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COMPANY INTRODUCTION NEEQ 430617

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Page 1: Oceans Introduction 2015 -New

COMPANY INTRODUCTION NEEQ:430617

Page 2: Oceans Introduction 2015 -New

Background

Founded in 2006 OCEANS Marketing have now achieved its goal to position itself as China’s leading sports marketing agency in sports

entertainment.

Our success has been achieved through our leadership & expertise gained from our international marketing experience, global clients and

engrained network through the sports industry in China.

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Core Value

• SPORT has nowadays become a relevant social phenomenon and we have the moral duty to

change its concept, to foster its practice and to take care of its execution and delivery

• SPORT and all its s trictly connected physical activity have a direct relationship with people’s

health and wellness and are a relevant factor for integration, socialization and the sharing of

social culture.

• SPORT plays a central role in the education and training of young people and should be

considered as a lever for social value development

OCEANS is committed to support sport growth and enhance its power

to benefit the society, by Marketing the Excitement of it.

Page 4: Oceans Introduction 2015 -New

Beijing Office(HQ)

Shanghai Office

Guangzhou Office

Chengdu Office

Company Structure

* OCEANS is holding share of the And Oceans Sports Ltd. along with southern China’s biggest media group – Nanfang Media Group

Marketing& Sales

Partnership & Business Development

Sponsorship Management

Media & PR

Strategy& Development

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Core Business

1-Sports Property Management

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Core Business

3-Media Rights Acquisition & Sales

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OCEANS Core Business- Operations

Planning & Strategy

PromotionStrategy

Business Strategy

Competition

Implementation

Communication with brands

Communication with propertie/resources

Communication with media and government

OCEANS Marketing - One stop service

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OCEANS Core Business- Sports Sponsorship Consultancy

Page 10: Oceans Introduction 2015 -New

OCEANS CASES- Property Management

Sponsorship

Consultancy

Medias & PRProperty

Management

Page 11: Oceans Introduction 2015 -New

Property Consultant 2014

OCEANS Cases- Chinese Football Association

Prospected the business development status of the properties of CFA

Researched the business development of developed national football associations

Analyzed the market value of CFA properties

Redesigned the business system and repackaged the properties for business development

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OCEANS Cases- Japan-China Youth Development Partnership

Analyzed the business opportunities of Japanese football clubs

Negotiated and signed the youth development partnership with Chinese

football clubs on behalf of Japanese football clubs

Providing assistance to Japanese coaches with visa application etc.

Youth Development Partnership 2014

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ChongqingLifan

Shanghai Shenxin

Changchun Yatai

Dalian Aerbin FCHarbin Yiteng

Chinese Super League

China League One

OCEANS Cases- Chinese Football Clubs

Fan building • Prospected the awareness and recognition of football clubs• Repositioned the club and rebuilt the clubs’ culture• Planned and executed the game-day and non-game-day events

Media Service• Partnered with local media to increase the clubs’ media

exposure• Assisted the clubs in managing PR events

Business Developing• Provided the business consulting service for the clubs• Contracted the ticketing with clubs and rebuilt the ticketing

system

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Generate information about club’s existing public image through market research

Re-design, plan and manage club’s brand image

Conduct match day theme functions and fan engagement activities

Provide overall market strategy including commercial development and ticketing

Club Development Partner 2014 - Present

OCEANS CASES- Chongqing LIFAN F.C

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One of China’s most prestigious Football clubs: 4x Super League & CFA Cup

Champions

Club’s brand image planning and management

Nationwide and local media management

Match Day fan engagement activities

Implementation of new ticketing strategy and stadium re-brand

Sponsorship sales and delivery

Club Development Partner 2013 - Present

OCEANS Cases- Shandong Luneng F.C

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Exclusive consulting agency for market development in China

Establish and manage the fan clubs in China

Media liaison & PR

Establish and maintain the clubs government relationship in China

Source, manage and activate Chinese commercial partners

Coordination for club’s future visit to China

Club Development Partner 2012 - Present

OCEANS Cases- Juventus F.C

Page 17: Oceans Introduction 2015 -New

Tour Consultant

Appointed by FC Barcelona as its official China Tour consultant

Promoter search and signing for the Barca vs. Beijing Guo’an in Bird’s Nest

Tour sponsorship sales

Match-Day organization

Media Coordination

OCEANS Cases- FC Barcelona China Tour 2010

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Event promoter & organizer 2015

OCEANS Cases- Chengdu Futsal Football Association

Exclusive Official promoter of Chengdu Futsal Football Association(CDFFA)

Managed the marketing development and we-media development of the CDFFA

Promoted the Chengdu Five-A-Side Football League of the CDFFA

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Service Provider

FIFA assigned Oceans as the official service provider

Helped manage FIFA/government relationship and communication

Helped FIFA service all its commercial partners in China

Helped FIFA with all media and communication management

Supervised all event organization

OCEANS Cases- FIFA Women’s World Cup 2007

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Official promoter and marketing partner for the Euroleague China Tour

