nyc retail guide 2015

NYCRETAIL GUIDE

EXCITING NEW NYC STORES THAT DESERVE A VISIT!

Sunday, January 11th1:00 – 2:00pm

Level 1 EXPO Hall, EXPO StageJacob K. Javits Convention Center

New York, NY 10018

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Presented at the National Retail Federation’s Big Show 2015: EXCITING NEW NYC STORES THAT DESERVE A VISIT!

Sunday, January 11th 1:00 – 2:00pm

Level 1 EXPO Hall, EXPO Stage Jacob K. Javits Convention Center

New York, NY 10018

Content

• Introduction. • Highlights & Case studies: Rebecca Minkoff, T2, Lululemon Athletica Men. • Must sees. • Q&A: Takeaways & Downloads.

Introduction

• About the Retail Design Institute • Session Speakers & Content • Navigating NYC

www.retaildesigninstitute.org 4NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2015

14+ Chapters Atlanta Southeast, Boston, Chicago, Madrid/ Barcelona, Minneapolis/ St.Paul, New York, Northern California, Ohio, Sao Paulo, Seattle, Southern California, St Louis, Sydney/ Melbourne, Toronto.

A nonprofit representing the retail industry's creative professionals founded in 1961.

•Networking •Education/ Internships •Professional development/ Trends/ Industry News

Introduction | About the Retail Design Institute

60+ Events in 2014 • International Store Design Competition 44th

Year & Gala Event • Student Store Design Competition • Collaborate


James Farnell, International President, Retail Design Institute. Creative Director, Little.

Mark Landini, Creative Director, Landini Associates.

Emily Culp, SVP, eCommerce & Omni-Channel Marketing, Rebecca Minkoff & Ben Minkoff.

Healey Cypher, Head of Retail Innovation, eBay.

Megan Dolce, Store Manager, Lululemon Athletica Mens.

Introduction | Speakers


Inspiration can be found throughout New York with new stores popping up each week. We’re delighted to have curated a tour of

the latest retail concepts in NYC & to share our thoughts on what it takes to create memorable store experiences.

Introduction | NYC Retail Guide


In this presentation we’ll take a look behind the curtain with Emily Culp (Rebecca Minkoff) & Healey Cypher (eBay Inc.) who will uncover the technology driving Rebecca Minkoff's latest digital store experience.

Enjoy a virtual cup of tea with Mark Landini, Creative Director of Landini Associates as he share's his passion for retail, embodied in their latest award winning creation for Australia's 'T2' brand.

Discover how Megan Dolce & the team at Lululemon are getting personal with a custom product offer available at their recently opened men's store.



We’ll show you where to look for…

• Promising, exciting and engaging retail concepts. • The latest in merchandise assortments . • New experiences that encourage dwell time. • Revolutions in visual merchandising, technology, branding and design.


download at retaildesigninstitute.org


http://retaildesigninstitute.org

NYCRETAIL GUIDE

EXCITING NEW NYC STORES THAT DESERVE A VISIT!

Sunday, January 11th1:00 – 2:00pm

Level 1 EXPO Hall, EXPO StageJacob K. Javits Convention Center

New York, NY 10018

6TH

AVE

14TH ST

23RD ST

34TH ST

42ND ST

GRAND ST

CANAL ST

BROAD

WAY

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WES

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N S

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CK S

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PRINCE ST

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2ND

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DELANCEY ST

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SOHO / NOHO / TRIBECA

FLATIRON DISTRICT / CHELSEA / MIDTOWN / NOMAD

Digital map available at retaildesigninstitute.org

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https://www.uber.com/invite/uberrdi

20$ Credit for New Uber Members only



Key Yellow 2014 Gray pre-2014 Red 2014 RDI Store Design Competition Star 'Presentation Case-Study' Highlight

Highlights & Case Studies

• Rebecca Minkoff • T2 • Lululemon Athletica Mens


It is becoming more difficult to differentiate and to increase customer loyalty.

The ultimate differentiator is experience.

Mount Agung, Bali 8.342° S 115.508° E.

