o greseala de mk
DESCRIPTION
O comanie producatoare de medicamente, a lansat o campanie de promovare a produsului in Japonia, fara a tine cont de diferentele culturale.TRANSCRIPT
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Greşeli în activitatea de
marketing
Student
Bogdan FLOREA
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“The only real mistake is the one from which we learn nothing. ”
~John Powell (compozitor)
“No one is perfect... that's why pencils have erasers. “
~Autor neconoscut
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Stabilirea preţurilor
Traduceri eronate
Cercetări mediocre
Diferenţe culturale
Intenţie imorală
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Dacă dintr-odată te simţi rău
![Page 5: O greseala de mk](https://reader036.vdocuments.us/reader036/viewer/2022062419/55879b4dd8b42a0a758b45b2/html5/thumbnails/5.jpg)
Ia o pastilă din produsul farmaceutic“X”
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Şi vei avea o zi bună
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8485
Japonezii citesc:
SUS
JOS
DREAPTASTÂNGA
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Dacă ai o zi bună
![Page 9: O greseala de mk](https://reader036.vdocuments.us/reader036/viewer/2022062419/55879b4dd8b42a0a758b45b2/html5/thumbnails/9.jpg)
Ia o pastilă din produsul farmaceutic“X”
![Page 10: O greseala de mk](https://reader036.vdocuments.us/reader036/viewer/2022062419/55879b4dd8b42a0a758b45b2/html5/thumbnails/10.jpg)
Şi te vei simţi dintr-odată rău
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• Costurile suportate puteau fi evitate.
• Diferenţele de comunicare sunt un
“teren minat”.
• Nici eu nu aş fi cumpărat produsul în
condiţiile respective.
Concluzii :
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