Media strategy, event promotion & government relations

Commercial sponsorship and ticketing strategy

On site operations, game delivery and execution

Property Owner & Host 2013-2017

OCEANS Cases- EUROLEAGUE China Tour

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Joint venture with Nanfang Media Group (Southern China’s biggest media group) who will

be sole promoter for the GZ WTA Open for the next 5 years

On site operations, game delivery and execution

Media strategy, ticketing, government relations and sponsorship

Property Owner & Host 2013-2017

OCEANS Cases- Guangzhou WTA Open

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Official promoter and marketing partner for 2015 Chengdu ITF Junior Masters

Event management and business development

Media strategy, event promotion & government relations

Commercial sponsorship and ticketing strategy

On site operations, game delivery and execution

Event promoter & organizer 2015

OCEANS Cases- ITF Junior Masters

Page 23: Oceans Introduction 2015 -New

Official promoter and organizer of 2015 Xinmin Evening News Cup

Built the business development system of this event

Media strategy, event promotion and event operations

Partnered with football clubs to increase added value of this event

Event promoter & organizer 2015

OCEANS Cases- Xinmin Evening News Cup

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Worked closely with Hangzhou Sports Bureau, Jiande

Government and C9T league to promote the event

Media strategy, event promotion & government relations

Commercial sponsorship and ticketing strategy

On site operations, game delivery and execution

Event promoter & organizer 2014-2017

OCEANS Cases- C9 Collegiate Dragon Boat Race

Page 25: Oceans Introduction 2015 -New

OCEANS Cases - Chengdu Light Run to 2015

Event Promoter & Organizer 2015

Official promoter and organizer of Chengdu Light Run to 2015

Media strategy, event promotion and event operations

Integrated the running with concert to attract more participants

Page 26: Oceans Introduction 2015 -New

Promoter for MU tour in Shanghai 2012 summer

On site operations, game delivery and execution

Media strategy, event promotion, ticketing & government relations

First time in 13 years achieved a full stadium at Shanghai Olympic stadium

Promoter, Event Owner & Host

OCEANS Cases- Manchester United China Tour 2012

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Tour Consultant

Government sanctions clearance

Opponent search, negotiations and stadium booking

Implemented media strategy, event PR & government relations

Implemented ticketing strategy

Match day operations

OCEANS Cases- Real Madrid China Tour 2011

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Promoter, Owner & Host 2011

Acquired ownership of Lhasa Marathon 2011

Communication strategy

Runners registration & organization

On-site delivery

Sponsorship sourcing, government relations and event operation

OCEANS Cases- Red Bull Lhasa Marathon

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OCEANS Cases- AUDI A3 Cup (Beijing)

Overall event management

On site operations, game delivery and execution

VIP and hospitality initiatives

Event organizer 2014

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Understanding of the brand needs

Project preparation and execution

Implemented the event in five target cities

PR and Promotion

Consultant & Organizer

OCEANS Cases-2008 NISSAN PIVOT Cup

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OCEANS CASES- Sponsorship Consultancy

Sponsorship

Consultancy

Medias & PRProperty

Management

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Assisted FAW-VW with insight in Chinese sports market and identify suitable properties to meet

the company’s needs

Negotiated rights package on behalf of FAW-VW with INRONT to finalize FAW-VW’s sponsoring

right with Chinese Basketball Association (CBA) and Team China

Signed 3-year sponsorship deal with CBA and Team China

Assisted FAW-VW in sponsorship activation including online & offline activities

Sponsorship Consultancy 2014-2017

OCEANS Cases- FAW-VW Sponsorship

Page 33: Oceans Introduction 2015 -New

Helped DHL analyze the sports market for suitable properties

Helped DHL negotiate and finalize rights package with Chinese Super League (CSL)

Signed 3-year sponsorship deal with CSL on behalf of DHL

Assisted DHL in sponsorship activation including online & offline activities

Conducted onsite and media supervision to ensure full rights delivery and execution

Planned and managed the DHL PR events

Sponsorship Consultancy 2014-2017

OCEANS Cases- DHL CSL Sponsorship

Page 34: Oceans Introduction 2015 -New

OCEANS Cases - TOSHIBA Hangzhou Greentown Sponsorship

Analyzed the needs and marketing objectives of Toshiba

Assisted Toshiba in negotiating and finalizing rights package with Hangzhou Greentown FC

Assisted Toshiba with sponsorship activation including online & offline activities

Managed the Toshiba grass-root football events

Sponsorship Consultancy 2014

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OCEANS Cases- ANA Sponsorship

Analyzed the needs and marketing objectives of the ANA

Assisted ANA in negotiating and finalizing rights package

Assisted ANA with sponsorship activation including online & offline activities

Managed the ANA we-chat promotion and on-site hospitality events

Sponsorship Consultancy 2014

Page 36: Oceans Introduction 2015 -New

OCEANS Cases- BMW 11

PR & Branding Consultancy 2014-2017

The BMW J11 Project is BMW’s support to its China Joint Venture Partner: Auto

Brilliance, In relation to Auto Brilliance’s new brand (Hua Song) & new MPV product’s

(J11) marketing.