“experiences forge meaningful connections between shoppers and

their brands”

transcend the transaction through

context and storytelling


STORES LISTED BY NEIGHBORHOODSOHO

01 LULULEMON MEN’S STORE | Lululemon’s first store aimed squarely at the male customer offering customized product in more masculine, monochromatic environment. Another chapter in the evolution of the brand - to be joined shortly by a new women’s store directly across the road. 127 Prince St, New York, NY 10012

02 BIRCHBOX | The e-commerce site has expanded into brick-and-mortar with one floor filled with products available for testing and take-home and another for hair services and classes. Opened July 11th 2014. 433 West Broadway, New York, NY 10012

03 SANDRO ‘THE WORKSHOP’ MENS | Inspired by the brand’s ad-vertising campaign, which features two aspiring artists, the minimal 881 sq ft store is designed to resemble an artist’s studio, and will serve as a workspace for emerging artists who will have one week to claim it as their own. 155 Spring St, New York, NY 10012

04 BUCKETFEET | BucketFeet collaborates with artists from around the world to create apparel & footwear products that stand out and tell a story. The store features an art installation and will be hosting a big moving sale right around this time so look out for some shopper bargains! 108 Wooster Street, New York, NY 10012

05 COS | COS’s first East Coast outpost in a four-story, possibly haunted, space. H&M’s sister brand pulled out all the stops. The store’s must-see is actually in the basement, where the men’s section is rumored to be the site of an 18th Century murder. 129 Spring St, New York, NY 10012

06 REBECCA MINKOFF | Technology created by eBay Inc. is used throughout the store. The technology is touch mirror based providing an engaging, seamless online/offline experience. 96 Greene Street, New York, NY 10012

07 BAND OF OUTSIDERS | Sternberg’s designs draw from a “strong, personal sense of nostalgia for American classics.” Product displays are easily movable to allow space to host events. There’s even a miniature outpost of the cult Momofuku Milk Bar restaurant situated at the front of the store. 70 Wooster Street, New York, NY 10012

08 ITALIA INDEPENDENT | Italian premium eyewear brand Italia Independent has opened its first US store in SoHo. The single-floor store carries the brand’s entire product line, plus collaborations with Adidas Originals. 85 Mercer St, New York, NY 10012

09 TRADEMARK | The first store ever for Pookie and Louisa Burch (the daughters of C. Wonder founder Christopher Burch and ex-step-daughters of Tory Burch) with their line of updated classics. 95 Grand Street, New York, NY 10013

10 DEREK LAM ‘10 CROSBY’ | Shelving is inspired by packing crates, with the clothes displayed as if they’ve just arrived and are being unpacked. There are work tables to highlight various groups of merchandise, including jewelry from Jennifer Meyer. The store also plans to feature exclusive collections from other labels. 115 Mercer Street, New York, NY 10013

11 WARBY PARKER (SOHO) | Their flagship retail store is located in SoHo’s historic Cast Iron District & is inspired by classic libraries. Fea-tures book displays, rolling library ladders and an appointment based examination lounge. 121 Greene Street, New York, NY 10012

12 & OTHER STORIES | Key features include a large entrance installation of paper flowers comprised of the brand’s bags, designed by New York-based Confettisystem, while the rest of the store echoes its European counterparts with four key rooms decorated in a minimal Scandinavian palette of white, greys, and light-colored wood. 575 Broadway, New York, NY 10012

13 T2 | A strongly branded & visually merchandised store with a great tasting experience where trial and education are highly encour-aged. 67 Prince Street, New York, NY 10012

14 KIT & ACE | The former lead designer of Lululemon and brand director are serving up Technical Cashmere with a West Coast contem-porary luxury vibe. B+N Industries has partnered with this trend setting, up and comer, to do each of their studios and flagships. 255 Elizabeth Street, New York, NY 10012

15 FEIT | Giving consumers a look into its shoemaking process, luxury handmade shoe brand Feit has opened its first store in the Nolita district, featuring an adjacent studio for custom shoe design and repairs. 2 Prince St, New York, NY 10012

