oclc report: sharing, privacy and trust
DESCRIPTION
This is a brief presentation on social networking and the OCLC report on Sharing, Privacy and Trust and how that can be applied to non-profits.TRANSCRIPT
Michael Sean Gallagher, Aluka User Services1
OCLC Report on Sharing, Privacy and
Trust in Our Networked World: Key
Findings for Aluka
2008.01.18 Michael Gallagher, Aluka User Services
Michael Sean Gallagher, Aluka User Services2
Introduction
This presentation will
1. define social networking and social media sites 2. discuss OCLC3. outline Sharing, Privacy and Trust in the Networked World4. provide OCLC conclusions5. brainstorm relevance for Aluka
Michael Sean Gallagher, Aluka User Services3
Definitions
1. Social networking sites• Web sites primarily designed to facilitate interaction
between users who share interests, attitudes and activities Facebook, MySpace
• 2. Social media sites• Web sites that allow individuals to share content they
have created. Although there is interaction, the primary purpose is to publish and share content Youtube, Flickr
Michael Sean Gallagher, Aluka User Services4
What is OCLC?
Online Computer Library Center
What do they do?
Dedicated to the furthering of access to the world’s information
and reducing information costs.
What do we know them for?
World Cat, Dublin Core, and this study
Where can I find them?
In Dublin, Ohio, or at http://www.oclc.org/
OCLC
Michael Sean Gallagher, Aluka User Services5
Sharing, Privacy and Trust in Our Networked World
Study explored:1. User practices and preferences on their favorite social spaces2. User attitudes about sharing and receiving information on social spaces, commercial sites and library sites3. Information privacy: what matters and what doesn’t4. Librarian social networking practices and preferences
Michael Sean Gallagher, Aluka User Services6
Sharing, Privacy and Trust in Our Networked World
Time Frame• December 7, 2006, and February 7, 2007
Respondents• 6545
Completed surveys• 6163
Age Range• All respondents were 14 years or older,
range from 14-86Location• USA, UK, Canada, France, Germany,
Japan
Michael Sean Gallagher, Aluka User Services7
OCLC used the following statistics as background:
Canada United States
Japan France Germany United Kingdom
Population (2007)
32 440 970 301 967 681
128 644 345
61 350 009 82 509 367 60 363 602
Internet Users as % of Population
67.8% 69.7% 67.1% 53.7% 61.1% 62.3%
User growth(2000-2007)
73.2% 120.8% 83.3% 287.4% 110.1% 144.2%
Sharing, Privacy and Trust in Our Networked World
Michael Sean Gallagher, Aluka User Services8
Sharing, Privacy and Trust in Our Networked World
Why were the French such late adopters?
Michael Sean Gallagher, Aluka User Services9
Sharing, Privacy and Trust in Our Networked World
Demographics of RespondentsUSA
1801Canada
921France
821Germany
846Japan
804UK
970
0200400600800
100012001400160018002000
Michael Sean Gallagher, Aluka User Services10
Sharing, Privacy and Trust in Our Networked World
Age of Respondents
14-21 20%22-49 53%50+ 27%
14-2122-4950+
Michael Sean Gallagher, Aluka User Services11
Sharing, Privacy and Trust in Our Networked World
0%5%
10%15%20%25%30%35%40%45%50%
Urban Suburban Rural
UrbanSuburbanRural
Demographics of Respondents
34% Urban33% Rural31% Suburban
Michael Sean Gallagher, Aluka User Services12
Findings
Use of social networking and media websites:• Five social spaces are in
the top ten global Web sites, including MySpace, Wikipedia, and YouTube
Use of these sites is growing at exponential rate• YouTube had over 188
million visitors in June 2007, up over 280% in one year
Traffic Rank
Name % of global users who visit site
Page views per user
1 Yahoo 25.9% 13.8
2 MSN 24.4% 6.9
3 Google 24.2% 6.1
4 YouTube 12.9% 12.4
5 Windows Live
17.8% 5.9
6 MySpace 4.9% 36.0
7 Orkut 2.9% 33.1
8 Baidu 4.5% 12.8
9 Wikipedia
6.6% 5.2
10 Facebook 2.6% 32.0
Michael Sean Gallagher, Aluka User Services13
Findings
According to http://alexa.com/
Michael Sean Gallagher, Aluka User Services14
Findings
Who uses social networking sites?
0%
5%
10%
15%
20%
25%
30%
35%
40%
Canada US Japan France Germany UK
Michael Sean Gallagher, Aluka User Services15
Findings
YouTube is the top social media site
0%10%20%30%40%50%60%70%80%90%
100%
Michael Sean Gallagher, Aluka User Services16
Findings
Age Segment
May-06(000)
May-07(000)
Percent Change
Persons:12-17 1,628,000 4,060,000 149%
Persons:18-24 5,674,000 7,843,000 38%
Persons:25-34 1,114,000 3,134,000 181%
Persons:35+ 5,247,000 10,412,000 98%
Michael Sean Gallagher, Aluka User Services17
Findings
The Web Community has moved from using the Internet to creating it• 16% of Internet users used
blogs in 2005; 50% in 2007
0%
10%
20%
30%
40%
50%
60%
Canada Japan Germany
Michael Sean Gallagher, Aluka User Services18
The Web Community has moved from using the Internet to creating it• 25% of the respondents have
created web content (via social networking sites, blogs, or posted on chat rooms)
0%
5%
10%
15%
20%
25%
Canada US Japan France Germany UK
Michael Sean Gallagher, Aluka User Services19
Findings
Web users have become as experienced as digital natives• Nearly 90% of the total general public have used the
Internet for more than four years
No discernible difference between urban, rural or suburban demographics; the differences occurred at national levels
The general public is more likely to have used a social networking site (28%) than to have searched for or borrowed items from a library website (20%)
Michael Sean Gallagher, Aluka User Services20
Findings
Social networking site users are active users• 39% log in daily
Social networking site users are loyal• just 16% have stopped using a social network site in the
last 24 months
56% of college students use social networking• User base of tomorrow (and maybe today)
My friends or colleagues use the same site is the top criteria in using a social networking site (66%)• find a few early or vocal adopters and you have a network
Michael Sean Gallagher, Aluka User Services21
OCLC Conclusions
Social Networking = Messy Participation
Messy participation refers to users interaction with and creation of the Web
It is often chaotic and disregards rules and easy classification
Messiness is to be encouraged
Messiness=Interaction=Use
Michael Sean Gallagher, Aluka User Services22
OCLC Conclusions
Libraries=Books• Users associate libraries with books, rather than with
2.0 applications
Users who have visited a library website
0%5%
10%15%20%25%30%
Michael Sean Gallagher, Aluka User Services23
OCLC Conclusions
In the future,
Users will not view sites as social sites; that distinction will be goneSocial networks will be ubiquitous(Digital) libraries must expand their social activitiesWebsites must allow users to easily share and create content and collaborate with others
Michael Sean Gallagher, Aluka User Services24
Relevance for Aluka
Is this all just a fad?Does Aluka have a need for this? What are other ways to create a community?What interactive tools could we offer in the long run?Who is our audience?How can we manage this?
Michael Sean Gallagher, Aluka User Services27
Thank you. Michael Gallagher
Aluka User Services
100 Campus Drive, Suite 100
Princeton, New Jersey 08540
Tel: (609) 986-2268