Vietnam Football Social Network

CoreTech Team’s OAP Final Report

Toan Tran, Tuan Du,

Chau Nguyen, Duong Bui

Agenda

• Start-up Idea• Value Propositions• Hypothesis• Survey Form• Survey Results• Market Size• Conclusions

Start-up Idea

Vietnam Football Social Network (VFSN):• Connects football fans and share the

passion• Helps them making friends, having fun, and

betting legally

Value Propositions

• Live-Scores, Football Match Live Streaming• Sharing and Commenting on the Live

Streaming Match with Friends• Sharing Video Clip, Pictures, Status on

Personal Page• Betting in each Match Using SMS• Famous Clubs History, Football Coach &

Player Star Information, Excellent Goal Clips

Hypothesis

• Customers want to have a Football Social Network in Vietnam (FSN)

• Customers want to play/share/comment games/video clip/pictures/status on their pages

• Customers want to have a legal betting service in FSN

• They are willing to pay for SMS Betting • 60% of football fans want to use FSN • Football clubs want to have a social page where

they connect to their fans in a real-time manner.

Survey Form

• Question 1: Do you want to have a Football Social Network? (YES or NO)

• Question 2: Do you want to have legal betting service in this social network? (YES or NO)

• Question 3: What is the maximum price per SMS for one betting? …..VND/SMS

Survey Form

• Question 4: Do you think we need some games in our Social Network? (YES or NO)

• Question 5: What kind of the games that you want to play in our Social Network?

• Question 6: Do you think we need News, Football History, Football Club History, Player Star, Famous Coach, Excellent Goals…? (YES or NO)

Survey Form

• Question 7: Except money, do you want to have other awards like offline events, match ticket…………? (YES or NO)

• Question 8: Please give some your suggestions about our Social Network? ………………………………………………..

• Question 9: Your full name and your age? ……………….

Survey Results

Question 1 Question 2 Question 4 Question 6 Question 70

10

20

30

40

50

60

# YES# NO

Survey Results

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 630

20000

40000

60000

80000

100000

120000

Price

Price

Survey Results

050

00

1000

0

1500

0

2000

0

2500

0

3000

0

3500

0

4000

0

4500

0

5000

0

5500

0

6000

0

6500

0

7000

0

7500

0

8000

0

8500

0

9000

0

9500

0

1000

00M

ore

0

5

10

15

20

25

30

35

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Price Distribution

Frequency

Cumulative %

Bin

Fre

qu

ency

Survey Results

Series1

05

101520253035

Chart Title

Age

Market Size

• Vietnam Population Statistic Estimation from 2010 to 2050

• Unit: 1000 (People)• Source: http://www.gopfp.gov.vn/so-

lieu;jsessionid=DA75863199FC35CE13EF0C837F163DB9

Market Size

Market Size

• Potential Customers: age from 20 to 35:

about 25 118 000 (People)• % age from 20 to 35 in total population:

(2010) 25118000/88749000=28.3 (%)• 2012: Population about 90 000 000 (People)• Assumption: 28.3% people age from 20-35

(same as in 2010)

Market Size• One year: 26 weeks have attractive matches• A person pays 3000 (VND)/SMS/Week• 1/3 number of people that age in range

(20;35) are the football fans.• ½ number of members join betting service in

a week.• Market Size:

0.6*1/3*0.283*90000000*26*3000*1/2• Market Size= 198.666 (Billion

VND)=9514655 (USD)

Conclusions

• Almost potential customers want to have a Football Social Network with our value propositions

• 70% customer agreed with Price/SMS <= 5000 (VND)

• Market Size: 9.5 Million USD