obe based teaching lesson plan 2020-21
TRANSCRIPT
OBE based Teaching Lesson Plan 2020-21
Program:MCOM Regular
Course Name: STRATEGIC BRAND MANAGEMENT
Course Code: P115 MA 402
Semester: IV Semester
Lecture hours: 60 Hours
Faculty in-charge:Dr Nagaraj H.
: COURSE OBJECTIVES: The students will be able to
1. Illustrate the steps involved in strategic Brand Management process in the capacity of Brand
Manager.
2. Justify the development, application and implication of customer based Brand equity model.
3. Evaluate the contribution of each brand element towards building brand equity.
4. Compare and contrast the applicability of each branding strategy in the context of Indian
marketing.
5. Identify the factors that determine the brand imitation decision in the global context.
6. Evaluate the steps involved in each method of brand valuation in finance and Accounting.
Course
Outcome
No.
Course Outcomes T level
Indicator
CO1 Define branding concepts and process involved in
brand management.
T1
CO2 Explain the key issues and steps involved in brand
management, including how to establish brand identity
and build brand equity.
T2
CO3 Identify the brand elements that help build brand
equity.
T1
Module No. &
Topics Covered Course
Outco
me No.
No. of
Lecture
Hours
Pre-Class
Activity
Instructional
techniques
Assessment T
level
Module - 1: Introduction Introduction to brand management; Brand – meaning, evolution, functions, role, advantages; Branding – meaning, creation of brands and challenges; Brand management – strategic brand management process.
CO1 10 Hrs Reading of
recommended
material/
watching
videos on
selected
topics
Lecture,
illustrations,
discussions
Discussion,
Questions &
Answers
T1
Module - 2: Brand equity, identity and positioning. Brand equity – meaning, steps in building brands – brand building blocks – David Aaker’s brand equity model; Brand identity and positioning – brand value.
CO2 12 Hrs Reading of
recommende
d material/
watching
videos on
selected
topics
Lecture,
illustrations,
discussions
Case study
analysis and
discussion
T2
Module - 3: Brand elements
CO3 7 Hrs Reading of
recommende
d material/
Lecture,
illustrations,
discussions
Assignment
and
Presentation
T1
CO4 Develop a Technique to measure brand equity and a
range of performance related outcomes.
T6
CO5 Design and implement brand strategies that consider
brand naming, brand extension, brand stretching, brand
architecture and so forth.
T6
CO6 Identify the challenges of managing a global luxury
brand over time and geographical boundaries in the
international Luxury Markets.
T4
Choosing brand elements – criteria – options – tactics – leveraging brand knowledge – meaning – dimensions. Brand value chain .
watching
videos on
selected
topics
Module - 4: Brand measuring techniques Measuring brand equity – techniques-brand audit process- return on brand investment. Managing brand equity – reinforcement, revitalisation, etc
CO4 8 Hrs Reading of
recommende
d material/
watching
videos on
selected
topics
Lecture,
illustrations,
discussions
Assignment
and
Presentation
T6
Module - 5: Sustaining branding strategies Designing and sustaining branding strategies – brand architecture and hierarchy –building brand equity at different hierarchy levels- branding strategy- brand imitations – strategies. Marketing programmes to build brand equity-IMC strategy-Designing and implementing brand equity programmes.
CO5 15 Hrs
Reading of
recommende
d material/
watching
videos on
selected
topics
Lecture,
illustrations,
discussions
Assignment -
Article
Reading and
Reflection
T6
Module - 6: Managing brands across geographical boundaries
CO6 8 Hrs Reading of
recommende
d material/
watching
videos on
selected
topics
Lecture,
illustrations,
discussions
Online quiz
and case
study
T4
Global branding – geographic extension – global opportunities – conditions – barriers- organisation for a global brand – pathways to globalisation of bands Luxury brand management – definition and relativity – psychological phenomenon associated – luxury marketing mix, luxury retail – international luxury markets
Continuous Internal Assessment – (Examples)
Power point presentation in class on the given topic.
Case study analysis
Class test
OBE based Teaching Lesson Plan 2020-21
Program:BCOM BPM
Course Name: MANAGEMENT ACCOUNTING
Course Code: C3 15MC401
Semester: IV Semester
Lecture hours: 60 Hours
Faculty in-charge:Dr Nagaraj H.
PO1 - Demonstrate an understanding of every dimension of business environment to predict
the character of future business environment.
