From flirt to innovation

Andreas Kornherr & Gerhard Drexler

Research & Development

Mondi Uncoated Fine Paper

Introduction to Mondi Terms and Definitions Flirting Networks Case studies Discussion

Agenda

Mondi Group

Mondi is an international paper and

packaging Group, with production

operations across 28 countries and about

23,400 employees.

Its key operations and interests are in

central Europe, Russia and South Africa.

The Group is involved in the manufacture

of packaging paper, converted packaging

products and uncoated fine paper.

Open Innovation

Market

Front End

Development

technologies,

trends, markets

Ideas from external

sources, R&D

partner, suppliers,

literature,

conferences, etc.)

external licenses &

know-how patents & licenses

external products

existing market new market

Modes of cooperation

external

collaboration

(supplier)

internal

collaboration

(project)

external

collaboration

(customer)

external

collaboration

(other companies)

external

collaboration

(universities)

vertical

horizonta

l

Formation of collaborations

e.g. university – industry

high knowledge

appropriability

University research

funded by contracts

from industry,

academic consulting

Research performed

within the firm with

marginal or no university

involvement

University research

without industry

involvement, publicly

funded

University-industry research projects

and collaborations, research

consortia, joint ventures (with public

or mixed public-private funding)

high adaptability low

high exclusivness low

Lo

w

co

mp

lexity

hig

h h

igh

un

ce

rtain

ty lo

w

Source: Rossi 2010 (mod.)

Hunter–gatherer cooperation

Source: Joseph Henrich, Nature 481, p. 449-450, 2012

Dream: Aim:

Finding a Partner

A flirt is a (erotically) motivated approach between two persons

establishing a cursory contact without obligation.

“Flirting is a basic instinct, part of

human nature. This is not surprising: if

we did not initiate contact and express

interest in members of the opposite

sex, we would not progress to

reproduction, and the human species

would become extinct.”

Kate Fox

Social Issues Research Centre

Guide to Flirting

Mar

kt

Degree of Interactivity

community

personal

Degree of

Sharing

Degree of

Connectivity

high

small

low high

Source: Peter Gloor / MIT / 2006

Personal attitude for succesfull flirting

From flirting to formal collaboration

From weak to strong networks

Identification of possible partners

(congresses, literature, patents, internet,…)

Adjustments with roadmap

Clarification of additional competencies

Formation of weak bonds

(weak = meetings 1-2 times a year)

intensification of bonds

(strong = meetings several times a year, workshops)

Concrete project definition

Budgets and contracts

Public funding(s)

External technology user

Combination, subsitution of partners

Type of collaborations between

industry & universities

Where do „weak“ relationships begin?

ressources

uncertainty

What is

possible?

5–10 J Can we make it?

Do we want to?

3–5 J

Implementation

1–2 J

Groenveld, 1997 (mod.)

Early and longterm

relationships between

internal and external

researchers can -

depending on diversity

and specifity - lead to

new perspectives and

ideas for the company.

„Weak“ relationships are

characterized by a high

number but low

frequency of contacts to

other persons.

Case study I - network of employees

Case study II – humidity indicators (smart

colours)

Case study II – humidity indicators

Case study II – Network details

3 Projects

Summary

Open Innovation is based on external collaboration Different modes of collaboration Networks form the basis of collaboration The flirt – from weak to strong networks Case studies relate networks to innovation 2 – mode networks

Building Relationships 9 Innovation Events (2008-2010)

204 companies

9 events

2-mode network

Degree centrality

FORWARD - LOOKING STATEMENTS

It should be noted that certain statements herein which are not historical facts, including, without limitation those regarding expectations of market growth and developments;

expectations of growth and profitability; and statements preceded by “believes”, “expects”, “anticipates”, “foresees”, “may” or similar expressions, are forward-looking statements.

Since these statements are based on current knowledge, plans, estimates and projections, they involve risks and uncertainties which may cause actual results to materially differ from

those expressed in such forward-looking statements. Various factors could cause actual future results, performance or events to differ materially from those described in these

statements. Such factors include in particular but without any limitation: (1) operating factors such as continued success of manufacturing activities and the achievement of efficiencies

therein, continued success of product development plans and targets, changes in the degree of protection created by Group’s patents and other intellectual property rights, the

availability of capital on acceptable terms; (2) industry conditions, such as strength of product demand, intensity of competition, prevailing and future global market prices for the

Group’s products and raw materials and the pricing pressures thereto, financial condition of the customers, suppliers and the competitors of the Group, potential introduction of

competing products and technologies by competitors; and (3) general economic conditions, such as rates of economic growth in the Group’s principal geographical markets or

fluctuations of exchange rates and interest rates.

Mondi does not

a) assume any warranty or liability as to accuracy or completeness of the information provided herein

b) undertake to review or confirm analysts’ expectations or estimates or to update any forward-looking statements to reflect events that occur or circumstances that arise after the date

of making any forward-looking statements.

Looking forward to questions, comments, inputs …

Andreas Kornherr Gerhard Drexler

Andreas.Kornherr@mondigroup.com Gerhard.Drexler@mondigroup.com

Tel .+43 7475 500 - 5143 Tel.: +43 7475 500 - 5130