360 Degree marketing consultation

PR Communications Strategy

Media Relationship Mgt

Event Conceptualization & Planning

Auto Brilliance Staff Training

Page 37: Oceans Introduction 2015 -New

Analyzed the needs and marketing objectives of Tencent Weibo

Prospected the interest and internet-using habit of football fans

Helped Tencent Weibo analyze the suitable football players

Helped Tencent Weibo finalize the endorsement deal

Player endorsement Consultant 2012

OCEANS Cases- Tencent Weibo

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Helped Toshiba analyze the sports market for suitable properties

Helped Toshiba finalize rights package and become the title sponsor of the CFA

Cup

Helped Toshiba ensure full rights delivery and execution

Helped Toshiba activate sponsorship through kids program, match day

distribution of branded promotional tools and CSR activities

Helped CFA to establish part of the live match broadcasting in order to maximize

Toshiba’s media exposure

Sponsorship Consultant 2011 - 2013

OCEANS Cases- TOSHIBA CFA Cup

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Analysis of KM’s marketing challenges, objectives, etc.

Recommendation of properties suitable for the marketing platform

On-site supervision to ensure rights delivery and sufficient media exposure of branding information

Activation of rights and benefits for realization of marketing objectives and maximum return on

investment

Sponsorship Consultant 2011 - 2016

OCEANS Cases- KONIKA MINOLTA & CBA

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Understanding of brand needs and objectives

Analysis and recommendation of a suitable sports resource.

Helped to make diving athlete Guo Jingjing the brand spokesperson

Responsible for sponsorship rights review and contract negotiations

Contract enforcement

Assisted brand to plan press conferences and other PR activities

Consultant

OCEANS Cases- TOSHIBA and Guo Jingjing

Page 41: Oceans Introduction 2015 -New

Sports Marketing Consultant 2007 - 2009

Helped Fed Ex analyze the sports market for suitable properties and concepts

Created the concept plan for “Team FedEx” 2007-2009

Helped select, sign and activate endorsement sponsorship with the 5 best athletes

from within Asia

Leveraged brand recognition of the client through the sport marketing campaign

OCEANS Cases- Fedex & 2008 Olympics

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OCEANS CASES- Medias & PR

Sponsorship

Consultancy

Medias & PRProperty

Management

Page 43: Oceans Introduction 2015 -New

OCEANS PR Cases- C9 Collegiate Dragon Boat Race

Services: Press conference, welcoming ceremony, dinner, full media coverage to promote event

Main Media Partners: Zhejiang TV, City Express, Sina, Sohu

Page 44: Oceans Introduction 2015 -New

OCEANS PR Cases- Guangzhou WTA Open

Services: Press conference, welcoming ceremony, dinner, full media coverage and promotionMain Media Partners: Southern Metropolis Daily, Guangdong Sports, PPTV, LeTV, 3G portal

Page 45: Oceans Introduction 2015 -New

OCEANS PR Cases- Euroleague Asia Tour

Services: Press conference, welcoming ceremony, dinner, full media coverage and

promotion

Main media partners: Slam, Sports Illustrated, City Express, CCTV5, 3G portal.

Page 46: Oceans Introduction 2015 -New

OCEANS PR Cases- Media Platform Operation Management

Weibo & Wechat Account Management for Competitions or Athletes

Event information diffusion, topic creations, viral videos...

Community forums and Advertorials

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OCEANS PR Cases- Media Reports

Services: Event promotion, conference pass distribution, media reports

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OCEANS PR Cases- On Site Activities

Press conference, welcoming ceremony / exhibitions and forums

Meetings / Events Press Conference

Media invitation, data preparation, photography, pass distribution

Known host invite

Dinner / Welcoming ceremony

Forums, round tables

Exhibitions

Page 49: Oceans Introduction 2015 -New

OCEANS Medias Resources- List of Medias

Media Type: Key Cooperation media (newspapers, magazines, television, new media,

online media)

(Broadcast media, etc.)

Sports TV Platforms

15 Cities Newspapers Union

4 Internet Portals

Page 50: Oceans Introduction 2015 -New

OCEANS Medias Resources- Personalities

Industry opinion leaders: CCTV famous show hosts and sports celebrities

Zhang Bin, Liu Jianhong, Yu Jia and other famous sports show hosts

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Media Rights Distribution

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THANK YOU!

801 Tower C, First Shanghai Center39 Liangmaqiao Road, Chaoyang District,

Beijing 100125,ChinaTel: +86 10 6598 9276Fax: +86 10 6598 9254

Email: [email protected]