PO2 - Propose and implement appropriate decisions in all areas of business management
including finance, marketing, human resource and operation
PO - 3 Demonstrate the diverse knowledge of business and corporate laws and their
applicability in business, finance and audit.
PO4 - Apply the competencies and creativity required to undertake entrepreneurship as a
desirable and feasible career option.
PO5 - Develop broad-based business skills and knowledge, development of general and specific
capabilities to meet the current and future expectations of the business, industry and economy,
at the national and global level.
PO6 - Fulfil educational entrance requirements of relevant provisional bodies and enable the
student to devise a career in professional accounting.
PO7 - Plan, organise, co-ordinate, direct and control, both business enterprise and non –
governmental organisation.
PO8 - Appreciate the significance of sustainable development.
PO9 - Achieve higher levels of proficiency and self-actualization through the pursuit of life-long
learning.
PO10- Create, select and apply appropriate techniques, resources, modern management and IT
tools (including prediction and modeling) to complex management activities with an
understanding of the limitations.
Program Specific Outcomes (PSOs)
PO11- Demonstrate adequate preparation for career development through the acquisition of a
solid foundation in the ITES industry.
PO12- Apply the competencies and creativity required to undertake Business Process
Management as a desirable and feasible career option
Module No. &
Topics Covered Course
Outcom
e No.
No. of
Lecture
Hours
Pre-Class
Activity
Instructional
techniques
Assessment T
level
Module - 1: Introduction Meaning–Objectives–Nature and Scope of
Management Accounting –
Role of Management
Accountant–Relationship
between Financial
Accounting – Cost
Accounting and
Management Accounting.
CO1 5 Hrs Reading of
recommended
material/
watching
videos on
selected
topics
Lecture,
illustrations,
discussions
Discussion,
Questions &
Answers
T1
Module 2: Financial
Statement Analysis
Meaning–Types–Meaning
and Concept of Financial
Analysis, Types of Financial
Analysis – Methods of
Financial Analysis,
CO2 10Hrs Problems
Problems Case study
analysis and
discussion
T4
Course
Outcome
No.
Course Outcomes T level
Indicator
CO1 Explain the role of a Management Accountant in the
present scenario.
T2
CO2 . Analyze the financial statement analysis by using
comparative, common size statements and trend
analysis.
T4
CO3 Evaluate the solvency, turnover/performance and
Liquidity of a business by using Benchmark ratios
T5
CO4 Interpret the magnitude and pattern of sources and
Application of fund under different head of account
T4
CO5 Interpret the magnitude and pattern of inflow and
outflow of cash within the IFRS framework.
T4
CO6 Identify the challenges of managing a global luxury
brand over time and geographical boundaries in the
international Luxury Markets.
T2
Problems on Comparative
Statements – Common
Size Statements, Trend
Analysis
Module 3:Ratio Analysis
Meaning–Importance–Utility of Ratios–Classification of Ratios –
Calculation and
Interpretation of Ratios –
Preparation of Income
Statement and Balance
Sheet with Ratios
CO3 15 Hrs Problems
Lecture,
illustrations,
discussions
Assignment
and
Presentation
T4
Module – 4: Fund Flow
Analysis Meaning –
Concept of Fund and
Funds Flow Statement –
Use sand Significance of
Funds Flow Statement–Procedure for Preparing
FFS – Schedule of Changes
in Working Capital –
Statement of Sources and
Application of Funds
CO4 13Hrs Problems
Lecture, Quiz T4
. Module 5: Cash Flow
Analysis Cash Flow
Analysis–Meaning and
Concept–Comparison
between Funds Flow and
Cash Flow Statements –
Uses and Significance of
CFS – Preparation of Cash
Flow Statement as Per
Accounting Standards
CO5 12 Hrs
Problems
Lecture, Assignment –Case study
T4
. Module 6: Management
Reporting Methods of
Reporting – Requirement
of a Good Report- Kinds of
Reports–Principles of
Good Reporting system–Drafting of Reports under
different situation
CO6 5 Hrs Case stuuudy
Lecture,
illustrations,
discussions
Assignment T4
OBE based Teaching Lesson Plan 2020=21
Program:B.COM REGULAR
Course Name: HUMAN RESOURCES MANAGEMENT
Course Code: C115MC402
Semester: IV
Lecture hours: 60 HOURS
Teachers: Dr, Nagaraj,
Course
Outcome
No.
Course Outcomes T level
Indicator
CO1. Explain the role of Human Resource Manager with
special reference to attrition.