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16 KITH | The art-infused space includes unique features such as a cavernous ceiling installation of 440 white Nike Air Jordan 1 shoes, and frosted glass that turns clear to reveal mirrors when a motion sensor is tripped. 644 Broadway, New York, NY 10012

17 3.1 PHILLIP LIM | This new store, Lim explained, is a new concept for the brand. “It’s like some sort of studio luxury. Something casual but at the same time highly acute in its details.” 48 Great Jones Street, New York, NY 10012

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18 JACK ERWIN INC | Reinforcing the growing importance of brick-and-mortar touchpoints for e-commerce brands, New York-based men’s footwear brand Jack Erwin has debuted a showroom-only ‘guide’ store in Tribeca. 10 Hubert Street, New York, NY 1001

19 SHINOLA TRIBECA STORE | A great story behind a brand celebrating Detroit’s craftsmanship with an effective approach to providing a holistic ‘omni-experience’. Shinola embodies the idea of ‘semiotics’ - creating a richer experience through the meaning they bring to the product. 177 Franklin Street, New York, NY 10013

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20 THE LULU SHOP | Anchored in hands-on engagement, shoppers visiting the sizable first-floor space are encouraged to indulge in the making process via a custom ‘Plaza Bar’ where they can design unique pieces. The brand’s craftspeople are visible in a mezzanine level above the retail space and another behind it. 12 E 20th St, New York, NY 10003

21 EDDIE BAUER | The seasonal store (permanent flagship opening Spring 2015) trades heavily on its heritage by showcasing the creation of the first down jacket in 1936, which revolutionized the activewear industry. 100 5th Ave, New York, NY 10011

22 REEBOK FITHUB | The space is very reminiscent of how a gym looks - a flexible event space hosting training and classes. Clothes are hanging off of steel and wooden fixtures that emulate training equipment with rings and kettle balls dotted around. A highlight of the store is the customization station and its co-location with the gym downstairs. 1 Union Square West, New York, NY 10003

CHELSEA

23 ANTHOM | Washington-based womenswear and accessories brand Anthom has opened its first NY store in a former auto repair shop in Chelsea. The airy, gallery-like space features solid white walls and grey flooring, signature copper, natural wood, marble fixtures and ambient LED light. 197 10th Avenue, New York, NY 10011

24 STORY | It’s a permanent consignment store with ever-changing content - it has the point of view of a magazine, changes like a gallery, yet sells things like a store. The ‘Holiday Story’ was curated in part-nership with ‘Target’. 144 10th Avenue, New York, NY 10011

25 RAPHA CYCLE CLUB NEW YORK | Located in NYC’s historic Meatpacking District, the Cycle Club NYC is a strategically located store and event space. The interior blends sporting memorabilia, per-formance gear and local knowledge of where to enjoy the best routes across the city. 64 Gansevoort Street, New York, NY 10014

MIDTOWN

26 TOPSHOP 5TH AVE | The British brand’s second location in the city aims to be more “upscale” to compete with its luxe neighbors. 608 5th Avenue, New York, NY 10020

27 H&M | Their flagship store & H&M’s most up-scale story to date with luxury features & materials to suit its location. This store has the first ever style-adviser service within the chain. 505 5th Avenue, New York, NY 10017

28 DOVER STREET MARKET | Located in a neighborhood that’s defi-nitely not known for its fashion, Dover Street Market is the high-end boutique alternative to Manhattan’s traditional concept of a depart-ment store. It’s seven floors, and carries everything from Supreme tee shirts to custom Prada. 160 Lexington Avenue, New York, NY 10016

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29 ERNEST ALEXANDER SABINE | Extensive use of dark wood and leather throughout the interior creates a rustic, masculine feel that is inherent to the brand. It also has a flagship retail store on Thompson Street in SoHo. 15 W 28th St, New York, NY 10001

