business opportunities in Green IT in Ottawa

Bill St. [email protected]

Unless otherwise noted all material in this slide deck may be reproduced, modified or distributed without prior permission of the author

Page 2: Ocri technology and business opportunities in green it in

Global Average Temperature

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2009 second warmest year ever

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Jan, Feb Mar 2010 warmest everThis is despite a solar sun spot minimum

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Climate Forecasts

MIT

> MIT report predicts median temperature forecast of 5.2°C– 11°C increase in Northern Canada

& Europe– http://globalchange.mit.edu/pubs

/abstract.php?publication_id=990

> Last Ice age average global temperature was 5-6°C cooler than today– Most of Canada & Europe was

under 2-3 km ice– With BAU we are talking about 5-

6°C change in temperature in the opposite direction in less than 80 Years

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Climate Change is not reversible

• Climate Change is not like acid rain, water management or ozone destruction where environment will quickly return to normal once source of pollution is removed

• GHG emissions will stay in the atmosphere for thousands of years and continue to accumulate

• Planet will continue to warm up even if we drastically reduce emissions

All we hope to achieve is to slow down the rapid rate of climate change

Weaver et al., GRL (2007)

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Climate tipping points

• USGS report finds that future climate shifts have been underestimated and warns of debilitating abrupt shift in climate that would be devastating.

• Tipping elements in the Earth's climate - National Academies of Science– “Society may be lulled into a false sense of

security by smooth projections of global change. Our synthesis of present knowledge suggests that a variety of tipping elements could reach their critical point within this century under anthropogenic climate change. “

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2009-10 Canada winter 4.2C warmer than average

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The Global ICT Carbon Footprint isRoughly the Same as the Aviation Industry Today

www.smart2020.org

But ICT Emissions are Growing at 6% Annually!

ICT represent 8% of global electricity consumption

Projected to grow to as much as 20% of all electrical consumption in the US (http://uclue.com/index.php?xq=724)

Future Broadband- Internet alone is expected to consume 5% of all electricity http://www.ee.unimelb.edu.au/people/rst/talks/files/Tucker_Green_Plenary.pdf

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The Global ICT Carbon Footprint by Subsector

www.smart2020.org

The Number of PCs (Desktops and Laptops) Globally is Expected to Increase from 592 Million in 2002 to More Than Four Billion in 2020

PCs Are Biggest Problem

Data Centers & Clouds Are Low Hanging Fruit

Telecom & Internet fastest growing

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IT biggest power draw

Heating,CoolingandVentilation40-50%

Heating,CoolingandVentilation40-50%

Lighting11%Lighting11%

IT Equipment 30-40%

IT Equipment 30-40%

Other6%Other6%

Sources: BOMA 2006, EIA 2006, AIA 2006

Energy Consumption World WideTransportation25%

Transportation25%

Manufacturing25%

Manufacturing25%

Buildings50%Buildings50%

Energy Consumption Typical Building

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Digital vs Traditional appliances

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• Half of ICT consumption is data centers

• In ten years 50% of today’s Data Centers and major science facilities in the US will have insufficient power and cooling;*

• By 2012, half of all Data Centers will have to relocate or outsource applications to another facility.*

• CO2 emissions from US datacenters greater than all CO2 emissions from Netherlands or Argentina http://bit.ly/cW6jEY

• Coal fuels much of Internet 'cloud,' Greenpeace says http://bit.ly/bkeSec

• Data centers will consume 12% of electricity in the US by 2020 (TV Telecom)

Source: Gartner; Meeting the DC power and cooling challenge

Growth Projections Data Centers

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Green IT Enabling Effect is Significant

• Can deliver carbon emission reductions five times size of sector’s own footprint by 2020

– 7.8 Giga-tons carbon dioxide equivalent

– Greater than US or China’s current annual emissions

• Key sectors include Transportation, Buildings, Industrial Processes, and Power

• No other sector can achieve this enabler effect !!

