oaff 2015 - top 20 new ideas for online marketing
TRANSCRIPT
CASSIE ROBERTS|SAFFIRE EVENTS
THE TOP 20 NEW IDEAS FOR
ONLINE MARKETING
SOMETHING BUT
WAS MISSING
HELP MORE PEOPLE! We wanted to
TODAY
ALMOST 200 EVENTS, VENUES
DESTINATIONS & ASSOCIATIONS
TRUST SAFFIRE
It’s going to be a wild ride!
GET READY!
We’ll send you the slides.
NO NEED FOR NOTES
1 WEBSITE HOMEPAGE KISS
Now more than ever, your homepage must be enticing.
• Users spend <10 seconds on a webpage.
• What would a user see in 10 seconds on your homepage?
• Could they find something they wanted to click,
or would they leave?
• Be “digestible”
CONSIDER BIG BRANDS
VISITED WHAT’S THE MOST
BESIDES HOMEPAGE?
EVENT SCHEDULE
ADD INTERACTIVITY HERE 2
PHOTO INTERACTIVITY
SPEAKING OF PHOTOS…
• EVERY social platform reports higher
publishing rate and interaction when a photo
is included.
• Tweets get 2x more interaction.
• Facebook posts get .37% vs. .27 without.
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EXAMPLE
FOR HELP WITH PHOTOS
• USE CANVA! • Really awesome online photo editing tool
• Can add text to photos
• Choose layouts based on what size picture you
want to use
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CANVA
ALSO INCLUDE VIDEO
• Include video on your website, email and
social media.
• 2015- The Year of Video Marketing
• Consider This: 100 MILLION videos are
watched every week on YouTube.
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12 TIMES Video watchers are
more likely to purchase.
VIDEOS NEAR BUYING OPPS
OTHER VIDEO IDEAS • Customer Generated Content
• Invite your customers to create videos to post
• Short videos are great • Think about Vine!- 6 seconds!
• On Facebook, videos automatically play as you scroll past.
Make them compelling in the first few seconds!
MAKE FOLLOWERS INSIDERS
• Train people that they are the first to know if:
• They follow you on Facebook & Twitter
• They are on your email list
• Also share more behind-the-scenes information (that
you think is boring).
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POST VENDOR DEALS • Ask your vendors to participate in a “2 for 1” or
other discount deal
• Post it to your website, social media, email and/or text it.
• Remember to include a photo if you’re sharing on
social media!
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WEST END FAIR
EXAMPLE TEXTS
OTHER TEXTING IDEAS
• Mobile marketing strategy!
• Make it an insider club- encourage people to join
by giving something away & sending
announcements to that list first!
• Start it now, even if you don’t plan to use it for
awhile
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98% OPENS Text Messages get
compared to 22% for emails
(Source: Venture Beat) …in the first 3 minutes!
CREATE INTERACTIVE CONTESTS
• Use Facebook Likes and Comments as voting
mechanisms--it’s okay!
• You still can’t make people tag themselves or
share the post as part of a contest.
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ASK FOR WHAT YOU WANT
• Please SHARE!
• Please RT!
• COMMENT with your vote!
INCORPORATE INSTAGRAM
Organized by
HASHTAGS Trends
YOUNGER
Mainly
MOBILE
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WHO USES INSTAGRAM?
There are 64.2 million people in the US
on Instagram—This passed Twitter in
2014, which has 48.4 million users.
INSTAGRAM CONTESTS
• Don’t forget to run contests on Instagram!
• Have people upload a photo with your hashtag
• Better than Twitter- NO CHARACTER LIMIT
• Better than Facebook- NOT AS MANY RESTRICTIONS
• You can make people share to enter!
TRY IF by IFTTT • It stands for: IF THIS THEN THAT.
• You create “recipes” to make something automatically
happen within your social media.
• For Saffire: If we post to Instagram, automatically post
it on Facebook, Twitter and Google+.
• Search IFTTT in your App store or go to www.ifttt.com.
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NEW FACEBOOK STRATEGIES
There has been a decline in “organic reach”
for Facebook posts from >20% to <1%.
1. Re-evaluate your Facebook investment.
2. Optimize posts for sharing.
3. Pay up.
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ADS MANAGER
www.facebook.com/advertising
WHAT DO I NEED TO SPEND? You can spend as little as $1.00/day for approximately 4000 impressions versus:
LIVE IN THE MOMENT
• Show your live twitter feed on side screens
• Guests tweet with #YourEventName
• Their tweets show up on the big screen
• Snapchat is another way to capture the NOW
• Have to share snaps as they’re taken
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PROMOTE ALL YEAR LONG
• Start selling NOW.
• Can you sell fair packages as a Christmas promotion?
• Parents can use carnival passes as stocking stuffers
• End of school year handout for summer events
• Countdown to ticket launch
• Offer cheaper prices the further out you purchase
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COUNTDOWN TO TICKETS
SERIOUSLY-ALL YEAR • Keep up your social presence in the offseason
• What do you miss most about the fair? (With a winter
picture)
• Everyone loves a random holiday.
• Schedule these in advance
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GRANDPARENTS DAY
Make sure to “act”
as your page!
TWEET SHORTER • No need to use all 140 Characters!
• Tweets under 100 characters get 17% higher
engagement than longer tweets.
• Allow “space” for them to be retweeted.
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QUALITY NOT QUANTITY Most effective tweets ask for:
1. A Download:
Increase clicks by 11%
QUALITY NOT QUANTITY 2. A Retweet:
Increase retweet by 311%
QUALITY NOT QUANTITY 3. A Follow:
Increase follows by an average of 85%
FUN WITH PINTEREST
• Add boards:
• Things to do in your city
• Links to your vendors pages
• Places to stay
• Craft projects, ‘how to’ cooking boards, etc.
• Increase your competitive events entries!
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COOL PINTEREST IDEAS
MEN!! FASTEST GROWING
PINTEREST DEMOGRAPHIC
JOIN THE (EMAIL) CLUB
• Everybody loves to be a part of a club. • Make your email list or text list a “club” sign up
or encourage people to pay to join with perks.
• If you don’t do adults, at least do Kids!
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KID’S CLUB
HOW MANY EMAILS ARE SENT PER DAY?
A. 673 million
B. 926 million
C. 14 billion
D. 191 billion Hint: 400 million tweets and 4.75 billion
Facebook updates are done per day.
ANSWER!
Most Cost-Effective
Top Revenue Generator
Fastest Results
MOBILE IS A MUST
• According to Forbes:
“87% of connected devices sales by 2017
will be tablets and smartphones.”
ARE YOU READY?
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I DON’T HAVE THE MONEY! • MAKE A QUICK BUCK: 70% of mobile browser searches
lead to action within an hour
• KEEP ‘EM COMING: 50% smartphone users say, “If a
retailer’s technology isn’t easy the first time, I’ll stop
using it.”
IF YOU CAN’T AFFORD AN APP:
EXAMPLE MOBILE STATS
40% Mobile Visits
43% Mobile Pageviews
54% Mobile Visits
40% Mobile Pageviews
47% Mobile Visits
44% Mobile Pageviews
ONLY WRONG TO BE SILENT
• The internet is fast moving; people are quick to forget.
Today’s story is yesterday’s history.
• ALWAYS RESPOND to comments, even negative. The worst
thing you can do is not be a part of the conversation.
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