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Page 1: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT
Page 2: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT

oEVENTEVENT

oAGENDAAGENDA

oVENUEVENUE

oPRESSPRESS

oMEDIA PLANMEDIA PLAN

oACTIVITYACTIVITY

oSPONSORSHIPSSPONSORSHIPS

oCONTACTCONTACT

Page 3: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT

Assam Couture Fashion Week 2014 (ACFW 2014) is a Fashion Event with Inagural Edition being held in Guwahati at GMC Auditorium, Guwahati from 28th Nov to 30th Nov 2014.

ACFW 2014 follows the International Practice of naming the fashion week event after the city or place .

ACFW 2014 has been conceived and created with a vision to show case the Indian fashion industry at Assam & promote the local designers at the national level.

The objective of ACFW 2014 will be to create business relationship, facilate a dialogue between designers & trade buyers in the North Eastern market and to provide both the parties a maximum market exposure.

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Launch & Press Conference

3 days exhibition area for designers to display & trade their collections

30 Runways shows from the Best Designers from all corners of India

3 After Parties

Provision for Designers to exhibit their products

Brand display

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Activity Oct 25th - Nov

12thNov 14th - Nov

16th

Launch of Creative Campaign    

Designer Interviews & Shoots    

Announcement of Models    

Pre Event Lifestyle Parties    

Preview & Fittings    

Pre Event Hype at Venue    

Runway Shows    

After Parties    

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The 1st Edition of ACFW 2014 will be held at BRINDABAN GARDEN,GUWAHATI

The BRINDABAN GARDEN,GUWAHATI is located in the heart of city, thasase beautiful suburb of Guwahati City

BRINDABAN GARDEN,GUWAHATI is one of the best Venue For Public Gathering of Guwahati

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10 Top designers from the Mumbai, Delhi, Chennai, Kolkata & Bangalore

10 designers from the North East Region

10 Budding designers from across India

Top Models from North East & other parts of the country (25 Female & 15 male)

Product launches

Page 8: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT
Page 9: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT

- Press Ads - Press Conference

- National PR Exercise - Billboards

- Out Of Home Media Ads - Pre Event Promotions

- Television Coverage – National - Pub Promotions

- Fashion Fridays - Fashion Squad

- Email Campaign - Radio Promotions

- Promotion on Leading Web Portals

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Proportionate presence in All Adds Featured in Magazine, Channels, Radio Newspapers, Hoardings, Poster and So On

Celebrity Designers/Models/featured Story and Interviews

All Pre and Post Event Coverage reviews

ON AIR:

Partnering with a leading radio station : RJ mentioned in Prime Shows

Partnering With Local Channels and national Channels with Complete Coverage of Event

Page 11: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT

Social Media – FB Page, Twitter, You tube & Contests

Radio – Event campaign across North East & Metros

Print – Leading Fashion, lifestyle and entertainment publications

Outdoor – Hoardings in Metros, Standees in major Airports etc

After parties – To target HNI

Page 12: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT
Page 13: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT

Presenting Sponsor

Associate Sponsors

Powered By

After Party Partner

Show Partners

VIP Lounge Sponsor

Media Lounge Sponsor

Co Sponsor

Fashion Event Invite Courtesy

Stall Space

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Page 15: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT

TECHNICAL PARTNERMAGAZINE PARTNER

Channel Partner

HOSPITALITY PARTNERMake up Partner

Partners For ACFW 2014

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Premium Positioning & Branding in North East

Minimum Reach of 10 Million views across mediums

Branding on Merchandise, Brochure, Runway etc

PR activation of more than a Month

One of kind event in the region

Page 17: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT

SPONSOR BENEFITSSPONSOR BENEFITS

Page 18: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT

The Event Will Be Named as PRESENTING SPONSOR“ Assam Couture Fashion Week 2014 ”

An Excusive Lounge space would be given near the main entrance to interact with guests

All Add campaigns Through Print & Electronic will bear the Name as PRESNTING SPONSOR “Assam Couture Fashion Week 2014” above the Event title & the logo of PS is integrated with the event logo (above ACFW 2014).

Excusive VIP Invitees will be provided to The Presenting Sponsor and their Special Guests for the Runway & the after parties

PRESENTING SPONSORPRESENTING SPONSOR

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The Associate Sponsor Presents the Event Assam CoutureFashion Week along with the Presenting Sponsor

The Event Will Be called PS“ Assam Couture Fashion Week 2014 ” with AS

An Excusive Lounge would be given near the main entrance to interact with guests

All Add campaigns Through Print & Electronic will bear the Name as PS “Assam Couture Fashion Week 2014” along with AS below the Event title & the logo of AS is integrated with the event logo (below ACFW 2014)

Excusive VIP Invitees will be provided to the Associate Sponsor and their Special Guests for the Runway & the after parties

ASSOCIATE ASSOCIATE SPONSORSPONSOR

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POWERED BY POWERED BY SPONSORSSPONSORSThe Powered by Sponsor Presents the Event Assam CoutureFashion Week along with the Presenting Sponsor & Associate Sponsor

The Event Will Be called PS“ Assam Couture Fashion Week 2014 ” along with AS & Powered By

All Add campaigns Through Print & Electronic will bear the Name as PS “Assam Couture Fashion Week 2014” along with AS & Powered by in the Event title & the logo of AS is integrated with the event logo (below ACFW 2014 AS)

Excusive VIP Invitees will be provided to the Associate Sponsor and their Special Guests for the Runway & the after parties

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CO SPONSORSCO SPONSORS

Co Sponsors associate with the event as partners that get association benefit such as follows –

Inclusion of Logo as Co Sponsors in all communications which include Press Ads, Hoardings, Digital Screens, Invites, Posters, Fliers, ACFW Fashion Event, Backdrops, PR Walls , etc.