Source: SMART 2020: Enabling the low carbon economy in the information age, 2008

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Canada’s Green IT enabler effect

•ICT sector contributes one megatonne of GHG emissions or < 1% of Canada’s total

•Enabling effect estimated at between 19.1 – 36 MT of CO2e

•Telework, Car pools, Transportation logistics, Virtual Meetings, Smart Buildings & e-commerce

•Estimated financial benefit between $7.5 billion – $12.9 billion

Source: Industry Canada

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GreenStar –Clouds and Virtualization

Sandbox for developing “green” communications enabled applications, such as clouds, Web services, virtualization, dematerialization, sensors, etc.

Share infrastructure & maximize lower cost power by “following wind & sun” networks.

Develop benchmarking tools to earn CO2 offset dollars for university and ICT department

http://www.greenstarnetwork.com/

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GreenStar Network• World’s first zero carbon network• Nodes in Ireland, USA Spain and

Belgium to be added shortly• http://www.greenstarnetwork.com/

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Greenstar Team

18

iDeal

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Building a “5G” wireless network• Over 100,000 cell phone towers to be powered by renewable energy by 2012• Vertical axis turbines and solar• Existing 3G and 4G networks cannot handle data load• Need to offload data at nearest node or tower• New Wifi standards 802.11u allow for data handoff from 3G networks• WiFi nodes can be powered by renewable sources such as roof top solar panel

over 400Hz power systems or ethernet power• Cell phones also become sensors• SURFnet – Dutch R&E network to deploy

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Cap and reward – “gCommerce”

• Although carbon taxes or cap and trade are revenue neutral, they payee rarely sees any direct benefit

– No incentive other than higher cost to reduce footprint

• Rather than penalize consumers and businesses for carbon emissions, can we reward them for reducing their carbon emissions?

• Carbon rewards can be low carbon services and products delivered over broadband networks such movies, books, education, health services, collaborative education and research technologies etc

• Carbon reward can also be free services (with low carbon footprint) such as Internet, cellphone, fiber to the home, etc

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What are carbon offsets?• Many claims of energy savings can only be proven through rigorous process of

carbon measurement (ISO 14064)

• Now required by many financial auditors to verify internal green processes e.g. TD bank– Also critical for compliance with EPA and government regulations– E.g. Most universities in the US must report as they emit over 25,000 tons– Can also be used for internal trading and with customers or external markets

• Carbon trading currently almost dead - Two types of markets– Regulated markets – Alberta, BC , Europe and New England– Voluntary markets – Air Canada, Chicago, etc

• Companies or individuals buy carbon offsets from projects that remove or reduce carbon– Planting trees, building hydro dams, installing energy efficient processes, etc

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The Carbon Economy• $500 billion - Value of low-carbon energy markets by 2050

• $100 billion - Demand for projects generating GHG missions credits by 2030

• Global carbon market expected to grow 58% this year to $92 billion

• Carbon market could be worth billions for telecoms & IT

• Green Telecom market $122 billion by 2014– http://green-broadband.blogspot.com/2010/07/green-telecoms-maket-is-

expected-to-be.html

Source: ClimateCheck

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Do your ISO 14064 NOW!• Many governments demanding “green” compliance on RFPs

– UK government shadow RFPs

• ISO 14064 products and services will be eligible for government funds– New Quebec $60m Green IT program– Rumoured Green IT gas tax in Quebec

• Next Y2K will be CO2K !!– Businesses and governments will have to upgrade computer systems to be

14064 compliant

• Learn how to do private trading of offsets with customers– New revenue stream for ICT products

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Final remarks• The problem we face is NOT energy consumption, but carbon emissions

• Think carbon, not energy

• We must start addressing climate change now – not in 2050 or 2020

• 80% reduction in CO2 emissions will fundamentally change everything we do including universities and networks

• Huge potential for innovation and new business opportunities for green communications enabled applications because 30% of energy must come from renewable sources

Page 25: Ocri technology and business opportunities in green it in

Let’s Keep The Conversation Going

Blogspot

Bill St. Arnaudhttp://green-broadband.blogspot.com

Twitter

http://twitter.com/BillStArnaud

E-mail list

[email protected]