ochromeni strachem aneb jak vydělat na krizi - jan mrázek, adastra group
TRANSCRIPT
Paralysis by Fearor
How to Profit From the Crisis
Dr. Jan Mrazek
President, Adastra Group
Slide 22
Paralysis by Fear: History
� People are often paralyzed by the fear of things
outside their normal experience.
� 1519: Hernán Cortés lands in Mexico. Surprised
and frightened by horsemen and cannon,
Montezuma, the emperor of Tenochtitlan, the
greatest city-state of the time, sent gifts and
refused to face the intruder until it was too late.
� 1910: Halley’s Comet makes one of its regular
visits to the Earth. After news reports of deadly
gases from the comet’s tail, there is widespread
panic: suicides, farmers and miners refusing to
work, people buying “comet pills” to counter any
effects of the comet…
� 2009: reacting to reports of an economic
recession…
Slide 33
The New Economic Disorder
� For many sectors, the news is alarming:
home foreclosures, bank failures,
unemployment, automotive industry
meltdown, etc.
� Terms such as “downturn,” “recession,”
“depression” fill the daily news media.
� Will the economy recover? When?
Slide 44
How Executives Are Responding
� Fear makes things worse
� The fear of economic disaster has exacerbated the economic downturn
� Reduced budgets, concentrated decision-making
� Tighter internal budgets concentrate decision-making power into a few hands
� Key positions eliminated or temporarily stripped of their decision-making power
� Communication vacuum undermines productivity
� For example, decisions on layoffs and restructuring are made by a limited circle,
and are released only at the last minute
� Organizations are PARALYZED BY FEAR
� Prone to making costly mistakes, they show signs of being unable to capitalize on
opportunities inherent to a shifting economic situation.
Slide 55
New Economic Opportunities
� Services cost less
� Wider availability of skilled service
professionals
� Consider new engagement models with
vendors:� offshoring
� outsourcing
� cost sharing
� Forward-thinking, creative executives can
make a difference� capture market share
� make important changes to business
processes and structures.
� EXAMPLE: Wal-Mart’s continued success
through their competitive advantage, in part
due to robust Business Intelligence systems.
Slide 66
Meeting the Challenge
� How to sell a solution internally and get budget
approval in the face of cuts:
� Reform the approval process
� Traditional approval processes do not work well, even in
good times.
� Develop responsive projects
� Include end users in decisions
� New alliances internally
� Right-thinking leaders
� New vendor alliances
� Expertise and resources to develop solutions that will prove
value in the short term, and keep producing value into the
long term.
� Cost effective alternative to costly internal teams
� Fear must be met with creativity, grit and determination.
Slide 77
Leadership Through Crisis
� Leaders are made by meeting challenges,
not by managing them.
� Bold and timely action is rewarded by:
� higher market share
� higher value for new investments
� increased individual visibility
� Return on investments made during the
crisis will be much higher than on
investments made later.
� Many opportunities in
Business Intelligence
� Benefits:
� Sufficient, timely, and
quality data
� Quality analysis
proactive BI
� Organizations harnessing
better BI will emerge the
winners.
Slide 88
Thank you…
ADASTRA GROUP Europe
Karolinská 654/2
186 00 Praha 8
Tel.: +420 271 733 303
ADASTRA GROUP North America
8500 Leslie St., Suite 600
Markham, Ontario, L3T 7M8
Tel: +1 905 881 7946