O2 MAX is a hybrid ftness solution that combines online tools, social media, and real world ftness to

create personalized ftness programs for busy students. o2maxftness.com / maxuftness.com /

promftness.com

Oh the Places We've Gone!

2011 Year in Review: O2 MAX Fitness

“Congratulations! Today is your day. You’re off to Great Places! You’re off and away!” -Dr. Seuss, Oh the Places You’ll Go

Oh the places we’ve gone, and its been swell,

Of 2011 we have much to tell,

O2 MAX is a hybrid ftness solution that combines online tools, social media, and real world ftness to create personalized ftness

programs for busy students. o2maxftness.com / maxuftness.com / promftness.com

The start of the year brought the loss of a ftness great,

Jack LaLanne’s death was a sorrowful date,

Karen met Jack’s family, as she had always dreamed,

And Jack’s memory by O2 MAX will always be esteemed

O2 MAX is a hybrid ftness solution that combines online tools, social media, and real world ftness to create personalized ftness

programs for busy students. o2maxftness.com / maxuftness.com /

promftness.com

February brought to our team great additions,

Interns from Belgium, smart and full of ambitions,

Charlotte, Wilquette and Wallid helped us grow and expand,

And really assisted in promoting our brand

O2 MAX is a hybrid ftness solution that combines online tools, social media,

and real world ftness to create personalized ftness programs for busy

students. o2maxftness.com / maxuftness.com / promftness.com

In the summer we launched our college ftness program: MAX U,

And so far it has had an extraordinary debut,

It contains personalized ftness programs for busy college students,

Care packages, online tips, blogs and events

O2 MAX is a hybrid ftness solution that combines online tools, social media, and real world ftness to

create personalized ftness programs for busy students. o2maxftness.com /

maxuftness.com / promftness.com

We had a photo shoot with Paul Kingsley who took some great pics,

Paul Fisher created funny scripts,

Mark Dinatale shot video and got some great stuff,

Don’t we look hot and buff?

O2 MAX is a hybrid ftness solution that combines online tools, social media, and real world ftness to create personalized

ftness programs for busy students. o2maxftness.com / maxuftness.com /

promftness.com

Through Twitter we recruited an extraordinary group of student leaders,

Our College Ambassadors blog about their ftness goals for many readers,

They lead events at schools across the nation,

And are making an impact in every location

O2 MAX is a hybrid ftness solution that combines online tools, social media, and real world ftness to

create personalized ftness programs for busy students. o2maxftness.com /

maxuftness.com / promftness.com

Did you hear the buzz? We partnered with Bumble Bee,

For every mile walked, ran or biked Bumble Bee does guarantee,

10 cents donated to Y-Me Foundation for breast cancer

and so we logged around 5000 miles by the end of the year!

O2 MAX is a hybrid ftness solution that combines online tools, social media,

and real world ftness to create personalized ftness programs for busy

students. o2maxftness.com / maxuftness.com / promftness.com

We hosted a Mini 'Tour de Fitness' at New Roads School,

Kids did circuits, contests and got some Bumble Bee for fuel,

All of the ftness activities kicked the kids into high gear,

What a great way to start off the school year!

O2 MAX is a hybrid ftness solution that combines online tools, social media, and real world ftness to create personalized ftness

programs for busy students. o2maxftness.com / maxuftness.com / promftness.com

In September, we were one of the companies who led Social Media Week,

At many events Karen got to speak,

At KSwiss in Santa Monica we sponsored a social run,

We taught how social media is impacting ftness for everyone

O2 MAX is a hybrid ftness solution that combines online tools, social media, and real world ftness to create personalized ftness

programs for busy students. o2maxftness.com / maxuftness.com /

promftness.com

Touring Colleges as part of Social Media Week LA

O2 MAX is a hybrid ftness solution that combines online tools, social media,

and real world ftness to create personalized ftness programs for busy

students.

The Santa Monica 5,000 was another great race,

We helped with warmups and keeping the pace,

Put on by Generic Events and the Santa Monica Education Foundation, this 2.7, 5, and 10 K,

Raised over $40K for ftness programs at Santa Monica schools in one day,

O2 MAX is a hybrid ftness solution that combines online tools, social media, and real world ftness to

create personalized ftness programs for busy students. o2maxftness.com /

maxuftness.com / promftness.com

In October, led by CAPHERD, Michelle Obama and parents and kids in every state,

Tried to break the the Guinness Book World Record for jumping jacks done in 24 hours to date,

O2 MAX led the charge in Santa Monica, and all together 300,265 of us broke the record,

But promoting a healthy lifestyle while using social media was our biggest reward!

O2 MAX is a hybrid ftness solution that combines online tools, social media, and real world ftness to create personalized

ftness programs for busy students. o2maxftness.com / maxuftness.com /

promftness.com

To wrap up the year, we launched our ‘12 Days of Fitness’ campaign,

To help busy college students get through the fnals and holiday time span,

We gave survival kits, tips to stay focused on ftness goals and avoid stress,

Hundreds at about 20 schools participated, and reported great progress!

O2 MAX is a hybrid ftness solution that combines online tools, social media, and real world ftness to

create personalized ftness programs for busy students. o2maxftness.com /

maxuftness.com / promftness.com

2011 was great year for us, and next year we plan do even more,

We have more partnerships than ever before,

We are gaining coaches, and have new programs for college and prom,

And are expanding to more college campuses to draw clients from,

Through our hard work and dedication we have really scored,

The ftness train is coming, so jump aboard!

O2 MAX is a hybrid ftness solution that combines online tools, social media, and real world ftness to

create personalized ftness programs for busy students. o2maxftness.com /

maxuftness.com / promftness.com