T1
CO2. Illustrate the process of HR planning, Recruitment,
selection and Induction of a hypothetical organization.
T2
CO3. Compare and contrast the Training methods and
techniques adopted by any two organization and
evaluation of training programme
T4
CO4. Distinguish between Traditional and modern method of
Performance appraisal system in the context of Career
Planning and Development and succession planning.
T4
CO5. Justify the Design of Compensation and rewards in
alignment with Job Evaluation.
T5
CO6. Develop a process of HR Audit and generate Audit
Report of a hypothetical organization
T6
Module No. &
Topics Covered
Course
Outcome
No.
No. of
Lecture
Hours
Pre-Class
Activity
Instructional
techniques
Assessment T
level
Module -1: Brief
Introduction to Human
Resources
Management (HRM)
HRM – Meaning,
Importance, Objectives,
Functions, Processes
Systems Approach to
HRM, Structure of the
HR department,
Meaning and reasons for
Attrition, Merits and De-
merits of Attrition.
CO1 8 Hrs Interactive
lectures
Use of web
resources
Power point
Presentation
s
Quiz
MCQ test
Q &A
Assignment
Project
MOOC
T1
Module –2: HR
Planning, Recruitment,
Selection & Induction
HRP: Objectives, Need
and Benefits, Process of
HRP, Challenges in
HRP.
Recruitment: Definition, Objectives,
factors affecting
recruitment, sources and
techniques, modern
recruitment practices
Selection: Meaning and
definition, significance,
selection procedures,
recent trends in selection
Placement: Meaning
and definition
Induction: Meaning,
definition, process and
importance
CO2 14 Hrs Case
Study Interactive
lectures
Use of web
resources
Power point
Presentation
s
Quiz
MCQ test
Q &A
Assignment
Project
MOOC
T2
Module –3: Training &
Development
Meaning, Importance,
Benefits, Need,
Objective
CO3 10 Hrs Articles to
read Quiz
MCQ test
T4
Identification of Training
Needs, Training
Methods & Techniques,
Evaluation of Training
Programmes, Training
Management Systems &
Processes
Q &A
Assignment
Project
MOOC
Module –4:
Performance
Appraisals and Career
Management
Performance Appraisal:
Meaning, need,
objectives, uses, process,
methods (Traditional and
Modern methods),
essentials of a sound
appraisal system,
problems of performance
appraisal
Career Planning &
Development:
Definition, need and
importance, career
stages, process of career
planning and
development.
Establishing a career
development system –actions and pre-
requisites
Succession planning: Meaning and
importance, Differences
in HRP and Succession
Planning.
CO4 10 Hrs Quiz
MCQ test
Q &A
Assignment
Project
MOOC
T4
Module –5:
Compensation and
Reward Management
Job
Evaluation:Meaning,
Importance and
Techniques
Compensation: Meaning, definition,
concepts and objectives,
CO5 8 Hrs Case study Quiz
MCQ test
Q &A
Assignment
Project
T5
Continuous Internal Assessment – Power point presentation in class on the given topic.
Assignment
Role Play
Books for Reference:
C. B. Memoria: Personnel Management.
David Bell: Personnel Management.
David R Hampton: Modern Management issues and Ideas.
Deepak Kumar Bhattacharya: Human Research Management
K. Aswathappa: Human Resource & Personnel Management.
K. K. Aheja: Personnel Management.
Michael Porter: HRM and Human Relations.
T. N. Chhabra& K. K. Aheja: Managing People at Work.
Amandeep Kaur, Punam Agarwal –Industrial Relations
OBE based Teaching Lesson Plan 2020=21
Importance of an ideal
compensation plan,
recent trends in
compensation
management, Principles
and methods of
compensation fixation.
Rewards: Meaning and
Importance, Types of
Rewards –monetary and
non-monetary rewards.
