objectives
DESCRIPTION
Business IntelligenceTRANSCRIPT
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Objectives
The main objective is to raise the image of the Royal Caribbean International brand and create a competitive advantage against competitor CCL (carnival cruises ltd).
The management teams needed a tool to quickly identify revenue performance trends during the voyage.
They needed a self-service solution that could provide executives with multiple viewing and analysis capabilities.
To know how the company is performing on a particular voyage against the targets.