observe what's in store
TRANSCRIPT
Observe what’s in Store
Paul Cestnik
Calm exuded
• Colorful display of teas
• Passionate salespeople
• They know their tea
• No place to sit
• Smells nice
Opportunities
• Clearer pricing
• A bar to sit at
• A couple of small tables
• Honey for sweetening
Crazy Canucks
• Overwhelming - so much stuff
• Everything including the kitchen sink
• Who can I ask for help?
• What’s with the money?
• Hot dogs
Opportunities
• Better signage
• Better organization
• More staff
• Better uniforms
Local Lumber Yard
• Friendly, neighborly
• Knowledgeable staff
• Un-sexy
• Basic
Opportunities
• Extend range of products
• Bright shirts so you can find helpful staff
• Hot dog stand
• How-to sessions
Hip
• Great place to hang out
• Cool, calm, quiet, stylish
• One stop shop for books, gifts, music & stationary
Opportunities
• Extend range of cool gifts
• Leverage the “unplugged” lifestyle
• Uniforms so I can find people to help
• Set up book clubs
Big Box meets Hockey
• Vast – and clean, not like a locker room at the arena
• HUGE selection
• Jocks for staff, smart ones
Opportunities
• More inviting front door
• Add some fun: indoor shooter pad, videos of old games, hockey music
Think like a traveling shopperTo see the opportunities for growth