MOOC
Module –6: Human
Resource Auditing
Need and Purpose,
benefits, process,
approaches to HR Audit,
phases involved in HR
Audit, Audit Reports –meaning
CO6 10 Hrs Quiz
MCQ test
Q &A
Assignment
Project
MOOC
T6
Program:MCOM IB
Course Name: BANK MANAGEMENT
Course Code: P115 AR 301
Semester: I11
Lecture hours: 45 HOURS
Teachers: Dr, Nagaraj, PO 1. Business Environment and Domain Knowledge (BEDK): demonstrate conceptual managerial knowledge across functional domains, advanced knowledge in the area of specialization with an integrative ability, awareness and relationship between business and its environments, both in national and global context PO 2. Critical thinking, Business Analysis, Problem Solving and Innovative Solutions (CBPI): demonstrate critical business thinking in core functional areas of business and the ability to take decisions with a holistic perspective PO 3. Research and Design thinking: design and develop conceptual knowledge, using contemporary research tools for effective performance and recognize the need for self-motivation to engage in life-long learning PO 3. Economic, Social and Environmental Sustainability: understand the impact of professional management solutions in societal, economic and environmental contexts, and demonstrate the knowledge and need for sustainable development PO 4. Effective Communication (EC): communicate effectively with all stakeholders of his/her role as a manager/ an entrepreneur PO 5. Leadership and Teamwork (LT): function effectively as an individual, a member or leader in diverse teams, in multidisciplinary settings PO 6. Modern Tool Usage: create, select and apply appropriate techniques, resources, modern management and IT tools (including prediction and modeling) to complex management activities with an understanding of the limitations PO 7. Entrepreneurial Perspective: identify, assess and shape entrepreneurial opportunities and evaluate their potential for business success PO 8. Social Responsiveness and Ethics (SRE): develop responsiveness to contextual social issues/ problems, explore solutions, understand business ethics and resolve ethical
dilemmas PO 9. Global Perspective: demonstrate a global outlook with the ability to identify aspects of global business and cross- cultural understanding PO 10. Independent and life-long learning: achieve higher levels of proficiency and self-actualization through the pursuit of life-long learning PO 11. Cross-Disciplinary Integration and Strategic Perspective: apply the advanced tools and strategies to enhance the export and import operations in business, and meet the demands of globalisation through research activities PO 12. Integrative experience and experiential learning: formulate an integrative international business model/ project through the application of multidisciplinary knowledge in a multicultural environment.
COURSE OBJECTIVES:
1. Illustrate the structure of Indian Banking system and role of its regulatory bodies
2. Relate the process of maintenance of assets and liabilities of balance sheet as per the norms
of Basel II and III with management of risk in the context of credit, market and operational risks.
3. Evaluate the role and implications of money market instruments and derivatives in treasury
management and Disaster management as per IT act and Cyber Crimes and Law.
4. Justify the effect of service quality offered by banks in the wake of adoption of new banking
technology ranging from banking distribution channel to information system security
5. Examine the applicability and implications of contemporary issues of banking technologies
with recent banking techniques as per reports of Rangarajan committee.
Module No. &
Topics Covered
Course
Outcome
No.
No. of
Lecture
Hours
Pre-Class
Activity
Instructional
techniques
Assessment T
level
Module 1: Indian
Banking System And
Regulatory Authorities -
Banking- Definition and
Evolution-Systems of
BankingCommercial
Banking, Development
banking, Co operative
banking. Regulatory
Authorities - Reserve
Bank of India, -
objectives and
functions-Promotional
Role-Regulatory
CO1 8 Hrs Interactive
lectures
Use of web
resources
Power point
Presentation
Quiz
MCQ test
Q &A
Assignment
Project
T1
ProvisionsNABARD and
its functions – Securities
and Exchange Board of
India – Objectives and
functions.
Module 2: Functions Of
Banks - Deposit
Mobilisation- Banker,
Customer Relationship-
know Your Customer
(KYC) guidelinesDifferent
Deposit Products-
Services Rendered by
Banks- Payment and
Collection of Cheque-
Function under
Negotiable Instrument
Act-Opening of Accounts
for various Types of
Customers. Credit
Deployment- principles
of lending-Various credit
products- Working
Capital and Term Loan,
Ancillary services-
Remittances, Safe
Deposit Lockers etc.
CO2 8 Hrs Case
Study Interactive
lectures
Use of web
resources
Power point
Presentation
s
Quiz
C
T2
Module 3: Operation
Management - Risk
Management - Risk-
DefinitionRisks in Banks-
Risk Management in
Banks- Risk
identification,
measurement,
mitigation- Credit Risk-
Market Risk-
Operational Risk- Basel
Accord. Treasury
Management - Concepts
and function- Control
and Supervision of
Treasury Management-
Interest Rate RiskDebt
CO3 15 Hrs Articles to
read Assignment
T4
instruments- Treasury
bills, Money Market
InstrumentsSecuritisatio
n and Forfaiting-
Derivatives. Balance
Sheet Management -
Prudential norms-
Capital Adequacy- Basel
II and Basel III
guidelines- bank’s balance sheet-
components of assets
and liabilities- Asset
Liability Management-
Asset Classification-
Provisioning, NPA
Management-Effect of
NPA on profitability.
