o u r obsession i s digital #liveyours. d2c obsession? - we’re here to make money #liveyours...
TRANSCRIPT
O U R OBSESSION I SDIGITAL
#LIVEYOURS
D2C OBSESSION? - WE’RE HERE TO MAKE MONEY
#LIVEYOURS
@OAKLEY RETAIL
2016 brings the start of hybris into retail.
there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them
and what they mean for e-commerce
LET’S EXPLORE THE
WORLD OF DIGITAL
there are many changes coming to oakley.com
in the next 9 months, lets have a look at some of them
and what they mean for e-commerce
CHECK OUT THE UPGRADES............................................................................
#LIVEYOURS
1 2 3 4 5
FEATURED PROJECT
THE WINE SHELF... After we’ve watched this short video it’s key to note that we have the most amazing opportunity to make this a reality.
LET’S SEE MORE →
#LIVEYOURS - ECOMMERCE
This is one of our first campaigns to be truly digital and we have a lot going on in terms of both driving traffic to the site and telling an awesome story through our athletes and product
#LIVEYOURS - QUIZ
let’s see who’s been paying attention. Drinks on Thierry if you win...
D2C OBSESSION? - WE’RE HERE TO MAKE MONEY
#LIVEYOURS
@OAKLEY RETAIL
2016 brings the start of hybris into retail.
there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them
and what they mean for e-commerce
LET’S EXPLORE THE
WORLD OF DIGITAL
there are many changes coming to oakley.com
in the next 9 months, lets have a look at some of them
and what they mean for e-commerce
CHECK OUT THE UPGRADES............................................................................
#LIVEYOURS
1 2 3 4 5
FEATURED PROJECT
THE WINE SHELF... After we’ve watched this short video it’s key to note that we have the most amazing opportunity to make this a reality.
LET’S SEE MORE →
#LIVEYOURS - ECOMMERCE
This is one of our first campaigns to be truly digital and we have a lot going on in terms of both driving traffic to the site and telling an awesome story through our athletes and product
#LIVEYOURS - QUIZ
let’s see who’s been paying attention. Drinks on Thierry if you win...
we have over 50 changes happening to
Oakley.com in the next 9 months. Our aim is to
bring in the next chapter of online shopping,
meet the consumer needs and maintain a high level
of brand equity through the site
LET’S EXPLORE
OAKLEY.COMthere are many changes coming to
oakley.comin the next 9 months, lets have a look at
some of them and what they mean for e-commerce
CHECK OUT THE UPGRADES............................................................................
#LIVEYOURS
1 2 3 4 5
#LIVEYOURS - CHANGES
- SEARCH BAR MOVED - NEW LOOK HOMEPAGE – TILES - BLOG LINK MOVED - SEO
KEY ELEMENT OF CHANGE:
TILE POSITION
ING
we have over 50 changes happening to
Oakley.com in the next 9 months. Our aim is to
bring in the next chapter of online shopping,
meet the consumer needs and maintain a high level
of brand equity through the site
LET’S EXPLORE
OAKLEY.COMthere are many changes coming to
oakley.comin the next 9 months, lets have a look at
some of them and what they mean for e-commerce
CHECK OUT THE UPGRADES............................................................................
#LIVEYOURS
1 2 3 4 5
#LIVEYOURS - CHANGES
- DUAL C.T.A - ASSET CHOICE - VIDEO LINK BANNERS - IN-BUILT VIDEO BANNERS
KEY ELEMENT OF CHANGE:
DUAL C.T.A
we have over 50 changes happening to
Oakley.com in the next 9 months. Our aim is to
bring in the next chapter of online shopping,
meet the consumer needs and maintain a high level
of brand equity through the site
LET’S EXPLORE
OAKLEY.COMthere are many changes coming to
oakley.comin the next 9 months, lets have a look at
some of them and what they mean for e-commerce
CHECK OUT THE UPGRADES............................................................................
#LIVEYOURS
1 2 3 4 5
#LIVEYOURS - CHANGES
- SHOP BY SHAPE - SHOP BY COLOUR - FILTERING – PRICE, SIZE - SHOP BY SPORT - SHOP BY SIZE
KEY ELEMENT OF CHANGE:
LEFT NAVIGATION
we have over 50 changes happening to
Oakley.com in the next 9 months. Our aim is to
bring in the next chapter of online shopping,
meet the consumer needs and maintain a high level
of brand equity through the site
LET’S EXPLORE
OAKLEY.COMthere are many changes coming to
oakley.comin the next 9 months, lets have a look at
some of them and what they mean for e-commerce
CHECK OUT THE UPGRADES............................................................................
