How to Use Social Media to Engage Students in Fitness

Karen JashinskyFounder of O2 MAX

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Is social media the new drug?

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There is obesity problem

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Staggering Statistics

75.6 million U.S. children

12.5 million U.S. Children are obese

It’s more than 16.5% of children!

AND… 13% of children are on Social Networks!

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Is social media the solution?

- Social media is an unavoidable part of today's kids' lives

- Kids use social media for everything

- 73% of teens are on a social network

- Teens hide social media from parents

- 67% of teenagers say they know how to hide what they do online from parents and

- 39% think their online activity is private from everyone, including parents

Social Media: Friend or Foe?• Social media can sometimes be bad for kids and fitness

• Many kids and teens have no idea how to maintain a healthy lifestyle

• Kids and teens turn to social media for answers

• Can fall into trap of crash diets, unhealthy workouts

So what can parents and teachers do? Ban kids from social media?

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Social media to the rescue

We, at O2 MAX, realize that kids are going to use social media to search for fitness tips: so we are there to be the BEST resource to help them find what they are looking for.

My workouts

HOW DO WE DO IT?

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Facebook

• Daily links to articles

• Encourage conversation and feedback

• Encourage posting of photos and inspiration

• Contests and prizes

Twitter• Engage with brands

• Engage with girls

• Act as a resource to both teens and other fitness professionals

• Encourage re-tweets to spread our message

Flickr

Share photos of :

- Events

- Students and their stories

- Workouts

Pinterest

- Post pictures - either fun or educational

- Interact with teens

- Encourage “re-pins” of our info

Tumblr

•Post fun and informative blogs

•Re-blog information we like

•Encourage students to write their own fitness blogs

•Engage with students of topics of fitness

YouTube

•Build a channel that people want to come back to every week

•Videos on workout tips, nutrition tips, how-to recipes and demonstrating workouts

•Encourage students to submit their own videos of ideas to our page

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Google +

•Daily links

•Organized circles

•Hangouts with clients and students

Reminder:Sunday 7pm, Google Hangout, join the O2 MAX Fitness coach for a fitness consultation!

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Google Hangout

I’m hanging out with the President!

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Example: Jumping Jack Challenge

300,265 people connected around the globe

24-hour period

BREAK THE GUINNESS WORLD RECORD

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Come workout with us !

@o2max

@promfitness

@maxufitness

www.o2maxfitness.com

www.promfitness.com

www.maxufitness.com

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