nyu creativity posting
TRANSCRIPT
Creativity and Innovation
Nancy Goldman Ed.D.
What’s your story?
6 Word Memoir
For Sale: Baby’s shoes. Never worn.
Ernest Hemingway
• “Making a change within a given context that sticks for awhile.” (Gerard Puccio)
• MAKING, which implies that creativity is about taking action, not a state of being;
• CHANGE, which mandates that the output be novel or original;
• STICKS, which suggests meaningfulness;
• AWHILE, which captures the relevance of innovation as well as its often rapid decay.
Why do we need creativity?
• Adapt to change
• Improve our circumstances
• Mastering a body of knowledge is no longer enough. Information changes very rapidly.
Myth #1
• Creativity is mainly associated with the arts
Fact: We are surrounded by creativity
Myth #2
• Children are more creative than adults
CREATIVITY ORIGINALITY
Creativity emerges when these ingredients interact:
•Knowledge•Imagination•Evaluation
•Attitude
C=fa(K,I,E)
• Knowledge – accumulated experience, usually in specific domain.
• Imagination – production of novel ideas to get beyond current level of knowledge.
• Evaluation – assess the options that hold the greatest promise.
• Attitude – give this formula its drive and momentum.
Myth #3
• Creativity is the same thing as originality
• “Good artists copy, great artists steal.” — Pablo Picasso
• “Embrace the remix” Director Kirby Ferguson
Myth #4
• Creativity is innate.
• Domineering father – Leopold Mozart wrote the book on violin instruction
• Composed from the age of 5• Age 17 court musician in Salzberg• 600+ compositions
Fact: Creativity can be learned
Creativity is a Skill
It requires:• Practice – repetition, push the envelope• Learning – get a coach or mentor• Feedback – so you don’t practice bad habits
Ben Franklin
Myth #5
• Creativity is the same as innovation
Fact: What is Innovation?
• The process of implementing new ideas to create value for an organization. This may mean creating a new service, system, or process, or enhancing existing ones - Yale ITS
How to foster creativity
• Cultivate an attitude of open mindedness• Experiment – trial and error• Fail• Reward creative behavior• Create a space that invites creativity• Look for the 3 Indicators - Play, Passion, Purpose