Disaster Management -
Disaster Recovery,
Business Impact
Assessment, RTO, RPO,
Testing, Maintenance, IT
Act 2000. Legal Issues,
Cyber crimes and law,
Money laundering.
Module 4: Banking
Technology - Electronic
Banking-Core
BankingDistribution
Channels-Electronic
payment Systems-
ATMInternet Banking-
Mobile Banking-
Electronic Funds
Transfer Systems- NEFT-
RTGS- Point of Sales-
Plain Messages (Data
communication)-
Structured Messages
(SWIFT)- Information
Technology – Banknet,
RBINet, Datanet,
Technology on Banks-
CO4 5 Hrs
Q &A
Assignment
T4
Books for Reference:
1. Khan M.Y., Indian Financial System, McGraw Hill Education (India) Private limited
2. Indian Institute of Banking and Finance (IIBF), Principles and Practice of Banking,
Macmillan,2014
3. Neelam C. Gulati, Principles of Banking Management, Excel Books
4. W.S.Jawadekar, Management Information System s, Tata McGraw Hill Publishing
Company Limited, 1997. (Text Book)
5. Jerome Karnter, Management Information System, III edition, PHI, 1990
effect on Service Quality
and on Customers-
Information System
Audit- Information
System Security.
Nicenet, I-net, Internet,
E-mail,- Role and Uses of
Technology up
gradationGlobal
Developments in
banking Technology-
Impact ofplanning and
development.
Establishing a career
development system –actions and pre-
requisites
Succession planning: Meaning and
importance, Differences
in HRP and Succession
Planning.
Module 5: Issues in
Banking Technologies -
Contemporary Issues in
Banking Techniques –
Analysis of Rangarajan
Committee Reports – E
Banking - Budgeting –
Banking Softwares –
Case study: Analysis of
Recent Core Banking
Software.
CO5 9 Hrs Case study Assignment
T5
OBE based Teaching Lesson Plan 2020=21
Program:MCOM Regular
Course Name Research Methodology
Course Code: P118 AR 102
Semester: I11
Lecture hours: 45 HOURS
Teacher: Dr, Nagaraj,
Program Educational Objectives (PEO) Attain higher levels of proficiency for a successful career in commerce, the industry and entrepreneurship with adequate theoretical knowledge about the core and domain disciplines 2. Demonstrate professional competence to pursue higher studies, research, life-long learning for continuous growth and development 3. Adapt to a rapidly changing environment with new learned and applied skills, become socially responsible and value driven citizens, committed to sustainable development Program Outcomes (POs)
PO 1. Business Environment and Domain Knowledge (BEDK): demonstrate conceptual managerial knowledge across functional domains and advanced knowledge in the area of specialization, with an integrative ability, awareness and relationship between business and its environments, both in the national and global context PO 2. Critical thinking, Business Analysis, Problem Solving and Innovative Solutions (CBPI): demonstrate critical business thinking in core functional areas of business and the ability to take decisions with a holistic perspective PO 3. Research and Design thinking: design and develop conceptual knowledge, using contemporary research tools for effective performance, and recognize the need for self-motivation to engage in life-long learning PO 4. Economic, Social and Environmental Sustainability: understand the impact of the professional management solutions in societal, economic and environmental contexts, demonstrate the knowledge and need for sustainable development PO 5. Leadership and Teamwork (LT): function effectively as an individual and a member or leader in diverse teams, in multidisciplinary settings PO 6. Modern Tool Usage: create, select and apply appropriate techniques, resources,
modern management and IT tools (including prediction and modeling) to complex management activities with an understanding of the limitations PO 7. Entrepreneurial Perspective: able to identify, assess and shape entrepreneurial opportunities, and evaluate their potential for business success PO 8. Social Responsiveness and Ethics (SRE): develop responsiveness to contextual social issues/problems and explore solutions, understand business ethics and resolve ethical dilemmas PO 9. Global Perspective: demonstrate a global outlook with the ability to identify aspects of the global business and cross-cultural understanding PO 10. Independent and life-long learning: achieve higher levels of proficiency and self-actualization through the pursuit life-long learning.
COURSE OBJECTIVES:
1. Design review of literature under conceptual framework/ theoretical framework/
chronological order so as to identify the research gap and question.
