ORGANICS"Giving you a fresh set of wings"

OBJECTIVE

To solidify Red Bull in a new industry through emphasis on an innovative product,

appealing designs, and the opportunityfor consumers to experience something new

ORGANICS

STRATEGYLogo &ProductDesign

- New "ORGANICS" logoft fruit/veg and a sleek look

- New can with a soda lookthat still represents theidentity of Red Bull

- Other products such asbbottles to identify with thesoft drink industry

- Interactive banner/sign in-storeor on storefront that encouragesoutside initiative (social media post,BOGO, giveaway, etc.)

- Impulse items that build consumeridentity with product

- E- Examples: ORGANICS chewsat register, stickers, face spray

In - storeadvertising

- Make presence known at festivals,parties, clubs, etc to encourageconsumers that ORGANICS willbetter their experience

- Tents at festivals that do morethan just sell - i.e.) blow up slides,phphoto booths, celeb meet and greet

- Red Bull parties and charity events where consumers receiveORGANICS (good time/cause)

Social &experientialmarketing

CONCEPTSO

RG

AN

ICS ORGANICSORGANICSORGANICS

ORGANICS

ORGANICSORGANICS

BUDGET

Event Displaysand Sponsorships:

35%

"ORGANICS" Logo/Distribution: 25%

In-Store Promo(Signs, Banners,etc): 25%

Impulse/MiscProducts: 10%

Giveaways, Flavor samplesMerchandise: 5%

*TOTAL: $20,000* ORGANICSORGANICS

ORGANICS

Engage, Experience, Enjoy.ORGANICS by Red Bull