oakspotlightpr east oakland final · encompasses many of the east bay regional parks in oakland,...
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VISITOAKLANDHIGHLIGHTSEASTOAKLANDNEIGHBORHOOD
FORMARCHOAKLANDSPOTLIGHTPROGRAMEnjoyFamedHikingTrailsandArtsPrograms;DineLikeaLocalatNeighborhoodGems
Oakland,CA(March1,2017)—VisitOakland,thecity’sofficialdestinationmarketingorganization,celebratestheneighborhoodofEastOaklandduringthemonthofMarchforthetourismbureau’sOaklandSpotlightprogram.“OneofOakland’sgreatestassetsisourvastamountofoutdoorspaceandmanyaresurprisedtofindsomanyhikingtrailsinEastOakland.OneofmyfavoritethingstodoistohikearoundbeautifulMillsCollegeorhikeuptoMerrittCollegeforthestellarviewsofthecity,”saysDistrict6CityCouncilmemberDesleyBrooks.Fromflatlandstohighlands,OaklandhassomeofthebestviewsoftheBayAreaanyhikerandphotographerwouldwanttoexperience.”“LeonaCanyonRegionalOpenSpacePreserveoffersaneasyget-awayfornaturewalks,hiking,bikinganddogwalking,”saysIsaPolt-Jones,oftheEastBayRegionalParkDistrict.“Pickupabrochureatthetrailheadforaself-guidedwalkonthelocalIndianusesofplants!”Withspringweatheruponus,EBRPremindsustocheckonlinebeforeyourhikeasspringweatherconditionscanaffectyourintendedtrail.VisitorsarealsoencouragedtoappreciatetheartsandcreativityinEastOakland.“Housedinastunningarchitecturalsetting,theMillsCollegeArtMuseumisalaboratoryforcreativeexpressionandaresourceforexploringissues,histories,andideasrelevanttotheBayAreaandourtimethroughart,”saysJaynaSwartzman-Brosky,ProgramDirectorofMillsCollegeArtMuseum.“Ourprogramsandexhibitionsaredesignedtoencourageuniqueandstimulatingexperiencesandconversations.Admissionisalwaysfree.”
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EASTOAKLANDEastOaklandstretchesbetweenthe880FreewayontheWestandSkylineBoulevardontheEast.ItencompassesmanyoftheEastBayRegionalParksinOakland,knownforhikingtrailsandpanoramicviewsofthecity.Hometoseveralcollegecampuses,theneighborhoodhassprawlingoutdoorspaceandlandscapededucationalcampusessprinkledwithauthenticlocaldiningoptionsandattractions.
EVENTSANDATTRACTIONS• MillsCollege(5000MacArthurBlvd.)–AliberalartsandsciencecollegesituatedinthehillsofEast
Oakland,thecampuswasthefirstwomen’scollegeontheWestCoast.Today,itofferscoedundergraduateandgraduatedegreeswithacclaimedprogramsinEducation,BusinessandMusic.ThecampusalsohousestheMillsCollegeArtMuseumwhichshowcasesworkfromstudentsandcritically-recognizedinternational,nationalandlocalcontemporaryartiststhroughouttheyear.AmongthemistheworksoffamedOaklandartistHungLiu,whocreatedthecraneinstallationartpieceatTerminal2intheOaklandInternationalAirport.
• MerrittCollege(12500CampusDr.)–Atwo-yearcommunitycollege,theschooliswell-knownforitscomprehensivenursingandmedical-relatedstudies.Theschoolopenedup60yearsagoandhasbeenastapleofqualityeducationatanaffordableprice
• LeonaCanyonRegionalOpenSpacePreserve(LeonaTrail,nearKellerAve.&CampusDr.)–With290acresofoutdoorspace,LeonaCanyonoffershikingandbikingtrailsforallactivitylevelstoenjoyviewsofthecity.
• ArroyoViejoRecreationCenter(7701KrauseAve.)–Meaning“OldCreek”inSpanish,thiscommunityparkandgardenfeaturesafootball/soccerfield,tenniscourts,playground,andmulti-userooms.Greatforgroupslookingtoincorporateoutdooractivitiesintheirday.
• MaxwellPark(4618AllendaleAve.)–Alocalneighborhoodpark,visitorswillbeinaweoftheintricatemosaicworkonthewallsandthechesstablesthatencouragesocialgatherings.
DINING• Lena’sSoulFoodCafé(6403FoothillBlvd.)–Abrand-newsecondlocationoflocal’sfavoritesoulfood
spotwithdine-inseats.Famousfortheirfriedchicken,okraandblack-eyedpeas.• Genny’sBBQ(6637BancroftAve.)–Afavoriteforsouthern-styleBBQ,localsraveabouttheribsand
friedfish.Generousservingsofsideslikemac&cheese,sweetpotatoesandgreensmakethisaneighborhoodmust!
• OldWeangPing(6217MacArthurBlvd.)–Describedasaquaintsanctuaryawayfrombustlingcitylife,thisThairestaurantoffershome-stylecuisineinawelcoming,Buddhist-inspiredandeclecticdécor.It’safavoriteofnearbyMillsCollegestudentsandiscashonly.
• SkylinePizza(4400KellerAve.)–Alocalpizzaparlorknownforqualityfoodandservice,it’sagreatstopforlunchafteramorningofhikingwiththefamily.
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SHOPPING• WestWindColiseumSwapMeet(5401ColiseumWay)–Bringthewholefamilytothisdaily
marketplacefullofvintagefinds,greatdeals,liveentertainmentandauthentictaqueriafare.Openyear-roundwithadmissionrangingfrom50centsto$1.50.Children11andyoungeradmittedfree.
FollowOaklandSpotlightonsocialmediausing#oaklandspotlightand#oaklandloveit.
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TheOaklandSpotlightprogramisOakland’sfirst-everneighborhoodpromotioninitiativedesignedtosupportlocalbusinesses,spreadeconomicbenefitsandexpandtourismimpacttoareasoutsideoftraditionalvisitorlocations.Featuredinformationwillincludeinformationonwheretodineandshopintheneighborhood,aswellasinformationoneventsandculturalactivitieshappeningthatmonth.Venuesandattractionswillbeselectedwithinputfromcommunityleadersandgroupsfromeachneighborhood.TheprogramembracesthediversityandrichnessofOaklandbyfocusingonanewneighborhoodeachmonth,encouragingresidentsandvisitorsaliketogetoutandexploredifferentpartsofthecity.Visitwww.oaklandspotlight.comtolearnmoreabouttheinitiativeandfeaturedneighborhoods.ABOUTVISITOAKLANDVisitOaklandisaprivate,not-for-profit,501(c)(6)organization,witha21-memberboardofdirectorsandfulltimestaffwhosegoalistoincreasetourism’seconomicimpacttoOaklandthroughdestinationdevelopmentandbrandmanagement.Formoreinformation,visitwww.visitoakland.org.CONTACTFrancesWong,SeniorPRManager,VisitOaklandO:(510)208-0561C:(510)396-8367E:[email protected],PR&MarketingCoordinator,VisitOaklandO:(510)208-0529E:[email protected]