UPPER EAST SIDE

NS RALPH LAUREN | Ralph Lauren has opened the first flagship for its Polo Ralph Lauren range on Fifth Avenue. Alongside the full range of Polo women’s / men’s / kid’s apparel, accessories and lifestyle products, the store is also the first to house Ralph’s Coffee – the US brand’s first ever coffee shop. 888 Madison Ave, New York, NY 10021

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NS MADEWELL | The store’s interior features roughly painted exposed brickwork, a central skylight and simple wooden fixtures. Alongside the brand’s main collections, garments by “hometown heroes” (local designers) are on display at the front of the store. 127 North 6th Street, Brooklyn, NY 11249

NS SPACE NINETY 8 | Nestled in Williamsburg, Brooklyn, Space Ninety 8 is a unique retail concept from Urban Outfitters. Following in the footsteps of Hollywood’s Space 15 Twenty, the East Coast location combines retail, dining and a place to gather. 98 N 6th St, Brooklyn, NY 11249

NS JORDAN HEADS | Diehard devotees of Nike’s sub-brand Air Jordan now have their first dedicated consignment store: an indepen-dent shop in Brooklyn where fans can congregate, sell and discuss Jordan-related products and memorabilia. 302 Malcolm X Blvd, Brooklyn, NY 11233

NEW JERSEY

NS RENT THE RUNWAY WAREHOUSE STORE | If Rent the Runway’s first standalone store in Flatiron is a sorority girl’s dream closet, then their new 160,000-square-foot warehouse store in Secaucus, New Jersey is a sorority girl’s dream house. Inside, you’ll find more than 5,000 styles at up to 90% off their retail value, making prices similar to what you’d find at their semi-annual sample sales. 100 Metro Way, Secaucus, NJ 07094

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Highlights & Case Studies | Storytelling


Today brands have an ever increasing number of opportunities to engage a customer. The number of brand touch-points have increased exponentially over the past two decades.

The pressures of our “all on, all the time” society has increased our need for value, not just in the goods and services we purchase but also in the quality of interactions and the experiences we have. Customers have a sense of entitlement and they are willing to pay a premium for better service. Brands are investing and improving the customer experience not only to secure a positive brand perception but also to elicit new customers and opens the doors to additional revenue opportunities.


















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711, 5th Ave, New York, NY 10022


















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Highlights & Case Studies | On-line to In-store & Digital


Explore ways to implement change. To stay fresh in front of the customer and to maintain momentum

in a rapidly changing world.

Case Study | Rebecca Minkoff

Emily Culp, SVP, eCommerce & Omni-Channel Marketing, Rebecca Minkoff & Ben Minkoff Healey Cypher, Head of Retail Innovation, eBay

Rebecca Minkoff & eBay | Movie Clip_https://www.youtube.com/watch?v=4udQ4P4E8OM

http://www.youtube.com/watch?v=4udQ4P4E8OM

Theater back in Retail

Female 18 - 34 yrs old

How we Empower Her

Downtown Romantic

ComplexPassionate

Optimistic Playful

Any device, anywhere

Ratings & Reviews

Social Feedsshop in-store

It is About Our Consumer

Fearless

And How We Engage Her Across Channels

For us – It All Starts with Mobile

…Then our Responsive Design Website + Blog

Video Wall Fitting Room

And Culminates in our Store

We Truly Collect, Leverage & Apply Omni-Channel Data

Pr & Events Data

Online DataRetail Store Data “Dressing Room Abandonment”

Mobile Data

STOREINTERACTIVE

tech for the sake of tech solve real problems

Online “Offline”

Online Session vs.

“Offline” Session web-grade th ink ing to the phys ica l wor ld

Online “Session” Behavior LANDING

PAGE SEARCH/ BROWSE SEARCH

RESULTS

ADD TO CART PURCHASE

PRODUCT DISPLAY

PAGE

In Store “Session” Behavior ENTER

SEARCH/ BROWSE LOCATE

ADD TO BASKET BUY

GATHER INFO

Retail companion app. Provides customer insight, expedites requests, and easily connects consumer ID to their in-store experience.

Connected fitting room. Magic, touchable mirror that recognizes products, requests variations, makes recommendations, controls the environment, and simplifies checkout.