2. Choose an appropriate sampling technique for a given study.
3. Differentiate from one to other methods of collecting primary and secondary data for given
study
4. Choose appropriate tool of analysis of data for testing of hypothesis.
5. Develop a research report for research article, Project report and Thesis
Module No. &
Topics Covered
Course
Outcome
No.
No. of
Lecture
Hours
Pre-Class
Activity
Instructional
techniques
Assessment T
level
Module 1: Introduction
to Research - Research -
Meaning, Purpose,
Scope, Research
approaches, Types
ofresearch, Research
process; Literature
review – need, sources,
taking notes,
identification of
researchgap, writing a
literature review;
Research problem –
CO1 8Hrs Interactive
lectures
Use of web
resources
Power point
Presentation
Quiz
Q &A
Assignment
Project
T1
Identification, Selection
and Formulation;
Research design (Plan) –
concepts, meaning,
components, process of
preparation.
Module 2: Hypothesis
Construction & Sampling
- Concept of hypothesis
– Role, Formulation of
Hypothesis. Sampling
design: Meaning, logic
and application of
sampling - Sampling
terminology:
universe,population,
sampling frame, sample
– Determination of
sample size – Methods
of sampling:Probability
and NonProbability,
criteria of choosing an
appropriate sampling
method.
CO2 10 Hrs Case
Study Interactive
lectures
Use of web
resources
Power point
Presentation
s
Quiz
T2
Module 3: Data
Collection,
Measurement and
Scaling - Primary
method of data
collection – Schedule
andquestionnaire design
– types of
questionnaires,
procedure, types of
questions, criteria for
questiondesigning,
questionnaire structure.-
Secondary method of
data collection –
Classification of
secondarydata,
Evaluation of secondary
data.- Qualitative
method of data
CO3 12Hrs Articles to
read Assignment
T4
collection – types of
methods -Attitude
measurement and
scaling –types of scales,
classification of scales,
measurement errors.
Module 4: Data Analysis
- Data Processing –validation, editing,
coding, transcription,
tabulation. – Measures
ofcentral tendency –
mean, mode, median;
Measure of dispersion,
Normal distribution,
Crosstabulation.
Descriptive and
inferential analysis -
Hypothesis testing –
steps; Parametric and
Non-parametric tests;
Methods of hypothesis
testing – case of single
population, test for
difference betweentwo
population means – t-
test, z test; ANOVA, Chi-
square test. Correlation
– types, testing
thesignificance of
correlation coefficient,
Regression – simple
linear regression
equation, significance
ofr2.importance,
Differences in HRP and
Succession Planning.
CO4 10 Hrs Problems
Q &A
Assignment
T4
Module 5: Research
Report and Ethics - Need
for effective
documentation,
guidelines for
effectivedocumentation,
types of research
CO5 5 Hrs Case study Assignment
T5
BOOKS FOR REFERENCE
1. “Business Research Methods” - Donald R. Cooper & Pamela S. Schindler, 2006. Tata
McGraw-Hill.
2. “Methodology of Research in Social Sciences”- O.R. Krishnaswamy & M.
Ranganatham, 2008. Himalaya Publishing House.
3. Israel .D. Data Analysis in Business Research: A step by-step Nonparametric Approach,
Sage Publications, New Delhi.
4. Research Methodology: Methods and Techniques” C. R. Kothari,2008. New Age International Publishers.
5. “Methodology and Techniques of Social Research” - P. L. Bhandarkar & T.S. Wilkinson,
2009. Himalaya Publishing House.
6. Business Research Methods” - Alan Bryman & Emma Bell, 2008. Oxford University
Press – India Edition.
7. “Business Research Methods” - William G. Zikmund, 2009. Cengage Learning – India
edition.
8. A Practical Guide for Undergraduates & Postgraduates “Jill Collis & Roger Hussey, 2009. Palgrave Macmillan – India.
9. “Research Methodology – A Step-By-Step Guide for Beginners” -Ranjit Kumar, 2008.
Pearson Education.
10. SPSS 17.0 for researchers-Dr.S.L.Gupta& Hitesh Gupta, International Book House Pvt
Ltd, Mumbai.
11. Working papers on commerce/management/ social science research. Research articles
from peer reviewed journal
reports, report
preparation and
presentation, report
structure,Bibliography,
Citation - APA, MLA,
Chicago, Harvard,
Vancouver – Research
Ethics- Importance
ofethical considerations
in research and publi-
cation Significance of
plagiarism, Ethical
codes, Importance of ICT
in