obod overview
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OBOD Overview. Mission Statement - PowerPoint PPT PresentationTRANSCRIPT
OBOD Overview
Mission StatementTo accelerate the expansion of sustainable broadband access and
adoption in the Commonwealth by determining the characteristics of broadband availability and use in Kentucky, and promoting the value of broadband to
improve the lives of citizens.
Role• Broadband advocacy and advisor in Frankfort• Establish state-wide broadband direction and policy• Facilitate access to broadband resources
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
OBOD OverviewHistory
2010 – Program Initiation• OBOD Created in October•Researched Broadband Program Best Practices•Conducted Service Provider Outreach and Supply SideData Surveys•Developed and Validated Broadband Mapping
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
OBOD OverviewHistory
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
2011– Collaboration•Outreached to Regional Stakeholders across the Commonwealth•Developed Network for Communications with Local Entities•Designed Demand Side Data Survey•Partnering with Community Action Kentucky on computer donation program for local online access to promote awareness.
OBOD OverviewHistory
2012 –Demand Data Collection and Planning•Created 5 Planning Regions and Regional Teams•Collected Utilization and Potential Socioeconomic Benefits Data•Administered Targeted Regional Outreach Workshops•Developed Regional Broadband Utilization Profiles•Outreach Campaigns for Stakeholders and General Public•Defined Project Areas and Objectives for each Region•Developed Draft Broadband Plan for Each Project Area
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
OBOD OverviewHistory
2013-2014 – Final Phase : Community Assistance
•Finalized Broadband Plan for Each Project Area•Begin Implementation of each Project Area Broadband Plan•Promote Sustainable BB Access, Awareness, Adoption and Utilization
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
OBOD OverviewStrategic Plan
I. Work toward improving adoption ratesII. Improve trends in the growth of broadband adoptionIII. Reduce the number of citizens that currently see no value
in broadbandIV. Work toward improving content provisionV. Promote “Customer Demand” as a key benefit and
encouragement for infrastructure providers to extend “Farther, Faster”
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
OBOD OverviewChallenges
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
1. ACCESS2. AWARENESS3. ADOPTION
STRUGGLES FOR EVERY STATE:
OBOD OverviewChallenges
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
1. ACCESS – 91.5% 2. AWARENESS – Education of Value3. ADOPTION – 58%
STRUGGLES FOR KENTUCKY:
FIRST THOUGHT
CONNECTIVITY – AVAILABILITY - ACCESS
•91.5% or 3,890,0000 Kentucky Citizens have access to broadband
Kentucky Ranks 40th in availability
•8.5% do not have access to broadband
~400,000+/- people – this doesn’t mean they don’t access broadband, it just means they don’t have access at their home
Many drive to public Wi-Fi spots
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
OBOD OverviewConnectivity – Availability- Access
OBOD OverviewUnserved Areas
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
OBOD OverviewKentucky Demographics
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
Northern Kentucky Population427, 000
Louisville and Surrounding Counties
Population1,100,000
Lexington and Surrounding Counties
Population647,000
• Population 4,273,951 • Total Area 40,411 square miles• Households 1,686,618• 2,250,000 Live on 22% of land• 50% of population is in the Golden Triangle
OBOD OverviewInternet Use Rankings
National Statistics: Internet Use by State
1. Utah – 80%
2. New Hampshire – 78%
3. Washington – 77%
4. Massachusetts – 76%
5. Connecticut – 75%
47. Kentucky – 58%
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
OBOD OverviewAwareness - Adoption
SECOND THOUGHT
AWARENESS– ADOPTIONIt was more about lack of use………
1.4 Million HAVE ACCESS to broadband but DON’T use it
REASONS FOR NOT ADOPTING BROADBAND1.Does Not Provide Value2.Too Expensive
Largest barrier to broadband adoption is not access to the technology, but rather a perceived lack of need
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
OBOD OverviewAwareness - Adoption
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
Roughly 2.4 Million Kentuckians subscribe to an ISP ---- 58% ----
Even though we report 91% availability – its not true availability to our citizens because its: 1.) Unaffordable
2.) Inadequate
It’s not just an Eastern or Western Kentucky problem, the problem exist in your area.
Just 15 minutes from any city is sometimes “Rural”
OBOD OverviewChallenges
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
OBOD OverviewChallenges
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
RURAL AREASEastern, North Eastern, South Central, Western KY
Even 10-15 miles outside of our larges cities = RURAL
Struggle with ALL 3 ISSUES
1.) Access2.) Awareness 3.) Adoption
OBOD OverviewChallenges
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
STATISTICS
According to the latest FCC report
1.5 % of the Urban Area Kentucky Population is without access
VS. 23% of the Rural Area Kentucky Population is
without access
OBOD OverviewChallenges
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
Considering Kentucky
Sometimes the saying “everyone is on the internet” isn’t actually accurate. For every one of our citizens that CAN get
online, there are two that CAN’T. When you look closer at the “everyone” you realize that many times that it looks more like
“less than everyone” can access the internet. In our rural areas it can be more like one in a hundred, one in three hundred or
even one in a thousand are online. We all know the possibilities of high speed internet – education, economic development,
eHealth, e911/FirstNet, 211, 511, and many others.
How do we move Kentucky forward in all of these aspects?
OBOD OverviewNeeds – Investment Benefits
KENTUCKY NEEDS AFFORDABLE BROADBAND INCREASED ADOPTION
Investments in Broadband will:1.Prepare our students to compete globally2.Improve opportunities via distance learning•Offer more opportunities for the low income and students with disabilities•Provide a more interactive learning experience. •Enable better student performance tracking.1.Encourage businesses to relocate to Kentucky, ultimately providing jobs for our future graduates
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
OBOD Overviewwww.broadband.ky.gov
Moving forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
OBOD OverviewMore Online Information
Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization
More information available online:•Kentucky’s Broadband Mapping Initiativehttp://www.broadband.ky.gov
•Kentucky’s Broadband Mapping Viewerhttp://www.bakerbb.com/kybroadbandmapping/
•Kentucky @ Work Broadband Pagehttp://kentuckyatwork.ky.gov/Pages/Broadband.aspx
•The US Broadband Planhttp://www.broadband.gov/•The US Broadband Map (and Data Sets)http://broadbandmap.gov/•Broadband Mapping & Community Search Toolhttp://broadbandsearch.sc.egov.usda.gov/DefaultARRA.aspx?program=ARRA•US FCC Broadband Opportunities Pagehttp://wireless.fcc.gov/outreach/index.htm?job=broadband_home•And, our interactive Facebook Pagehttp://www.facebook.com/KentuckyBroadband
Or through our office: Commonwealth of Kentucky
Office of Broadband Outreach & DevelopmentRoom 383 Capitol Annex
Frankfort, KY [email protected]
Dana Case, Program AdministratorPhone: 502.564.4421E-mail: [email protected]
Robin Proctor, Project ManagerPhone: 502.564.1887E-mail: [email protected]
Brian E. Kiser, Executive DirectorPhone: 502.564.0314E-mail: [email protected]