Connected wall. Touchable, mirrored “Shop the Look” surface that encourages browsing, requesting fitting rooms, mobile downloads, and more.

Mobile consumer app. Beautiful iPhone app built upon Magento which seamlessly connects the customer journey between online and in-store.

connected store

(webstore)

connected wall

connected wall

Shop the Look. Tell the brand story via beautiful brand videos/images. Send to Fitting Room. Associate Prep & info gathering Drink Orders. Customers can request the drink of their choice as they peruse the store and as associates get clothing. Mobile Download. Encourage a mobile-download; lead capture w/ incentive. Web-grade analytics. Next gen KINECT analytics for accurate and insightful ROI metrics.

connected fitting room

Product Recognition. Mirror recognizes products in fitting room (RFID) and identifies other sizes, colors available for immediate try-on. Cross-Sell & Suggestions. This would go well with… and people also bought… Mobile “Save” Session. Easily push items to mobile-web session using SMS/URL. Associate Communication. Get a stylist and request items at a moment’s notice.

Send to basket. Send selected items in fitting room straight to checkout for expedited mobile checkout. Purchase & leave [future], allow for in-room purchasing, deactivate Adjust lighting. Adjust to user preferences – either actively or according to existing profile…

connected fitting room

connected app

Beautiful Ecomm. Beautiful, streamlined ecomm experience. PayPal Mobile Checkout. Frictionless, easy. Engagement Engine. Utilize ebay-inc mobile tech to intelligently interact w/ consumers. Social Integration. Allow her to connect w/ Rebecca, the brand, and the lifestyle.

In-Store ID. Utilize geo-tech to “auth-in” upon entering stores Contextual In-Store Info. Using beacon or other hyper-local tech PayPal Check-in [future]. For streamlined POS checkout In-aisle checkout [future]. Allow for seamless checkout of items < $100, using PayPal + RFID integration Fitting Room Auth. [future] Seamlessly authenticate into fitting room for lighting, music, and mobile preferences. (Save to social, share w/ contacts, etc.) (future release)

connected associate

Fitting Room Sync. Allow for Session sync, communication w/ consumer, and indicate clothing requests… Customer Communication. Simple, fast means of allowing the associate to communicate to the fitting room. Seamless Checkout. Push fitting room experience to checkout flow. Clienteling [future]. CRM tie-in to allow for 1:1 experiences, out of the gates. Insight + Intel [future]. Provide consumer details for future visits and intelligent marketing.

PayPal Checkout. For streamlined POS checkout. Cross-Sell. Systematic in addition to real-time suggestions by associate.

path to purchase.

thank you. emily culp | [email protected]

healey cypher | [email protected]


















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Highlights & Case Studies | Engaging

Movie Clip 37secs ‘Reebok ‘Local Ink’ https://www.youtube.com/watch?v=hL8IH-SFDt0

https://www.youtube.com/watch?v=hL8IH-SFDt0


How can you develop a meaningful relationship with your customer by engaging

their senses to create an emotional connection with your brand?

Case Study | T2

Mark Landini, Creative Director, Landini Associates

NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2015

Our starting pointT2 pre-Landini

Landini Associates CLIENT PROJECT DATE PAGE

Design and Brand Consultants T2 T2 CASE STUDY 15.01.11 2

T2 | Our starting point (pre-Landini)


T2 HeadquartersExterior



T2 Headquarters | Exterior


T2 HeadquartersMain entrance



T2 Headquarters | Main Entrance


T2 HeadquartersStudio



T2 Headquarters | Studio


T2 HeadquartersReception



T2 Headquarters | Reception

NYC Retail Guide Presentation at NRF’s Big Show © Retail Design Institute 2015Landini Associates CLIENT PROJECT DATE PAGE