#LIVEYOURS
1 2 3 4 5
#LIVEYOURS - CHANGES
- PD PAGES - WHATS IN THE PACKAGE? - TECHNOLOGY - REVIEWS
KEY ELEMENT OF CHANGE:
INCLUDED
PRODUCTS
we have over 50 changes happening to
Oakley.com in the next 9 months. Our aim is to
bring in the next chapter of online shopping,
meet the consumer needs and maintain a high level
of brand equity through the site
LET’S EXPLORE
OAKLEY.COMthere are many changes coming to
oakley.comin the next 9 months, lets have a look at
some of them and what they mean for e-commerce
CHECK OUT THE UPGRADES............................................................................
#LIVEYOURS
1 2 3 4 5
#LIVEYOURS - CHANGES
- PAYMENT - MISSING ITEM CALL OUT - VERISIGN
KEY ELEMENT OF CHANGE:
PAYMENT TYPES
D2C OBSESSION? - WE’RE HERE TO MAKE MONEY
#LIVEYOURS
@OAKLEY RETAIL
2016 brings the start of hybris into retail.
there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them
and what they mean for e-commerce
LET’S EXPLORE THE
WORLD OF DIGITAL
there are many changes coming to oakley.com
in the next 9 months, lets have a look at some of them
and what they mean for e-commerce
CHECK OUT THE UPGRADES............................................................................
#LIVEYOURS
1 2 3 4 5
FEATURED PROJECT
THE WINE SHELF... After we’ve watched this short video it’s key to note that we have the most amazing opportunity to make this a reality.
LET’S SEE MORE →
#LIVEYOURS - ECOMMERCE
This is one of our first campaigns to be truly digital and we have a lot going on in terms of both driving traffic to the site and telling an awesome story through our athletes and product
#LIVEYOURS - QUIZ
let’s see who’s been paying attention. Drinks on Thierry if you win...
D2C OBSESSION? - WE’RE HERE TO MAKE MONEY
#LIVEYOURS
@OAKLEY RETAIL
2016 brings the start of hybris into retail.
there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them
and what they mean for e-commerce
LET’S EXPLORE THE
WORLD OF DIGITAL
there are many changes coming to oakley.com
in the next 9 months, lets have a look at some of them
and what they mean for e-commerce
CHECK OUT THE UPGRADES............................................................................
#LIVEYOURS
1 2 3 4 5
FEATURED PROJECT
THE WINE SHELF... After we’ve watched this short video it’s key to note that we have the most amazing opportunity to make this a reality.
LET’S SEE MORE →
#LIVEYOURS - ECOMMERCE
This is one of our first campaigns to be truly digital and we have a lot going on in terms of both driving traffic to the site and telling an awesome story through our athletes and product
#LIVEYOURS - QUIZ
let’s see who’s been paying attention. Drinks on Thierry if you win...
@OAKLEY RETAIL
2016 brings the start of hybris into retail.
we’ve talked together many times on what the
future of retail is, the ideal customerexperience and what we want to see.Now comes an opportunity to actually
change the game – This is our OBSESSION
HYBRIS
RETAIL COMING
2016
there are many changes coming to oakley.com
in the next 9 months, lets have a look at some of them
and what they mean for e-commerce
2016 - NEW EXPERIENCE LEVELS – RETAIL "It's important that the form factor compress so that the electronic component of it doesn't become burdensome. With a partner like Intel I think of all the functionality that we can compress into a very small space, into a beautifully designed pair of glasses, will change the sport industry for us, and will change lifestyle construct of our culture."
WHAT’S COMING?
THE WINE SHELF... After we’ve watched this short video it’s key to note that we have the most amazing opportunity to make this a reality.
VIDEO 2 - FUNKY RETAIL
D2C OBSESSION? - WE’RE HERE TO MAKE MONEY
#LIVEYOURS
@OAKLEY RETAIL
2016 brings the start of hybris into retail.
there are many changes coming to oakley.com in the next 9 months, lets have a look at some of them
and what they mean for e-commerce
LET’S EXPLORE THE
WORLD OF DIGITAL
there are many changes coming to oakley.com
in the next 9 months, lets have a look at some of them
and what they mean for e-commerce
CHECK OUT THE UPGRADES............................................................................
#LIVEYOURS
1 2 3 4 5
FEATURED PROJECT
THE WINE SHELF... After we’ve watched this short video it’s key to note that we have the most amazing opportunity to make this a reality.
LET’S SEE MORE →
#LIVEYOURS - ECOMMERCE
This is one of our first campaigns to be truly digital and we have a lot going on in terms of both driving traffic to the site and telling an awesome story through our athletes and product
#LIVEYOURS - QUIZ
let’s see who’s been paying attention. Drinks on Thierry if you win...
LET’S GET
QUIZZICLE
1. WHAT WILL HYBRIS ACTUALLY BRING TO RETAIL AT OAKLEY?2. NAME 5 CHANGES THAT ARE COMING TO OAKLEY.COM?3. WHAT NEW SOFTWARE COMPANY IS OAKLEY PARTNERING WITH?4. WHO WAS THE ATHLETE ON THE SECOND SLIDE AT THE TOP LEFT?5. WHAT IS THIERRY’S MIDDLE NAME?
FIN