objectives
DESCRIPTION
obTRANSCRIPT
Objectives
To be viewed as a premium car wash and detail services in Patiala.
Maintain a very high gross profit margin.
Maintain a modest, stedily growing net profit margin.
Expand to two locations after fifty year of operation.
Mission
The mission of Soapy Ride Car Wash is to ensure that we will become best car wash company that provides the high quality washing and detailing services for various types of vehicle in Patiala. Further, the company will strive to maintain customer service at the peak level and highest satisfactory.
Vision
1. High quality of behavior and attitude, fairness and understanding between the management, staffs, suppliers and customers.
2. Maintain customer service at the peak level and highest satisfactory
Location
The location of my business is adjoining Bhagat Ford petrol pump Sirhind road Patiala
Land will be on rent ,land required is 9600sq ft(80*120)
Services Offered
Soapy Rides will provide three services to its customers:-
Car washing (exterior)
Car washing (interior)
Dry Cleaning, Vacuum Cleaning
Car detailing
Market Segmentation
New car owners
Older car owners
Dealerships
Lifetime owners
Local businesses
SWOT Anaylsis
Strengths
1. First automatic car washing equipment in the locality
2. High quality services i.e. cleanliness
3. Use of generator in case of power failure
4. Convenience
Weaknesses
1. In case of equipment goes out of order, it will take time to fix it as technicians will be coming from Delhi.
2. Entering into a business without prior experience.
3. Not easily accessible from the whole city.
4. Need to have fairly constant volume of business to support the necessary expenses.
1. In case of equipment go