oasis advertisement analysis

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Page 1: Oasis Advertisement Analysis

Oasis Advertisement Analysis

For this advertisement analysis, I will be analysing the rear cover advertisement for the December 2007 issue of Uncut magazine. This advertisement is for the Oasis rockumentary ‘Lord don’t slow me down’. This is also the name of a song by Oasis. The Lord don’t slow me down rockumentary is a musical documentary about one of the bands live tours, the DVD it was released on also featured the bands sixteen newest songs. The image for this advertisement (Image below) is very similar to the cover of the DVD itself (Image to the right) I expect that it was modified from the DVD’s cover. It is a mostly black image with some grey scale colour images on the bottom (Four of the images are the band members’ profiles). The centre of the image is dominated by a large black box with the main information about the DVD. It features the band’s name, the

documentary’s name, the fact that the DVD is out now, what the DVD features and how to order it. The rest of the image is littered with slightly smaller boxes with some information about the DVD such as ‘Bonus audio film commentary by the band’ and other such things. The very bottom of the image features some very small text (Fine print) explaining the cost of ordering the DVD through text. The black-and-white theme doesn’t really seem similar to anything else done by oasis. Most of Oasis’ album covers are in colour and are actual photographs rather than drawings.