Frequent MC Announcements during the Shows

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SHOW SPONSORSSHOW SPONSORS

Presenter of a specific show…. Eg: Zarah Present JJ vallya showAll Collaterals relegated to the show will be branded with the

sponsors logoWhich include show invitees ,show backdrop,show branding etc Afternoon Shows(2pm/3pm/4pm/5pm) Evening shows(6pm) International Fashion (7pm of All 3Days) Pre Finale (8 Pm ) Pre Finale(Fri) Finale(Sat) Grand Finale Show(Sun)

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VIP Lounge for 3 DaysVIP Lounge for 3 Days

A lounge For the VIP Guests is created with Comfortable Seating

LCD TV’s will be set up For the VIP to watch Assam Couture Fashion Week 2014 Live

Beverage are served to the VIP guests at VIP Lounge The VIP Lounge sponsor Branding can be Done at The Lounge All VIP invitees will carry the logo of VIP lounge Sponsor

Page 24: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT

Media Lounge for 3 Media Lounge for 3 DaysDays

A Lounge for the Media Representatives to Gather and Write about “Assam Couture Fashion Week 2014” is created

This Media Lounge is equipped with Computers and Printers for The Media Representatives to use

Additional Food and Beverages are also served to the Media Representatives at Media Lounge

The Media Lounge Sponsor Branding Can be Done at The lounge

All Media Badges And Invitees will Carry the logo of the Media Lounge Sponsor

Page 25: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT

EVENT INVITE EVENT INVITE COURTESYCOURTESY

A total of 12000.00 Invitees are printed for the Assam Couture Fashion Week 2014

Event and sent out to Height Net worth individuals An Advertisement Coupon/advert can Be attached to the Invite

Of All 12000.00 Invitees The Invitees are For Total of 30 Shows

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STALL SPACESTALL SPACE

Space for stall will be Provided for Products or Services of The Clients

The Space is provided at The venue of Assam Couture Fashion Week 2014

The Space is Available For 3 Days i.e. 14th,15th,16th Nov 2014 Stall space is allotted only to only lifestyle product /Services or

Fashion Oriented Products/ Services

Page 27: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT

ABOUT USABOUT US

We are here for Fashion and Media Events. We Produces, Manages and Delivers High Impact, Show Stopping Events which ensure a Lasting Impression. We will create, plan and deliver fashion shows and events that will enthrall and captivate your clientele. Whether it is a major event at a large exhibition or conference center, a spectacular runway show in a shopping mall or an intimate corporate event, we will make your event one to remember. Our talented team will do their utmost to fulfill all your requirements. We can also connect you with Models, Make Up Artists, Hair Stylists, Choreographers, Dancers, Photographers, Stylists, Locations, Video Production Companies, Stage and Lighting, Sound Technicians, Pyrotechnics, Hosts and D.J.'s as well as professional dressers and back stage management

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Main lines Daily:

etc

Vernacular Dailies

Electronic Channels: :

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Our Previous events

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Designers From All Around of India hailing From Places Like Bangalore,Delhi,Mumbai who will also be showcasing their design at the same time whereby they will also be joined by the fashion designers from around India who have show case their design at London fashion week Bangalore Fashion Week ,and Lakme India Fashion Week and Other Prestigious Event Around India

1.Payal Chadda 2.Yana Nogba 3.Meghna Rai Medhi 4.Nandani Baruah 5.Nick Roshan 6.Lalit Dalmia 7.Prakash Gupta 8.Chandrama Baruah 9.Sanjay Chaudhury 10.Dhiraj Deka 11.Jatin Kochar

And Lots More Designers From All Over India Are Coming to Show Case Their Collection

Page 32: o EVENT o AGENDA o VENUE o PRESS o MEDIA PLAN o ACTIVITY o SPONSORSHIPS o CONTACT

Assam Couture Fashion Week would like to thank you for taking the time to read through our Proposal and would be honored in working with you to ensure that this event is a success.

  Thank you in Advance and we will be waiting for your positive

feedback.   Kind Regards Vijay Kumar Pathak Proprietor M-08876090510 E-Mail Id :[email protected]

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All payments Either Cash/Cheque Must be In The Name of MAGNIVA EVENTS AND ADVERTISING AGENCY

Name of company         -MAGNIVA EVENTS AND ADVERTISING GENCY

Name of Bank                  - Kotak Mahindra Bank Ltd Branch                                 -G.S Road IFSC Code                           -KKBK0000331 City                                       -Guwahati Account Type                     -Current Account   Account No                          -5811460180