T2 HeadquartersKitchen

T2 Headquarters | Kitchen




T2 HeadquartersKitchenT2 Headquarters | Kitchen




T2 HeadquartersMeeting roomT2 Headquarters | Meeting Room




T2 HeadquartersTea LabT2 Headquarters | Tea Lab



T2B ArrivesSydney Westfi eld

T2B Arrives | Sydney Westfield




T2B ArrivesSydney Westfi eldT2B Arrives | Sydney Westfield



T2B ArrivesSydney Westfi eld

T2B Arrives | Sydney Westfield




T2B ArrivesQVB Kiosk, SydneyT2B Arrives | QVB Kiosk Sydney


T2B Arrives | Movie Clip http://www.landiniassociates.com/films/

http://www.landiniassociates.com/films/




T2 FlagshipsT2 Shoreditch - Redchurch Street, LondonT2 Flagships | T2 Shoreditch - Redchurch St, London



T2 FlagshipsT2 Shoreditch - Redchurch Street, London

T2 Flagships | T2 Shoreditch - Redchurch St, London




T2 FlagshipsT2 SoHo - Prince Street, New York

T2 Flagships | T2 SoHo - Prince St, New York




T2 FlagshipsT2 SoHo - Prince Street, New YorkT2 Flagships | T2 SoHo - Prince St, New York


















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Highlights & Case Studies | Bespoke

STORES LISTED BY NEIGHBORHOOD

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Case Study | Lululemon

Megan Dolce, Store Manager, Lululemon Athletica Mens


Lululemon Men’s Store, 127 Prince St, New York, NY 10012


de-humanize re-humanize


Retail sanctuaries - ‘slow’ stores that deliver a more leisurely retail journey, countering many consumers’

hyper-connected, over-stimulated lives. These spaces will use comfort and relaxation as a route to customer loyalty.

Transforming & transcending the transaction.


SE·MI·OT·ICS

The study of “meaning-making.” Customers want a

story.

Shinola, 177 Franklin Street, New York, NY 10013

Highlights & Case Studies | Meaning


25

Must see | If you have time….

Located in a neighborhood that's definitely not known for its fashion, and is arguably the epitome of the high-end boutique alternative to Manhattan's traditional concept of a department store. It's seven floors, and carries everything from Supreme tee shirts to custom Prada.

Top Shop, 5th Ave

Story

Warby Parker

The Apartment

3x1

Aire Ancient Baths

Dover Street Market.

The British brand's newest flagship location, aims to be more "upscale" to compete with its luxe neighbors.

It's a permanent consignment store with ever-changing content - providing the point of view of a magazine, changing like a gallery, while selling things like a store. The holiday story featured was curated in partnership with 'Target'.

Their flagship retail store is located in SoHo’s historic Cast Iron District & is inspired by classic libraries. Features book displays, rolling library ladders and an appointment based examination lounge.

Located in NYC’s historic Meatpacking District, the Cycle Club NYC is a strategically located store and event space. The interior blends sporting memorabilia with performance gear with local knowledge of where to enjoy the best routes across the city.

The Apartment by The Line is the place to discover and purchase some of our favorite things in the intimate context of a home as well as to meet and learn more about the creators of quintessential things: their inspirations, ideas, processes, guiding traditions, and materials.

A large denim shop with off-the-rack or bespoke jeans which doubles as a factory. After selecting the perfect fabric, jeans are hand cut and sewn by the in-house seamstresses in a glass-enclosed space.

A unique spa experience that looks to the ancient times, gathering inspiration from bathing rituals of the Greeks and Romans.

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Sharing

Digital map: visit retaildesigninstitute.org or click here PDF map: retaildesigninstitute.org/events/530

Presentation: slideshare.net/retaildesigninstitute


https://www.google.com/maps/d/edit?mid=zEnTQkKAX1wc.k4OtaRI5KkzU

http://retaildesigninstitute.org/events/530

http://slideshare.net/retaildesigninstitute

Sources & Acknowledgements: Retail Design Institute’s 44th International Store Design Competition, Racked NY, B&N Industries Report, Stylus, WWD, Wallpaper, Monocle. Content curated by the Retail Design Institute retaildesigninstitute.org Digital map & artwork provided by Little littleonline.com


http://littleonline.com

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