objective marketer piattaforma di social marketing by sebastiano cappa
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TRANSCRIPT
![Page 1: Objective Marketer piattaforma di social marketing by Sebastiano Cappa](https://reader034.vdocuments.us/reader034/viewer/2022051609/547cbefcb47959b1508b4724/html5/thumbnails/1.jpg)
The Global SaaS Leader in Email & Social Marketing
Sebastiano Cappa – gennaio 2011
Objective
Marketer
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New Social marketing
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Now you can have it all
Global. Local. Social.
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Principali vantaggi
Pianificazione chiara ed unificata dei principali social media channels
Aumento e consolidamento delle communities
Possibilità di reazione automatica alle esigenze dei clienti finali
Individuazione automatica degli user più influenti nel settore
Analisi approfondita dei risultati anche in rapporto agli obiettivi
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Le nuove possibilità
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Cosa sta succedendo?
Le modalità di creazione di ROI sono cambiate
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And…
La maggior parte delle società europee inizia oggi
ad intravedere le vere potenzialità dei social media
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Email & Social Relationship Marketing
SUBSCRIBERS
+
FANS
+
FOLLOWERS
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Social Campaigns Management Platform
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Piattaforme professionali di social marketing
Create / Reuse
messagesDistribution Interactions Analyze
Optimize
Marketing Campaign
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Dashboard
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Creazione di una campagna social
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Plus: Branded URLs & application names
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Moduli di registrazione su facebook
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Social Branded Landing Pages
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Branded Frames
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Social Data Mash-Up Websites
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Campaign Report
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YouTube Reports
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Clicks Map
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Twitter Mentions
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Identify your Influencers
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Channel Performance
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Activity, Engagement & Value
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Report automatici by email
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Custom widgets per tweets in tempo reale
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Esempi di use cases
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Alcuni partner nel social marketing
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Alcuni partner nel social marketing
« Objective Marketer is to social
media marketing what Campaign
Commander is to email
marketing »
- Boris Darlet, Multimedia
Marketing Manager France 24.
« Objective Marketer helps me
organize and monitor my social
media campaigns in a much more
productive way »
- Yoann Le Berrigaud, e-Commerce
Director – Mathon.fr
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Vantaggi
Pianificazione chiara ed unificata dei principali social media channels
Aumento e consolidamento delle communities
Possibilità di reazione automatica alle esigenze dei clienti finali
Individuazione automatica degli user più influenti nel settore
Ottimizzazione e personalizzazione dei messaggi
Gestione delle responsabilità interne all’azienda (rights, access)
Analisi approfondita dei risultati anche in rapporto agli obiettivi
Intregrazione con i web analytics
Supporto locale
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Now you can have it all
Global. Local. Social.
![Page 32: Objective Marketer piattaforma di social marketing by Sebastiano Cappa](https://reader034.vdocuments.us/reader034/viewer/2022051609/547cbefcb47959b1508b4724/html5/thumbnails/32.jpg)
Pionneering Technology
Passionate
Entrepreneurial
Client Focused